In the global home textile and lifestyle product markets, there is a rapidly growing demand for authentic handcrafted techniques that blend rich regional traditions with modern sensibilities[cite: 1]. Established in 1971 and boasting over 50 years of export experience, East India Company (EAST INDIA COMPANY Mumbai) presented its latest home fabric and lifestyle collections at the 18th India Trend Fair Tokyo 2026[cite: 1]. Originating with the export of 100% Kannur cotton fabric, the company supplies high-quality, hand-woven home textiles to global markets[cite: 1].
The company’s primary strength lies in its extensive range of 100% natural, hand-woven textiles and organic materials[cite: 1]. At the exhibition, company representative Manish presented an impressive lineup featuring pure indigo-dyed bedcovers, hand-woven 100% wool throws, table runners, and traditional Ajrakh block-printed fabrics made exclusively with natural dyes[cite: 1]. Highlights also included “Kala Cotton”—a sustainable, hand-processed organic woven cotton—alongside a distinct apparel category featuring Jamani weaves and timeless black-and-white block-printed collections[cite: 1].
By maintaining a highly conscious, sustainable production system, East India Company offers multi-purpose hand-woven fabrics suitable for curtains, cushions, and throws, as well as hand-painted traditional wall art and sustainable yarn collections[cite: 1]. Supported by 50 years of export reliability and strict organic standards, the company serves as an ideal partner for Japanese interior buyers, lifestyle brands, and retailers seeking high-value, story-rich home textiles[cite: 1].
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FAQ
What kind of products and materials were exhibited at the show?
What traditional techniques and materials are emphasized in their collection?
What is the company’s export background and core value proposition?
View video transcript
A lot of what you see here are pure indigo bedspreads, handwoven and 100% woolen throws. Along with that we have what we call ajrakh, which is a block print technique.
Everything is natural dyed but yet it fits to the modern world.
We have runners and table products out here. What we have here is all hand-loom, which are also handwoven fabrics, very organic.
This is called kala cotton and it’s all done by hand completely. We have our garments here.
We have here a very different category of garments and those garments are jamani and the black and white are also a collection of block prints.
What we have here are also very beautiful hand loom fabrics which are used for curtains as well as multi-purpose fabrics, cushions, and throws.
We have some very beautiful and lovely hand brush-painted artisan wall arts.
What we are showing here is a lot of swatches, qualities, and techniques that we work with to make different products.
Another thing we are showing here at East India are all the kinds of yarn which are sustainable, very consciously created.
That’s the collection we have this time.
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East India Company
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