For denim products, consumers may avoid frequent washing because of concerns about shape loss, color fading, and fabric damage. As a result, odor can become a practical issue for jeans and other denim apparel. At the same time, denim brands and apparel manufacturers are looking for ways to differentiate products through materials and finishing technologies.
At GFT 2026, GMS Textiles introduced its one-stop service for fabric sales and garment manufacturing, along with its innovative “Scented Denim.” The company handles a wide range of fabrics, from 4-ounce denim to 23-ounce selvedge denim, and also provides advice on cutting and washing.
Scented Denim uses microencapsulation technology to incorporate fragrance into denim fabric. Customers can choose a preferred scent, and the fragrance is designed to last for up to around 40 washes.
The product is aimed at denim brands, fashion labels, and OEM apparel manufacturers that want to add new value to jeans and casualwear. By combining fabric supply, technical advice, and garment manufacturing support, GMS Textiles positions itself as a partner for efficient denim product development.
Challenges addressed
Target customers
FAQ
What did GMS Textiles present at GFT 2026?
How long does the fragrance last?
Can customers choose the scent?
View video transcript
We can advise on cutting and washing, and we sell a wide variety of fabrics, ranging from 4-ounce to 23-ounce selvedge.
GMS always strives to provide innovative solutions for our customers, which is why we produce Scented Denim. This process involves microencapsulation onto the fabric.
These jeans have been microencapsulated, allowing for customizable scents. The fabric retains its fragrance for up to 40 washes, making it long-lasting. That’s why we call it Scented Denim.
Our innovative Scented Denim incorporates a variety of scents into the denim.
Many people dislike washing their jeans because it can distort their shape and color, resulting in an unpleasant odor. Our company developed this innovation, and customers can choose their preferred scent.
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