What is TILOG-LOGISTIX?｜International logistics exhibition bringing together warehouse automation, material handling and logistics technologies for Thailand and ASEAN

The videos shown below are randomly selected from this exhibition. To browse all videos from this exhibition, please see the “Featured Exhibitions by Year” section below.

Benefits of Exhibiting

TILOG-LOGISTIX is one of ASEAN’s major B2B logistics exhibitions, covering warehouse management, material handling, robotics and automation, packaging, pallets, cargo handling, transportation, logistics IT and e-Logistics, as well as logistics services. One of its major advantages is the opportunity to directly present solutions to manufacturers, distributors, retailers, e-commerce companies, warehouse operators and logistics companies that are considering logistics efficiency improvements and supply chain optimization.

Companies in the logistics sector face many specific challenges, including labor shortages, reduction of manual warehouse work, picking efficiency, inventory accuracy, transportation and delivery costs, traceability and decarbonization. Therefore, proposing forklifts, conveyors, AGVs and AMRs, automated warehouses, sorting equipment, packaging machinery, WMS and logistics DX solutions by clearly explaining “which process can be improved and how” can make it easier to generate concrete business discussions.

TILOG-LOGISTIX also provides an opportunity for Japanese companies seeking distributors and business partners not only in Thailand but throughout ASEAN to introduce their technologies and services. In addition to live demonstrations of large equipment, exhibition videos showing entire factories and distribution centers in operation can communicate product value that cannot be reproduced inside the booth.

Key Points for Exhibition Preparation

When exhibiting at TILOG-LOGISTIX, it is important not merely to list product specifications, but to clearly identify which stage of the logistics process the product improves, such as receiving, storage, picking, conveying, packaging, shipping or transportation. Exhibits that allow visitors to connect the solution directly with their own logistics operations are more likely to lead to business discussions.

• Clearly identify the target logistics processes and industries
• Visualize workflows before and after implementation
• Organize improvement effects such as labor reduction, throughput and processing time
• Prepare live equipment demonstrations and hands-on experiences
• Prepare explanatory materials and signage with English and Thai audiences in mind
• Be ready to explain sales, implementation and maintenance structures within ASEAN

Automated warehouses, AGVs and AMRs, conveyors, sorting systems and WMS in particular may be difficult to understand if only a single piece of equipment or software screen is shown. By using exhibition videos to show the overall warehouse logistics flow and actual implementation sites together with live equipment and demo screens, exhibitors can deepen visitor understanding.

When displaying large logistics equipment, it is also necessary to confirm loading entrances, floor load capacity, electricity, communications, equipment operating ranges and safety barriers. Consulting an exhibition booth contractor with experience in overseas exhibitions and industrial or logistics equipment at an early stage makes it easier to integrate equipment placement and visitor flow into a single design.

Estimated Exhibition Costs

The cost of exhibiting at TILOG-LOGISTIX should be considered not only in terms of booth fees, but also booth construction, international transportation, customs clearance, electrical and communication work, monitors and LED, exhibition video production, staffing, travel and accommodation. As a broad guideline, even an exhibit focused on smaller products may require a total budget starting from the low millions of yen, while large logistics equipment or multiple booths may result in costs ranging from several million yen to more than JPY 10 million.

At overseas exhibitions, total costs vary significantly depending on the size and weight of the exhibits, international transportation methods and local construction requirements. The following figures are broad general estimates. Actual booth fees and charges for corner booths, electricity, communications, compressed air and loading and unloading should always be confirmed with the TILOG-LOGISTIX organizer under the latest conditions.

Booth Fee

Relatively compact products and services such as logistics IT, sensors and packaging materials can be exhibited in a single booth. However, when demonstrating AGVs and AMRs, forklifts, conveyors, racks or automated warehouse-related equipment, additional space is required not only for the equipment itself but also for safety distances and visitor viewing areas. In such cases, two or more booths may be easier to design.

With four or more booths, exhibitors can recreate logistics processes using multiple connected systems and divide the space into live demonstration, mini-seminar and business meeting areas. Since pricing conditions may differ for corner booths and locations with more open sides, exact fees should be confirmed with the organizer.

Decoration and Booth Construction Costs

A simple booth using a standard system booth can keep costs relatively low, but live logistics equipment displays require flooring, electricity, communications, wiring and safety measures suited to the size and weight of the equipment. Costs may start at around JPY 500,000, while custom construction, large signage and multiple live equipment displays may cost from JPY 1 million to JPY 5 million or more.

Large monitors and LED displays are also effective for showing exhibition videos of equipment operating in actual warehouses and distribution centers. Videos can present implementation examples on a scale that is difficult to reproduce inside the booth, such as entire automated warehouses, fleets of AGVs and AMRs, or complete sorting lines.

