Exploring the Power of Spatial Design – Insights from Super Penguin Inc.

In a compelling interview, Mr. Takemura of Super Penguin Inc. introduces viewers to the rising importance of spatial design and immersive space in the retail and promotional industry.

As immersive environments become increasingly common in physical stores and marketing campaigns, Mr. Takemura emphasizes a deeper understanding of spatial design—not merely as the art of shaping or decorating a space, but as a method to create atmosphere and evoke emotions in visitors. Spatial design, he explains, is about crafting experiences that affect human perception and behavior through space itself.

“Our exhibition theme is ‘immersive space’,” he explains. “Many people think spatial design is about arranging shapes or objects, but it’s more about designing the awareness and feelings of people within that space.”

Mr. Takemura stresses that this philosophy has been a core part of his practice since his university days. His company’s projects often integrate sensory elements—visuals, sound, and layout—that guide how people move and feel inside a space. This type of design thinking is transforming how brands approach customer engagement.

By presenting immersive promotional spaces, Super Penguin Inc. invites both clients and creators to rethink how physical environments can tell stories, build emotional connections, and ultimately influence consumer behavior.

Generated by Gemini

SUPER PENGUIN Inc.

website:https://superpenguin.jp/