What is AMTEX? | India’s Leading International Trade Show for Machine Tools, Metalworking, and Manufacturing Technology

The videos shown below are randomly selected from this exhibition. To browse all videos from this exhibition, please see the “Featured Exhibitions by Year” section below.

Benefits of Exhibiting

AMTEX (Asian Machine Tool Exhibition) is a B2B trade show in India focused on manufacturing technologies such as machine tools, metalworking, automation, robotics, and precision machining. The exhibition covers a broad range of products and services, including lathes and CNC machines, machining centers, EDM equipment, presses, grinding machines, cutting tools, measuring and inspection equipment, industrial robots, CAD/CAM, and smart manufacturing technologies.

The visitor profile is equally broad, covering automotive and automotive components, aerospace, industrial machinery, steel, electrical and electronics, construction and infrastructure, medical engineering, railways, heavy industry, OEMs, and other sectors. This makes it easier for exhibitors to connect with companies comparing production equipment and manufacturing technologies. For Japanese companies, AMTEX can be used not only to sell machinery and tools but also to identify distributors, develop local partners, and connect with OEM companies in India.

Machine tools and production equipment are particularly difficult to explain through catalogs alone because factors such as machining speed, precision, automation flow, and operability are best understood visually. Combining live machine demonstrations, machined samples, and exhibition videos to show “what can be processed” and “which processes can be improved” is an important way to lead visitors toward serious business discussions.

Key Points for Preparing to Exhibit

When exhibiting at AMTEX, it is important not simply to list machine specifications but to clearly explain which manufacturing challenges the product solves. Exhibitors should organize information around comparison points that equipment decision-makers can easily evaluate, such as machining accuracy, production speed, setup time, labor saving, quality stability, and energy efficiency.

• Clearly define the target machining processes and industries
• Clearly display machining accuracy, production capacity, and compatible materials
• Prepare live machine demonstrations and machined samples
• Visualize production processes before and after implementation
• Prepare English-language product materials and exhibition videos
• Be ready to explain sales, installation, and maintenance support in India

Overseas exhibitors should anticipate questions not only about product performance but also about delivery, installation, training, maintenance, consumable supply, and local distributors. To convert leads generated at the exhibition into actual orders, proposals should include the post-show sales and support structure.

When displaying large machinery, exhibitors must also confirm delivery routes, floor loading limits, power supply, compressed air, safety barriers, and demonstration space. Consulting an exhibition booth contractor experienced in overseas exhibitions and machine tool shows at an early stage makes it possible to plan machine layout and visitor flow together.

Estimated Exhibition Costs

The cost of exhibiting at AMTEX should include not only booth space fees but also booth construction, machine transportation, customs clearance, electrical work, demonstration equipment, staffing, accommodation and travel, and exhibition video production. Even a small-scale exhibit can cost several million yen in total, while exhibitions involving large machine tools or multiple booths may range from several million yen to more than JPY 10 million.

At overseas exhibitions in particular, total costs vary greatly depending on the weight of the machinery and transportation method. The following figures are broad general estimates. Actual booth fees, participation plans, electricity, compressed air, and other ancillary facilities should always be confirmed with the AMTEX organizer using the latest conditions.

Booth Space Fee

Booth fees vary depending on exhibition area and participation plan. Compact products such as tools, measuring equipment, and software can be exhibited in a single booth, while demonstrations involving machine tools or industrial robots require space not only for the equipment itself but also for visitor viewing areas and safety clearances.

With two or more booths, it becomes easier to separate live demonstrations from business meeting areas. Four or more booths allow exhibitors to display multiple machines, recreate production lines, and use large LED displays for presentations. Corner locations or booths with multiple open sides may have different conditions or additional charges, so exact costs should be confirmed with the organizer.

Decoration and Booth Construction Costs

A standard system booth can help keep costs relatively low, but machine tool exhibits require flooring, electrical supply, wiring, and safety measures appropriate to the size and weight of the machinery. Simple booths may start at around JPY 500,000, while custom-built structures and large signage can cost JPY 1 million to JPY 5 million or more.

Large monitors and LED displays are also effective for showing machining scenes and automated production lines through exhibition videos. Technologies that are difficult to demonstrate at the venue, such as internal machining processes or equipment that cannot be physically transported, can be presented using video. If video production and LED displays are included, an additional several hundred thousand yen to more than JPY 1 million may be required.

Staffing Costs

At AMTEX, it is important to have technical personnel who can explain machine specifications and machining conditions in addition to sales representatives. Even a single booth may require approximately two to four staff members, while large booths or multiple live machine demonstrations require more personnel.

Japanese exhibitors should also consider assigning staff or interpreters capable of technical business discussions in English. However, English-subtitled exhibition videos can continue providing basic product information even when interpreters are occupied with other meetings.

