What is CareTEX Tokyo [Summer]? | B2B Trade Show for Care Products, Care Technology and Care Food

The videos shown below are randomly selected from this exhibition. To browse all videos from this exhibition, please see the “Featured Exhibitions by Year” section below.

Benefits of Exhibiting

CareTEX Tokyo [Summer] is a B2B business exhibition where products and services required by nursing care facilities and frontline care operations come together, including care products, equipment for care facilities, care technology, facility management support, care food and meal services. One of the major benefits is the opportunity to directly propose solutions to industry professionals actually involved in product selection and adoption, such as owners and managers of nursing care and senior care facilities, facility directors, operations, procurement and purchasing personnel, care managers, nurses, care workers, and welfare equipment retailers and wholesalers.

Exhibit categories are wide-ranging, including products for walking, bathing and toileting assistance, care bathing systems and lifts, rehabilitation equipment, monitoring sensors, care management systems, care robots, human resources and management support, disaster prevention and BCP, energy saving, recreation, care food and kitchen-related solutions. As a result, exhibitors can address a wide variety of facility management challenges. The event is therefore suited not only to increasing awareness of new products, but also to generating concrete business discussions regarding facility adoption, distributor development and replacement of existing services.

In the nursing care industry, specifications in a catalog are not enough. Visitors place importance on questions such as “How is this used in actual care operations?”, “How much can it reduce staff workload?” and “What benefits does it provide to residents and users?” Combining hands-on product experiences, demonstrations, tastings, implementation examples and exhibition videos can help make these benefits more concrete and lead to better results.

Key Points for Exhibition Preparation

When exhibiting at CareTEX Tokyo [Summer], it is important not only to present product or service functions, but also to connect them directly to the problems faced by care facilities. Starting with concrete challenges such as “reducing the burden of transfer assistance,” “improving nighttime monitoring efficiency,” “reducing care-recording work,” “addressing staff shortages,” or “balancing meal quality with operational efficiency” makes it easier for visitors to relate the solution to their own facility.

• Clearly define the target facilities and professional roles
• Show how operations or care methods change before and after implementation
• Present implementation examples and evaluations from actual care settings clearly
• Plan how hands-on trials, demonstrations and tastings will be operated
• Be prepared to explain pricing, implementation time and maintenance/support systems
• Prepare exhibition videos and diagrams that can communicate the key points in a short time

Care robots, monitoring systems and operational support systems in particular can be difficult to understand without seeing actual usage scenarios. Showing examples of how the product is used inside a facility through exhibition videos and combining this with live demonstrations can deepen visitor understanding.

Booth design requirements also vary depending on the exhibit category. Care products may require space suitable for wheelchair users, care equipment may require safe hands-on demonstration routes, and care food may require tasting operations. Consulting an exhibition booth contractor with experience in nursing care, medical and welfare exhibitions at an early stage makes it easier to create a booth suited to the exhibit content.

Estimated Exhibition Costs

The cost of exhibiting at CareTEX Tokyo [Summer] should include not only the booth fee but also booth construction, electricity and communications, monitors, exhibition videos, staffing, transportation and logistics, and tasting facilities where applicable. As a broad indication, even a small exhibit may require a total budget starting around JPY 1 million, while multiple booths or large equipment can increase the total to several million yen or more.

The following figures are broad estimates intended for exhibition planning. Actual booth fees, corner booth charges, options and ancillary facilities vary depending on exhibition conditions, so exact pricing should always be confirmed directly with the exhibition organizer.

Booth Fee

A single booth is suitable for companies presenting a focused selection of care products, welfare equipment, compact equipment, systems or facility services. If hands-on product demonstrations and meeting space are required, two booths or more should be considered, while four booths or more provide greater layout flexibility for large equipment or multiple product categories.

Corner booths and other locations with multiple open sides can make it easier to attract visitors, but additional charges may apply. Because booth fees and location conditions may change, the latest pricing and availability should be confirmed with the organizer.

Decoration and Booth Construction Costs

Simple decoration using a standard system booth may start at around JPY 500,000, while custom-built structures, original fixtures and large signage may cost JPY 1 million to JPY 3 million or more. Experience-oriented booths that recreate care facility rooms, bathrooms or dining areas may require additional construction costs.

At CareTEX Tokyo [Summer], displays that help visitors imagine the actual usage environment are important. For example, a monitoring system can be shown around a bed, care bathing equipment in a bathing environment, facility equipment in a recreated resident room, and care food in a dining setting. Recreating the actual installation environment makes product value easier to understand.

Using monitors or LED displays to show footage from facilities where the product is already in use is also effective. When video production is included, an additional budget ranging from tens of thousands to several hundred thousand yen or more may be required depending on the content and filming method.

Staffing Costs

As a general guideline, even a single booth may require around two to four staff members to divide responsibilities such as approaching visitors, product explanations, live demonstrations and business discussions. Larger or experience-oriented booths may require additional staff for safety management and visitor guidance.

