What is INTERMEASURE? | A Comprehensive Exhibition for Measurement, Metrology, and Sensing Technologies

The videos shown below are randomly selected from this exhibition. To browse all videos from this exhibition, please see the “Featured Exhibitions by Year” section below.

Benefits of Exhibiting

INTERMEASURE is a specialized exhibition where companies can directly present their technologies to professionals in manufacturing, quality control, production engineering, testing and inspection, research and development, social infrastructure, and other fields that use measurement and metrology equipment.

Differences between measuring instruments are often difficult to communicate through catalog specifications such as measurement range and accuracy alone. Products are frequently compared in terms of measurement speed, ease of operation, installation, data integration, calibration, and maintenance. For this reason, the field is particularly well suited to exhibitions where visitors can see actual equipment, measurement procedures, and collected data.

In addition to acquiring new customers, exhibiting may lead to embedded applications with equipment manufacturers, adoption in production lines, cooperation with distributors, collaboration with system integrators, and joint research with universities and research institutions.

Key Preparation Points for Exhibitors

• Clearly define whose measurement or inspection process the product improves
• Make it easy to understand the measurement target, range, accuracy, speed, and repeatability in a short time
• Prepare live demonstrations using actual equipment
• Show differences from conventional methods and implementation benefits with numerical data
• Explain how measurement data is collected, stored, analyzed, and integrated with higher-level systems
• Clarify calibration, traceability, maintenance, and support systems
• Confirm in advance how measurement samples and test objects will be brought into the venue
• Confirm required utilities such as electricity, network connections, compressed air, water supply, and drainage
• Prepare English-language materials and videos with English subtitles for international visitors

In the measurement and metrology field, displaying large volumes of specifications is generally less effective than helping visitors understand how a product can be applied to their own operations. Exhibitors should explain not only “what can be measured,” but also “how much the measurement process can be shortened,” “how much operator-dependent variation can be reduced,” and “how measurement data can be used for quality control.”

Estimated Exhibition Costs

Exhibition costs should be considered not only in terms of booth fees but also booth construction, electrical and communication services, transportation of exhibits, staffing, and video production. The following figures are general estimates for domestic B2B exhibitions in Japan. Actual costs vary depending on booth configuration and decoration, and official fees should be confirmed with the exhibition organizer.

Booth Space Fee

A standard single booth generally starts from several hundred thousand yen. When multiple booths are used, the exhibition space fee increases according to the number of booths.

Booth Construction and Decoration

For measurement equipment, it is important not only to provide display counters for actual equipment but also monitors showing measurement results, appropriate lighting for the measurement target, and enough space for visitors to observe demonstrations.

Staffing Costs

In addition to sales staff, it is important to assign engineers who can explain product specifications and measurement principles. If support for overseas visitors is required, English-speaking staff or interpreter costs should also be considered.

Transportation and Logistics Costs

Desktop measuring instruments can often be transported by courier or general freight. Large testing machines, analytical equipment, and precision instruments, however, may require dedicated vehicles, heavy-equipment handling, and installation work. Appropriate packaging is also important for precision equipment that must be protected from vibration and impact.

Booth Examples by Size

1-Booth Exhibit

A single booth is suitable for companies focusing on a limited number of products such as desktop measuring instruments, sensors, or measurement software. Positioning equipment where it can be seen directly from the aisle and displaying measurement results on a monitor above or behind the product can make the exhibit easier to understand.

In a limited space, it is often more effective to guide visitors from a short live demonstration to a detailed discussion rather than allocating a large area to meeting tables. When selecting a booth contractor, exhibitors should review construction photos and previous projects to determine whether the contractor can make products stand out even in a single-booth space.

2-Booth Exhibit

A two-booth configuration is suitable for presenting multiple measuring instruments or integrated solutions combining measurement hardware and software. Exhibitors can also use several demonstration stations to show a sequence such as “measurement,” “data collection,” and “analysis.”

Placing demonstration space along the aisle and meeting space toward the rear makes it easier to separate introductory explanations from detailed technical discussions. Reviewing construction photos and choosing a contractor with experience in designing effective demonstration and meeting flows is important.

4 Booths or More

Larger booths are suitable for companies exhibiting several product groups covering measurement, analysis, inspection, and data management, as well as companies demonstrating large-scale equipment. Zones can be organized by application or industry to present the company’s offering as a complete measurement solution for the manufacturing process.

Large monitors and LED displays can also supplement actual equipment by visualizing measurement principles, sensor interiors, or data analysis screens that are difficult to see in live demonstrations. For larger booths, exhibitors should review contractors’ experience with large-scale construction, heavy equipment, electrical systems, and video equipment.