Transportation and Logistics Costs

International transportation of machine tools and precision equipment is one of the most important considerations for overseas participation in AMTEX. Depending on the size and weight of the machinery, sea freight, air freight, special vehicles, forklifts, and cranes may be required, with costs ranging from several hundred thousand yen to several million yen or more.

Temporary import procedures, customs clearance, re-export, and transport insurance should also be confirmed. When displaying large equipment, exhibitors should verify delivery times, loading entrances, floor loading limits, and electrical capacity in advance, and coordinate international logistics companies with local booth contractors as early as possible.

Booth Examples by Size

1-Booth Exhibit

A single booth is suitable for relatively compact products and services such as cutting tools, measuring equipment, machine tool components, CAD/CAM, and manufacturing software. It is also a practical size for companies exhibiting in India for the first time and looking to test market response or identify potential distributors.

In a limited space, exhibitors should avoid displaying too many products and instead focus on flagship products, machined samples, and technical panels. Showing actual machining footage and implementation examples on a monitor can communicate technical capabilities even without bringing large machinery to the venue.

Even for a small booth, it is important to consult a contractor familiar with how machinery and tools should be displayed and to arrange wall graphics, display tables, and monitors efficiently. Reviewing actual one-booth construction examples makes it easier to judge how much can be presented in a limited space.

2-Booth Exhibit

A two-booth configuration makes it easier to combine live machine demonstrations with business meeting space. CNC equipment, measuring systems, compact machining equipment, and robots can be operated during explanations, while interested visitors can then be guided to a separate meeting area.

Large monitors can show the overall machining process while live equipment demonstrations focus only on the most distinctive processes. Linking exhibition video content with live demonstrations helps visitors understand the product more deeply even within limited exhibition time.

Consulting a contractor capable of integrating machine placement, power supply, wiring, safety clearances, and visitor flow makes on-site operations easier. Reviewing previous machine tool exhibition construction photos can also help confirm appropriate distances between machinery and visitors.

4 Booths or More

With four or more booths, exhibitors can combine multiple machine tools, robots, automated handling systems, measuring equipment, and other technologies to recreate complete production processes. Island-style booths can receive visitors from multiple directions, while large signage can strengthen brand visibility.

Large LED displays can show machining footage and automated production lines, while live machine demonstrations, technical explanations, and individual business meetings are placed in separate areas. English-subtitled videos and multilingual materials are also effective for overseas visitors.

Large-scale booths require integrated management not only of booth construction but also heavy equipment handling, electricity, video, audio, safety management, and on-site operations. It is important to work with a company experienced in large machinery exhibitions and review actual construction and operating examples during planning.

Key Elements of a Successful Exhibition Booth

Visitor Flow Design

At AMTEX, live machine demonstrations can attract large numbers of visitors, but crowding around machines can block aisles and business meeting routes. It is therefore important to separate areas where visitors watch demonstrations from the aisle, receive detailed explanations, and conduct business discussions.

For large machinery, safety barriers and restricted areas must be secured while ensuring that visitors can clearly see the machining area. Creating a natural flow in which staff approach visitors after the demonstration, explain machined samples, and guide them into business discussions helps convert casual visitors into qualified leads.

Visibility

At machine tool exhibitions, the machines themselves are large, so simply displaying product names often does not clearly communicate differences from competitors. Benefits such as “high-precision machining,” “labor saving,” “high-speed cutting,” and “automated setup” should be clearly displayed on overhead signage and large graphics.

• Company and brand names visible from a distance
• Large, concise messages communicating key product strengths
• Lighting that makes machinery easy to see
• Large monitors showing machining scenes
• Booth design unified with brand colors

When using LED displays, it is more effective to show video that communicates meaning within a few seconds—such as machine motion or machining results—rather than detailed specification tables.

Demonstration and Experience Design

At AMTEX, demonstrations with actual moving machinery are extremely important. Live demonstrations of cutting, grinding, bending, welding, measurement, and robotic handling allow visitors to experience speed, precision, and usability that cannot be fully communicated through catalogs.

However, simply operating the machine is not enough. Before the demonstration, exhibitors should explain what visitors should observe, and afterward provide information such as machining time, accuracy, tool life, and labor-saving effects. This helps visitors evaluate the equipment as part of an investment decision.

For large equipment that cannot be demonstrated directly, or when introducing an entire production line, models, machined samples, and exhibition videos can be used to supplement the presentation.

Using Exhibition Videos

Exhibition videos are particularly effective for products such as machine tools and manufacturing technologies that require technical explanations. By summarizing machining processes, internal machine movements, robot integration, and operating conditions at customer factories in a two- to three-minute video, exhibitors can communicate product features quickly even to visitors walking past the booth.

Showing dynamic machining footage on large monitors or LED displays can attract visitors from a distance. Videos can also be played repeatedly when live demonstrations are not running, allowing product explanations to continue even when staff members are busy with business meetings.

