Black sesame almond kinako GABA+ - KOUTA SHOUTEN & CO.LTD [GOOD LIFE Fair 2026]

KOUTA SHOUTEN & CO.LTD introduced its Beniharuka dried sweet potato and its black sesame almond kinako GABA Plus at GOOD LIFE Fair 2026. Headquartered in Hitachinaka, Ibaraki Prefecture, and founded in 1948, the company processes and distributes agricultural products such as dried sweet potato, potatoes, beans and barley, and develops foods that make use of the ingredients.

At the exhibition, the company drew on its strength of having 70 years of history as a dried sweet potato maker, lining up its Beniharuka dried sweet potato in three forms: flat-cut, cubed and whole dried. It also promoted its signature black sesame almond kinako as a representative product. In addition, black sesame almond kinako GABA Plus, launched in September, was presented as a functional food and introduced as a product intended to address sleep, blood pressure and stress.

By placing the staple appeal of dried sweet potato alongside a health-oriented proposal added to its kinako products, the company is expanding a product lineup that is easy to incorporate into everyday dining tables. Within a broad range that includes dried sweet potato, kinako, potato starch, flour, beans and barley tea, it is continuing to offer products while communicating their origin and ingredient character to consumers who are conscious of health.

Contact the company

KOUTA SHOUTEN & CO.LTD

• Headquarters 1113, Hiraiso-cho, Hitachinaka-shi, Ibaraki-ken, 311-1203, Japan
• Established 1948 (founded); 1974 (incorporated)
• Employees -
• Official website https://www.k-sho.co.jp/
• Business areas Based in Hitachinaka, Ibaraki Prefecture, the company processes and distributes agricultural products including dried sweet potato, sweet potatoes, beans and barley, and manufactures and sells foods that make use of the ingredients. It develops products that contribute to food richness and health promotion.
• Main products and services Dried sweet potato, kinako, potato starch, Japanese flour, pickled-food related products, beans, barley tea and others. At the venue, it also introduced Beni Haruka dried sweet potato, black sesame almond kinako and black sesame almond kinako GABA Plus.