Natto powder and dried natto at GOOD LIFE Fair 2026
Kato foods made its second appearance from Gunma Prefecture at GOOD LIFE Fair 2026, introducing its “Sarasara Kin-Katsu natto powder” and dried natto. The company is headquartered in Midori, Gunma, and manufactures and sells natto while also advancing a product lineup characterized by low-temperature aging production methods.
The centerpiece of the exhibit was “Sarasara Kin-Katsu natto powder,” presented as a product that differs from ordinary natto by delivering living bacteria all the way to the intestines to support gut health, and promoted as the only product with university-backed evidence. It is also sold on Amazon, and the company recommends using it in yogurt or miso soup.
Kato foods also showcased three types of dried natto: nori-shio, pepper, and usushio. All are based on Okinawan seawater. The pepper flavor is aimed at drink accompaniment, while the nori-shio flavor is positioned as a product inspired by potato chips, with eating occasions proposed for a broad range of consumers.
Challenges addressed
Solutions
Target customers
FAQ
What are the features of Sarasara Kin-Katsu natto powder?
How was it suggested to eat it?
What kinds of dried natto are available?
View video transcript
00:00 My name is Kato from Kato Foods.
00:03 This is our second time participating from Gunma Prefecture today.
00:07 Today we would like to introduce our Sarasara Kin-Katsu natto powder.
00:13 Unlike ordinary natto, this product is designed to support gut health by delivering living bacteria all the way to the intestines, and it is the only product with university evidence.
00:23 It is also sold on Amazon, and because gut health is currently a trend, it has become a very popular product among women.
00:30 Please use it in yogurt, miso soup, and other dishes.
00:34 We also have three types of dried natto: nori-shio, pepper, and usushio.
00:42 Each one is based on Okinawan seawater.
00:45 This is a standard salt-based product, so it is often purchased by natto fans.
00:52 As for the pepper flavor, it is good as an accompaniment to drinks, and it also has an effect that helps make the blood less viscous,
00:59 so it is popular as a snack without guilt.
01:03 And finally, the nori-shio flavor was created with potato chips in mind,
01:08 so it is popular with everyone from children to the elderly.
01:12 We are offering tastings today, so please stop by.
Contact the company
Kato foods
- Headquarters 1940 Asami, Kasakake-cho, Midori-shi, Gunma-ken
- Established April 2006
- Employees -
- Official website https://kato-foods.com/
- Business areas A company that manufactures and sells natto. It is characterized by natto production using a low-temperature aging method and also offers products for commercial use.
- Main products and services Cup natto series, natto processed products series, commercial product lineup









