Smoking-dried pickles and Ninja Gakko Maru - Yume Kikaku Kentaro Sudo Store [GOOD LIFE Fair 2026]
At GOOD LIFE Fair 2026, Yume Kikaku Kentaro Sudo Store introduced a new Akita traditional food product, "Iburi Ninja Gakko Maru." Based in Ugo-machi, Ogachi-gun, Akita Prefecture, and founded in 2004, the company manufactures and sells iburi-gakko in the southern part of the prefecture and operates the "Kino Kura" brand.
The company says its iburi-gakko is made using only sugar, salt and rice bran, and is characterized by a traditional taste and production method in which it is pickled for more than 100 days. Alongside its standard products, the exhibit also explained the background to developing "Iburi Ninja Gakko Maru," which features a ninja character, reflecting a desire to make Akita's traditional food easier to enjoy for people outside the prefecture and for younger generations.
In addition, the company lined up bottle-type products created in collaboration with a local miso maker that has been making miso for more than 30 years in the area, and is proposing them as a three-series lineup combining iburi-gakko and miso. The product lineup, which preserves traditional flavors while adding visual appeal and new combinations, highlighted an effort to deliver local food culture to a broader range of consumers.
Challenges addressed
FAQ
What is iburi-gakko made with?
What is the aim of Iburi Ninja Gakko Maru?
What is the bottle-type product a collaboration with?
View video transcript
00:00 We came from Akita. We are Yume Kikaku Kentaro Sudo Store.
00:05 Our company manufactures and sells iburi-gakko in the southern part of Akita Prefecture.
00:12 Our distinctive feature is that we are committed to the traditional taste and production method of pickling with only sugar, salt, and rice bran for more than 100 days.
00:24 That product is part of our "Kino Kura" brand.
00:28 These are our standard products sold throughout Japan, and we newly developed the product "Iburi Ninja Gakko Maru".
00:42 We developed it with the hope that people outside Akita Prefecture and younger customers would enjoy Akita's traditional food, iburi-gakko, more casually.
00:54 We added a ninja character to the design.
00:57 Another new product is this bottle type. It is a collaboration with a local miso maker that has continued making miso in Akita for more than 30 years,
01:11 and it is a three-series product using our iburi-gakko and miso.
01:19 Thank you very much.
Contact the company
Yume Kikaku Kentaro Sudo Store
- Headquarters 200-2 Ashida Oyachi, Ugo-machi, Ogachi-gun, Akita 012-1115, Japan
- Established 2004
- Employees -
- Official website https://www.yume-akita.com/
- Business areas Based in Ugo-machi, Ogachi-gun, in southern Akita Prefecture, the company manufactures and sells Akita's traditional iburi-gakko while preserving long-established methods.
- Main products and services iburi-gakko, iburi-gakko online sales site, "Kino Kura," Iburi Ninja Gakko Maru, bottle-type products using iburi-gakko and miso