Visitors to nursing care exhibitions include not only facility managers but also care managers, nurses, rehabilitation professionals and care workers. In addition to sales staff, having personnel who can answer questions about actual usage in care settings and technical details makes it easier to generate concrete business discussions.

If overseas products are being introduced or foreign-language support is required, interpreters should also be considered. Exhibition videos with English subtitles can continue providing basic product information while interpreters or staff are engaged in other meetings.

Transportation and Logistics Costs

Small care products can generally be transported by standard parcel delivery or exhibition logistics services. However, large products such as care bathing systems, lifts, beds and rehabilitation equipment may require heavy-equipment transportation and specialized handling. Costs may range from tens of thousands to several hundred thousand yen or more depending on the size and weight of the product.

Companies located outside Tokyo should plan for round-trip transportation, empty-container storage and return shipment after the event. Care food exhibitors may also require chilled or frozen transportation and storage for tasting samples, while kitchen equipment may require confirmation of electrical power needs. For large equipment, loading entrances, delivery times and floor-load limits should be confirmed with the booth contractor in advance.

Booth Examples by Size

1-Booth Exhibit

A one-booth exhibit is suitable for first-time exhibitors or companies seeking to test market response to a new product. By focusing on a limited number of products, such as care products, compact rehabilitation equipment, monitoring sensors, care systems or facility services, meaningful business discussions can still be generated in a compact space.

Wall panels can display clear problem-focused messages such as “Reduce the burden of nighttime monitoring” or “Support transfer assistance,” while products are placed toward the front and a monitor is installed at the side. Exhibition videos can show actual usage in nursing care facilities even within a limited space.

Because display tables and staff positions can easily block the entrance in a small booth, it is important to consult a contractor experienced in space-efficient visitor flow. Reviewing actual construction examples can help determine how products, monitors and explanation space can be arranged within a limited area.

2-Booth Exhibit

With two booths, it becomes easier to separate hands-on product experiences from business meeting space. Visitors can try care robots, rehabilitation equipment and monitoring systems and then move naturally into discussions about implementation conditions and pricing.

Live demonstrations and exhibition videos on large monitors can be shown on the aisle side, while meeting tables are placed toward the rear. For care food, separating the tasting area from the meeting space makes operations easier during busy periods.

Displays that recreate a care facility also require enough space for both the person acting as the user and the caregiver. Consulting a company experienced in nursing care and medical exhibitions and reviewing past booth photographs can help determine effective layouts for hands-on and meeting areas.

4 Booths or More

With four booths or more, it becomes possible to recreate parts of a nursing care facility such as a resident room, bathroom, rehabilitation area or dining room. This format is suitable for companies that want to present multiple products and services together and demonstrate how they can be used throughout an entire facility.

Large LED displays and digital signage can show implementation examples and actual usage scenes, while hands-on product experiences, mini seminars and individual business meetings are arranged in separate areas. For care technology, sensors, systems and robots can be connected and presented as an actual operational workflow.

Large booths require integrated planning not only for booth construction but also for video, electricity, communications, demonstration operations and safety management. Reviewing construction photographs and experience in nursing care and medical exhibitions helps identify contractors capable of supporting hands-on exhibits.

Key Points for a Successful Exhibition Booth

Visitor Flow Design

At CareTEX Tokyo [Summer], many visitors move from viewing products to trying, tasting or comparing them before proceeding to business discussions. Booth design should therefore support a natural flow of “see,” “try” and “consult.” The aisle side should remain open so interested visitors can approach products without first having to speak to a staff member.

For care products and rehabilitation equipment, sufficient space should be secured for actual use. Visitors waiting for demonstrations should not cross paths with those already in business meetings, and the booth should allow visitors to move naturally from the experience area to the consultation area.

Visibility

Because care-related products cover many different applications, a company name alone may not communicate what the booth offers. Categories and problems such as “monitoring,” “transfer assistance,” “care records,” “staff shortage solutions” and “care food” should be displayed in positions that can be read from a distance.

• High-position signage visible from a distance
• Catchphrases showing the specific care-site problem being solved
• Large photographs showing actual usage scenarios
• Lighting that makes products easy to see
• Video presentation using monitors or LED displays

Technology-based services in particular may be difficult to understand simply by looking at the product itself. Showing before-and-after operational changes and actual usage scenarios on large monitors makes the solution easier to understand even from the aisle.

Demonstration and Experience Design

At CareTEX Tokyo [Summer], the ability to try products directly is a major advantage. Walking aids, lifts, rehabilitation equipment, monitoring systems and care robots can be better understood when visitors experience actual usage and evaluate operability and implementation benefits firsthand.

For care food, tastings are important for checking flavor, texture and ease of eating. For facility systems, showing actual screens for care records, workforce management and monitoring makes it easier to explain how frontline operations change after implementation.

Rather than simply demonstrating the product, explaining “which staff tasks will change after implementation” and “what benefits users will receive” makes it easier to connect the demonstration to concrete adoption discussions.

