What is GOOD LIFE Fair?｜A Lifestyle Exhibition Focused on Comfortable, Fulfilling Living and the SDGs

Benefits of Exhibiting

One of the key features of GOOD LIFE Fair is that exhibitors can promote and sell products to general consumers while also developing sales channels with buyers at the same exhibition.

For products used directly by consumers, such as food, household goods, health and beauty products, housing-related products, and regional specialties, exhibitors can explain their products directly to visitors and evaluate consumer reactions through tastings, hands-on experiences, and on-site sales.

At the same time, exhibitors can connect with business visitors from retail, distribution, wholesale, trading companies, department stores, and other sectors. Manufacturers can develop new retail and wholesale channels, regional businesses can expand distribution beyond their local areas, and companies offering OEM services can pursue negotiations for private-label products and other business opportunities.

Key Points for Exhibition Preparation

• Prepare separate messages for general consumers and buyers
• Create concise messages that communicate product features quickly
• Prepare food and beverage tastings for food products
• Provide hands-on trials for beauty and health products
• Recreate actual usage scenarios for household products
• Organize the story behind the product, including materials, place of production, and development background
• Prepare BtoB sales materials covering wholesale prices, minimum order quantities, delivery times, and other business terms
• Clearly indicate OEM and private-label capabilities where available
• When selling products, establish systems for inventory, payment, and product replenishment
• For food products, confirm hygiene management and refrigeration or freezing requirements

At exhibitions with large numbers of general visitors, it is important to incorporate experiences such as eating, drinking, touching, trying, and making rather than relying only on displays that visitors read.

Estimated Exhibition Costs

An exhibition budget should include not only booth space fees but also booth construction, product transportation, personnel, tasting and experience equipment, and video production. The following figures are general estimates for participating in lifestyle-related exhibitions in Japan. Actual costs vary depending on the exhibition plan and booth construction. Check with the exhibition organizer for exact pricing.

Booth Space Fees

At a typical exhibition, a standard single booth generally starts at several hundred thousand yen. GOOD LIFE Fair offers multiple exhibition plans depending on the content and area, so exhibitors should check the latest exhibitor information.

Booth Decoration and Construction Costs

Personnel Costs

Staff may include product explanation personnel, sales staff, and business negotiation representatives. Food exhibitors may require staff responsible for tastings or cooking, while beauty products and experience-based services may require staff to conduct demonstrations.

Transportation and Logistics Costs

Logistics costs for transporting products into and out of the venue and replenishing inventory should also be considered. Food products may require refrigerated or frozen transportation, while furniture and housing equipment may require additional costs for transporting large items.

Booth Examples by Size

1-Booth Setup

A single booth is suitable for companies focusing on a limited range of products such as food, beverages, cosmetics, household goods, and regional specialties.

Place key products along the aisle and provide tastings for food and beverages, hands-on trials for beauty products, or displays that allow visitors to pick up and examine household goods.

In a small booth, avoid overcrowding the space with too many shelves. The design should allow visitors to understand from a distance what the product is and who it is intended for. When selecting a booth contractor, reviewing photographs of single-booth projects and previous lifestyle exhibition projects can be useful.

2-Booth Setup

A two-booth setup is suitable for companies presenting multiple product categories or separating product displays from experience and business negotiation areas.

By placing product displays, tastings, and experience areas along the aisle and creating meeting space for buyers toward the rear, exhibitors can combine consumer promotion with BtoB negotiations.

4 Booths or More

Larger booths are suitable for companies with multiple brands or companies that want to recreate actual living environments for products such as housing, furniture, and home appliances.

Product displays, hands-on experiences, stages, meeting areas, and large LED displays can be combined to create a booth where visitors experience the brand’s overall world and concept.

For larger booths, it is important to review previous construction photographs and select a contractor with experience in product sales, experiential exhibits, and BtoC events.

Key Points for a Successful Exhibition Booth

Visitor Flow Design

At GOOD LIFE Fair, the booth needs to accommodate both the consumer journey of seeing, trying, and purchasing products and the business visitor journey of meeting with company representatives.

Design the visitor flow so that people waiting for tastings or experiences do not block aisles or meeting areas, and visitors can move naturally from product experiences to purchases or business discussions.

