For Japanese seasonings targeting overseas markets, versatility across local food cultures and usability in both household and commercial kitchens are important points of differentiation.
At FOOD TAIPEI MEGA SHOWS, Shinshu Shizen Oukoku Co., Ltd. introduced around 20 products, led by its “Kokusan Yasai no Mori Sauce,” along with bagna càuda and dip sauces.
The sauce was presented as an all-purpose seasoning that can be used for yakiniku, stir-fried vegetables, hamburg steak, tofu dishes, and salad dressing. Through tasting opportunities, the company promoted the ease of use of Japanese seasonings for the Taiwan market.
The company develops, manufactures, and sells processed foods such as seasonings, dip sauces, jams, dressings, and pasta sauces, using domestic agricultural ingredients including those from Nagano Prefecture.
Challenges addressed
Target customers
FAQ
What dishes can Kokusan Yasai no Mori Sauce be used for?
What products were exhibited at the booth?
Is the product suitable for commercial use and overseas sales?
View video transcript
It’s a versatile seasoning that can be used for anything, from grilled meat and stir-fried vegetables to hamburgers, tofu dishes, and even as a salad dressing.
We’ve come to introduce this to people in Taiwan.
We’ll have samples to try, so please come and give it a go.
Additionally, our best-selling bagna cauda, made with garlic, anchovies, and olive oil,has been modified with mayonnaise and jam from Nagano Prefecture.
This is our special dipping sauce.
Including these, we’ll be exhibiting about 20 different products this time.
We look forward to seeing you.
Contact the company
Shinshu Shizen Oukoku Co., Ltd.
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