Using Exhibition Videos

Exhibition videos are effective at CareTEX Tokyo [Summer], where a wide variety of care products and services are presented, because they help visitors understand product differences in a short period of time. By summarizing actual usage at nursing care facilities, staff operation, service delivery to users and workflow changes before and after implementation in a two- to three-minute video, visitors can more easily imagine how the product would be used.

Repeatedly showing video on large monitors or LED displays facing the aisle can catch visitors’ attention through movement and encourage them to stop. This works particularly well for care robots, monitoring systems and facility services whose value may not be immediately obvious from the physical exhibit alone.

Video can continue explaining products while staff are speaking with other visitors, helping compensate for limited staffing during busy periods. Because the same explanation can be repeated consistently, video also helps reduce differences in the quality of explanations between staff members.

Adding English subtitles or English narration makes the content useful for overseas visitors as well. For companies seeking to introduce care equipment or care technology to overseas markets, showing how the product is actually used in Japanese care facilities can provide effective supporting information for international buyers.

Our exhibition video service records product and service explanations by company representatives at the venue and edits them into approximately two- to three-minute promotional videos. Publishing the videos on the same day or the following day allows the product’s appeal to continue reaching people who could not attend the exhibition, regardless of time, location or national borders.

The finished videos can also be reused on corporate websites, social media, sales emails, online meetings, materials for distributors, and recruitment or training content. Rather than allowing an explanation to end after a single exhibition, recording it as video turns it into content that can continue supporting sales activities after the event.

It is a missed opportunity to end information distribution when the exhibition closes. By continuing to distribute exhibition videos through “Internet Exhibition.tv,” which we operate, information can be delivered over the long term to care facility professionals, distributors and buyers in Japan and overseas who could not attend the venue.

When filming video inside the venue, exhibitors must comply with the filming rules established by the organizer. After confirming the requirements for media coverage and filming applications in advance, consulting a booth contractor that can also handle video production makes it possible to plan the filming area, monitors, lighting, LED presentation and post-show distribution as one integrated project.

Visitor Acquisition Strategies for Better Exhibition Results

Email Marketing

Send advance exhibition information to existing customers, nursing care facilities that have previously made inquiries, welfare equipment retailers and distributors. Rather than simply saying “we will exhibit,” explain the products being shown, what visitors can experience and relevant implementation examples.

For facilities with a high likelihood of implementation, arranging meeting times in advance is efficient. If an exhibition video is shared by email so the facility can understand the product overview before arriving, discussions at the venue can begin with more concrete subjects such as pricing, implementation timing and facility requirements.

Using Social Media

LinkedIn and X can be used to communicate exhibition information, new products, examples of solutions to nursing care challenges and demonstration schedules. Instagram is particularly suited to visually clear content such as product usage scenes and booth setup.

Short videos showing which care tasks the product supports can also be effective before the event. After the exhibition, redistributing exhibition videos through social media enables information to reach facility professionals who could not attend and turns exhibition promotion into ongoing sales activity.

Invitations and Direct Mail

For facility directors, purchasing managers and other high-priority prospects, printed invitations and digital direct mail can be used selectively. Printed materials should communicate the product and implementation benefits concisely, while QR codes can direct recipients to product videos or an exhibition landing page for additional information.

Rather than sending the same message to everyone, tailoring the invitation around each facility’s likely issues, such as “improving monitoring efficiency,” “addressing staff shortages” or “improving care food,” makes it easier to create a reason to visit.

Using an Exhibition Landing Page

A dedicated exhibition landing page should include exhibited products, target facilities, problems the products can solve, implementation examples, what visitors can experience at the booth and a meeting reservation form. If multiple products are exhibited, organizing them by categories such as care products, technology, facility operations and meals makes the page easier to understand.

Adding a two- to three-minute exhibition video allows visitors to understand how the product is used and imagine the situation after implementation before attending. After the exhibition, the landing page can remain online and be updated with videos and materials recorded at the venue to continue generating inquiries and business discussions.

Companies That Can Provide Booth Construction and Exhibition Operations Support

At CareTEX Tokyo [Summer], the appropriate presentation method varies significantly depending on whether the exhibit is a care product, care equipment, technology, facility service or care food. Booth construction therefore requires more than simply arranging products; it must also consider actual care-site usage, visitor flow, hands-on demonstrations, safety and tasting operations.

Care robots and monitoring systems in particular can be combined with exhibition videos, monitors and LED presentations to explain implementation benefits that are difficult to communicate through the product alone. Consulting a company capable of handling booth construction, exhibition videos, monitor operation, LED presentation, international support and on-site operations can make preparation easier to centralize.

Furthermore, recording product explanations given at the exhibition and continuing to distribute them through “Internet Exhibition.tv” can turn a several-day trade show into long-term sales and PR activity. Because the information can also reach facility professionals and buyers in Japan and overseas who could not attend, exhibition planning should include video as part of the overall strategy.

When selecting a booth contractor, reviewing construction photographs from nursing care, medical and welfare exhibitions, experience with hands-on booths, monitor and LED installation, exhibition video production and operational support can help identify a company suited to the specific exhibit content.

Please see the booth construction company page below.