Visibility

In addition to the brand name, display messages that allow visitors to understand the product’s characteristics at a glance, such as “Made with Japanese Organic Ingredients,” “Using Regional Materials,” “Reducing Food Loss,” or “Household Products Designed for Long-Term Use.”

Use large product photographs, elevated signage, lighting, monitors, and LED displays to create an exhibit that can attract visitors’ attention within a few seconds.

Demonstrations and Hands-On Experiences

Provide experiences suited to the product category, such as food and beverage tastings, trials of beauty products, opportunities to experience housing and furniture products, or demonstrations showing how household goods are used.

Rather than simply allowing visitors to try a product, communicate how it can change everyday life, how it differs from conventional products, and what value it can create for the environment or local communities.

Using Exhibition Videos

GOOD LIFE Fair is particularly well suited to exhibition videos as a way to communicate the stories behind products.

A two- to three-minute product or service introduction video can show the production area and producers for agricultural products, manufacturing processes for food products, actual usage scenes for household goods, or local landscapes and craftsmanship for regional products.

Showing materials, manufacturing processes, developers’ ideas, and actual usage scenes on a large monitor can help visitors understand aspects of a product that cannot be communicated by displaying the product alone.

Videos can continue explaining products while staff members are occupied with sales or business negotiations, helping supplement information provided inside the booth.

Another approach is to film a company representative or producer explaining the product or service at the exhibition, edit it into a two- to three-minute exhibition video, and distribute it on the same day or the following day.

This allows product information to reach people who could not visit the venue, regardless of time or location. Creating an English-language version or adding English subtitles can also support communication with overseas buyers and consumers.

Exhibition videos can be reused on the company’s website, YouTube, social media, sales emails, and product introduction pages. By continuing to publish them on Internet Exhibition.tv after the exhibition, product explanations given at the venue can become long-term sales and marketing assets.

Working with an exhibition booth contractor that also provides video production makes it possible to plan monitor positions, large LED displays, lighting, product displays, experience areas, and filming spaces as an integrated part of the booth design.

Visitor Attraction Strategies for Better Exhibition Results

Email Marketing

Inform existing customers, business partners, prospects, and potential retailers in advance. Rather than simply saying “We will exhibit a new product,” provide specific reasons to visit, such as “Product tastings available,” “Experience our new product before launch,” or “Business meetings available for buyers.”

Social Media

Use Instagram, X, YouTube, LinkedIn, and other platforms according to the target audience. For general consumers, communicate product visuals and hands-on experiences. For business audiences, provide information about new products, OEM and private-label capabilities, and wholesale opportunities.

In addition to pre-event announcements, publish booth videos and product introductions during the exhibition to reach people who cannot visit the venue.

Invitations and Direct Mail

Contact important retailers, distributors, wholesalers, and existing business partners individually and schedule meetings in advance. QR codes can also direct recipients to an exhibition landing page or meeting reservation page.

Using an Exhibition Landing Page

A dedicated exhibition landing page can include exhibited products, product features, problems they solve, tasting and experience details, product stories, implementation and sales examples, booth information, meeting reservations, and exhibition videos.

Keeping the landing page online after the exhibition and adding videos filmed at the venue allows it to continue supporting consumer product promotion and sales activities targeting buyers.

Companies Available for Booth Construction and Exhibition Operations Consultation

Booth construction for GOOD LIFE Fair differs from that of a typical BtoB exhibition because the design and operation may need to accommodate not only product displays but also sales, food and beverage tastings, workshops, and hands-on experiences.

Depending on the exhibit, facilities such as water supply and drainage, refrigeration and freezing equipment, electrical power, and hygiene management may be required for food products. Beauty products may require experience areas, while housing and furniture exhibits may require arrangements for transporting large products.

When selecting a contractor, review its experience in constructing booths for lifestyle, food, and consumer goods exhibitions and compare previous project photographs to see how product displays, sales, experiences, and business meeting areas have been combined.

A contractor that can also produce exhibition videos can integrate product displays, monitors, large LED displays, lighting, experience areas, and filming spaces into the overall booth plan.

Filming a two- to three-minute product explanation by a company representative or producer at the venue and distributing it on the same day or the following day makes it possible to reach consumers and buyers who could not attend the exhibition.

By continuing to publish the recorded videos on Internet Exhibition.tv after the exhibition, explanations given at the venue can be used as ongoing content for sales channel development and product promotion rather than ending with the event itself.

Please see the exhibition booth contractor pages below.