Machine tools often involve internal mechanisms or complete factory environments that cannot be shown at the exhibition venue. Exhibition videos can show the entire process from material loading to machining, measurement, and unloading, as well as actual equipment operation at user factories, improving product understanding.

At international exhibitions such as AMTEX, English-language videos are also important. English subtitles or narration make it possible to provide overseas visitors with consistent product explanations even when staff members are engaged in other meetings.

Our exhibition video service records product and technology explanations by company representatives at the venue, edits them into approximately two- to three-minute videos, and distributes them on the same day or the following day as promotional content. This allows companies to continue communicating the appeal of their products to buyers and manufacturing professionals around the world who were unable to attend the exhibition.

The videos can be reused not only at exhibition booths but also on corporate websites, YouTube, LinkedIn, sales emails, online meetings, and materials for distributors. Rather than allowing explanations to end with a single exhibition, companies can retain them as reusable content for ongoing sales activities.

By distributing the videos through “Internet Exhibition.tv,” which we operate, companies can continue delivering information to buyers in Japan and overseas after the exhibition has ended. Exhibition marketing should not end with the event itself. Product explanations captured at the venue can continue to support search visibility, social media promotion, and sales activities.

Consulting an exhibition booth contractor that also handles video production makes it possible to plan machinery placement, filming positions, monitor locations, LED screen sizes, and lighting together. Treating booth construction and video as one integrated exhibition marketing strategy makes the content easier to use both inside and outside the venue.

Visitor Acquisition Strategies for Exhibition Success

Email Marketing

Once participation in AMTEX has been decided, exhibitors should send announcements to existing customers in India, potential distributors, OEM companies, and manufacturing prospects. Rather than simply announcing the event, the message should clearly explain which machines will be exhibited and what machining demonstrations will be performed.

Appointments should be scheduled in advance with important prospects so they can see live machinery at the venue. Sharing exhibition videos beforehand helps visitors understand basic product information before arrival, allowing on-site discussions to begin with more specific topics such as machining conditions and implementation plans.

Using Social Media

LinkedIn is particularly effective for B2B manufacturing promotion, including exhibition announcements, new products, machined samples, and demonstration schedules. On X and Instagram, short videos of machine operation and machining processes can show technologies that are difficult to communicate through still images alone.

Publishing exhibition videos on the same day or the following day allows companies unable to visit the venue to see the exhibited content. The same videos can continue to be shared by sales staff and distributors after the event, turning exhibition promotion into ongoing sales channel development.

Invitations and Direct Mail

For existing customers and important manufacturing companies, individual invitations and digital direct mail can be effective in addition to email. Exhibitors should clearly state the machines on display, demonstration times, machining applications, and topics available for consultation at the booth, and direct recipients to a business meeting reservation page.

Printed invitations can include QR codes linking to product videos or exhibition landing pages, combining offline and digital visitor acquisition. Overseas companies should prepare English-language materials as a basic requirement and also consider sales materials tailored to the local market.

Using an Exhibition Landing Page

A dedicated exhibition landing page should include exhibited products, compatible materials, key specifications, implementation examples, demonstration schedules, booth location, and a business meeting reservation form. When multiple machines are exhibited, organizing them by application or machining process makes it easier for visitors to find the products they need.

Adding a two- to three-minute exhibition video showing actual machining scenes and machine operation can deepen product understanding before visitors arrive. After the event, the page should remain online with newly recorded videos and technical materials added to support post-show inquiries.

Companies That Can Provide Booth Construction and Exhibition Management Support

At machine tool and manufacturing technology exhibitions such as AMTEX, contractors need expertise not only in general booth construction but also in heavy equipment handling, machinery placement, electricity, compressed air, safety measures, live machine demonstrations, and visitor flow. Overseas participation in particular requires early preparation, including coordination with international logistics companies and local contractors.

Because machine tools involve a great deal of information that cannot be fully communicated by the equipment alone, exhibition videos, monitor operation, and LED presentation should ideally be considered at the same time as booth design. Working with a company that can also support English-language videos, overseas visitors, and on-site exhibition operations can reduce the burden of coordinating multiple suppliers separately.

Product explanations recorded at the exhibition can be edited into two- to three-minute videos and distributed on the same day or the following day. By continuing to publish them through “Internet Exhibition.tv,” companies can communicate products and technologies not only at the AMTEX venue but also to manufacturing buyers around the world. Exhibition planning should therefore consider how video content can remain as a long-term sales and market development asset after the event.

When selecting a booth contractor, review its experience with machine tool and manufacturing exhibitions, large machinery installation, monitor and LED construction, exhibition video production, and overseas exhibition operations. This makes it easier to choose a company that matches the specific requirements of the exhibit.

Please see the booth construction company page below.