In the global fashion and handicrafts markets, there is a growing interest in unique products with artisanal handwork and social backgrounds[cite: 1]. Based in Jaipur, India, Jeet Enterprises is a specialized manufacturer of handmade products for women, having developed its handicrafts and apparel business for over 40 years[cite: 1]. Exhibiting at the 18th India Trend Fair Tokyo 2026, the company introduced numerous traditional hand-printed (block print) garments, hand-stitched jackets, and bags crafted by tribal women artisans[cite: 1].
The company’s product lineup is highly diverse, ranging from premium hand-woven and hand-stitched silk scarves and cotton products to block-printed sarongs made near Jaipur, pajama sets, and cotton page block trousers[cite: 1]. In particular, apparel products such as hand-dyed Bagru jackets, Suzani jackets, one-of-a-kind vintage jackets, embroidered quilted jackets, and traditional vests (Kotis) are meticulously crafted over time by tribal women artisans[cite: 1].
Promoting a fair-trade approach that contributes to supporting the livelihoods and household incomes of tribal women, the company presents best-selling products with strong sales records in the US market[cite: 1]. The product line, combining the rarity of handwork, high design quality, and a social narrative, offers an attractive sourcing option for Japanese select shop owners and apparel buyers looking to differentiate themselves from competitors[cite: 1].
Challenges addressed
Solutions
FAQ
What kinds of products were exhibited at the show?
What are the unique characteristics of the manufacturing process and the artisans’ background?
What are the company’s strengths and track records for the Japanese market?
View video transcript
My father has been in the handicrafts and apparel business for the last 40 years[cite: 1]. We are specialists in ladies’ handmade products[cite: 1].
It takes a lot of time to work[cite: 1]. We support tribal women to maintain their house income and make a living[cite: 1].
These are all silk scarves, hand-woven and hand-stitched[cite: 1]. These are made of cotton[cite: 1].
We also make block print sarongs[cite: 1]. This is made near Jaipur[cite: 1]. Everything is hand block[cite: 1].
Then we make this type of pajama sets, loungewear[cite: 1]. It looks like this[cite: 1].
We are very good at this type of cotton page block trousers[cite: 1]. These sell very well in America[cite: 1].
Selling a lot[cite: 1]. Then we have this type of hand block garments[cite: 1]. We make vintage jackets[cite: 1].
These are all one-of-a-kind jackets we are making[cite: 1]. Then we are also making Suzani[cite: 1].
These are Suzani jackets[cite: 1]. All of them sell very well[cite: 1]. Then we have this type of Kotis[cite: 1].
Then we also make embroidered quilted jackets[cite: 1]. We also have some new work with hand-dyed blocks, Bagru jackets[cite: 1].
These are all hand-dyed blocks[cite: 1]. Then we show you the best-selling product[cite: 1]. Selling like hotcakes[cite: 1]. Cotton jackets sell very well in America[cite: 1]. Then we also have shopping tote bags and handbags for ladies[cite: 1].
Easy and convenient[cite: 1]. All handmade clothing is one of a kind[cite: 1]. Namaste[cite: 1].
Contact the company
Jeet Enterprises
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