Key Points for a Successful Exhibition Booth

Visitor Flow Design

With measurement equipment, visitors often need to see not only the product itself but also the actual measurement results. The booth should be designed so that visitors first become interested from the aisle and then move naturally through live demonstrations, technical explanations, and business discussions.

Visibility

Instead of relying only on abstract phrases such as “high precision” or “non-contact,” signage should communicate practical benefits at a glance, such as “shorten inspection time,” “reduce operator-dependent measurement variation,” or “enable 24-hour automatic monitoring.”

High-positioned company signage, large images, lighting, monitors, and LED displays can help visitors understand from the aisle what the product measures and what problem it solves.

Demonstration and Hands-On Experience

The characteristics of measuring instruments are easier to understand when visitors can see an actual measurement. Demonstrating a sample measurement and immediately displaying numerical results or graphs on a monitor is particularly effective.

It is important not only to show measurement results, but also to explain what improves after implementation, such as reducing a process that previously took five minutes, automating measurements that depended on skilled workers, or detecting equipment abnormalities at an earlier stage.

Using Exhibition Videos

Measurement and metrology equipment may involve measurement principles, internal structures, and production-line applications that are difficult to explain using only the equipment displayed in the booth. A two- to three-minute product or service video shown on a large monitor can therefore be effective.

Videos showing measurements on an actual production line, installation environments, the process of collecting data from sensors, and analysis screens can help visitors understand applications in a short time. Videos can also continue explaining products while staff are engaged with other visitors.

When targeting overseas buyers and engineers, English-language versions or videos with English subtitles can supplement staff explanations. Exhibition videos can also be reused on company websites, YouTube, social media, sales emails, and sales materials.

Another approach is to film company representatives explaining products and services at the exhibition venue and edit the footage into a two- to three-minute video for distribution on the same day or the following day. This allows information to reach people who could not attend the exhibition, regardless of time, location, country, or language.

By continuing to publish these videos on Internet Exhibition.tv after the exhibition, the technical explanations delivered during a few days at the venue can be turned into long-term sales and marketing assets.

For this reason, exhibitors may also choose a booth contractor that can handle video production and integrate monitor placement, LED displays, lighting, live demonstration areas, and filming space into the booth design from the planning stage.

Visitor Acquisition Strategies for Better Exhibition Results

Email Promotion

When contacting existing customers and prospects, exhibitors should communicate a specific reason to visit instead of simply saying, “We will exhibit at INTERMEASURE.” Examples include “live measurement demonstrations” or “first presentation of a new measurement system.”

For important customers, arranging appointments in advance can increase the quality and density of business discussions during the exhibition.

Social Media

LinkedIn, X, YouTube, and other platforms can be used before the exhibition to introduce planned exhibits and short demonstration videos. For technical B2B products, a video showing the product actually performing a measurement may communicate its function more effectively than a product photograph alone.

Invitations and Direct Mail

Invitations and direct mail should be sent to existing customers, past inquiry contacts, potential distributors, equipment manufacturers, and other organizations with a high likelihood of business discussions. QR codes can guide recipients to an exhibition landing page or appointment booking page.

Using an Exhibition Landing Page

A dedicated exhibition landing page can bring together information on displayed products, customer challenges addressed, demonstration content, case studies, booth information, appointment booking, and exhibition videos.

Instead of deleting the page after the exhibition, exhibitors can add videos and product explanation footage recorded at the venue and continue using the page to attract prospects through search engines and sales emails.

Companies Available for Booth Construction and Exhibition Support

For booth construction at INTERMEASURE, capabilities beyond general decoration are important, including support for precision measuring instruments, live demonstrations, electrical power, networks, water supply and drainage, compressed air, heavy-equipment handling, monitors, and large LED displays.

When selecting a booth contractor, exhibitors should check the company’s experience with manufacturing, measuring instruments, inspection equipment, and related exhibitions, and compare past construction photos to evaluate display counter design, lighting, demonstration space, and meeting areas.

A contractor that also handles exhibition video production can plan monitor positions, lighting, camera angles, and demonstration locations in advance. Filming a two- to three-minute explanation by company representatives at the venue and distributing it on the same day or the following day can extend the exhibition’s reach to customers in Japan and overseas who could not attend.

By continuing to publish recorded videos on Internet Exhibition.tv after the exhibition, explanations delivered at the venue can be used beyond the exhibition itself for sales activities and international information distribution.

Please see the following booth construction company pages.