Exhibition video production costs vary depending on whether existing footage is edited or new footage is filmed at the exhibition or at an operating facility. As a general guideline, several tens of thousands to several hundred thousand yen or more may be required, and it is efficient to plan video production together with monitor and LED installation.

Staffing Costs

At TILOG-LOGISTIX, it is important to have not only sales representatives but also technical personnel capable of explaining equipment specifications and system integration. Even a single booth may generally require around two to four people, while multiple live demonstrations or simultaneous business discussions require additional staff.

For international exhibition participation, English-speaking business personnel should be assigned, and Thai interpreters or local staff may also be considered when necessary. If basic product information and implementation benefits can be presented through exhibition videos with English subtitles, information can continue to be delivered while staff members are handling other meetings.

Transportation and Logistics Costs

At TILOG-LOGISTIX, even logistics-related exhibitors need to carefully plan international transportation and venue delivery of their own exhibit equipment. Small devices and samples can be handled relatively economically, but forklifts, conveyors, racks, AGVs and AMRs, and large packaging equipment may generate transportation and heavy-equipment handling costs ranging from several hundred thousand to several million yen or more.

When exhibiting from Japan, companies should confirm sea or air freight, customs clearance, temporary importation, re-export procedures, cargo insurance and local delivery. For large equipment, loading entrances, permitted delivery times, forklift or crane arrangements and floor load capacity should also be checked in advance, and logistics providers and booth contractors should coordinate as early as possible.

Booth Examples by Size

1-Booth Exhibit

A single booth is suitable for WMS and logistics IT, IoT devices, sensors, labeling and identification technologies, packaging materials, compact transport equipment and logistics services. It is also a practical scale for companies exhibiting in Thailand or ASEAN for the first time and wishing to assess the response of local companies and potential sales partners.

In limited space, wall panels can display clearly defined issues such as “reduce warehouse labor,” “improve inventory accuracy” and “shorten picking time,” while demo terminals and compact products are placed toward the aisle. By playing exhibition videos showing actual implementation sites on a monitor, companies can communicate technology and implementation benefits without bringing large equipment to the venue.

In a single booth, it is important to avoid blocking the entrance with reception desks or display fixtures. Consulting a contractor experienced in compact industrial exhibition booths and reviewing actual booth photographs can help determine the best positions for products, monitors and explanatory staff.

2-Booth Exhibit

Two booths make it easier to combine live demonstrations with business meeting space. AGVs and AMRs, compact conveyors, packaging equipment and picking systems can be operated on site, followed by consultations about implementation requirements and integration with existing equipment.

Large monitors can show the overall operation of a distribution center, while only the most distinctive process is demonstrated inside the booth. By linking exhibition videos with live demonstrations, exhibitors can present not only an individual product but also the logistics flow after implementation.

Consulting an exhibition booth contractor capable of designing equipment operating areas, power, networks, safety barriers and visitor circulation makes the booth easier to operate. Reviewing construction examples from previous logistics and industrial machinery exhibitions can also provide useful references for balancing demonstration areas and meeting space.

4 Booths or More

With four or more booths, exhibitors can combine AGVs and AMRs, conveyors, racks, robots, picking systems, packaging systems and logistics IT to create a booth where visitors can experience an entire logistics process. An island booth can welcome visitors from multiple directions, while large overhead signage can improve brand visibility from a distance.

Large LED screens can show footage of entire warehouses and implementation cases, while live equipment areas demonstrate automated transport and sorting and separate areas explain WMS and control systems. This enables hardware and software to be presented as one integrated solution. English videos and clear diagrams also make explanations easier for visitors from across ASEAN.

Large-scale booths require integrated management not only of booth construction but also heavy-equipment handling, power, networks, video, audio, safety and demonstration operations. It is important to consult companies with experience in displaying large logistics equipment and review actual construction photos and operational examples during planning.

Key Points for a Successful Exhibition Booth

Visitor Flow Design

At TILOG-LOGISTIX, moving demonstrations such as AGVs, AMRs and conveying systems attract visitors effectively, but crowds can also make it difficult to see the equipment or may obstruct aisles. Therefore, it is important to design the booth in stages such as “watch from the aisle,” “inspect the equipment closely,” “receive an explanation” and “move into a business discussion.”

For large equipment, safety barriers and operating zones must be secured while positioning equipment so that visitors can easily see the main movements. After the demonstration, visitors can be guided not to machining samples but to materials showing logistics throughput and implementation effects, leading naturally into a business discussion.

Visibility

At logistics exhibitions, equipment and systems with similar appearances are often displayed side by side, making differences difficult to understand from company or product names alone. It is therefore important to display the problems being solved in positions visible from a distance, using messages such as “warehouse labor reduction,” “automated transport,” “picking efficiency,” “logistics DX” and “transportation cost reduction.”

• Company and brand names visible from a distance
• Large messages that briefly identify the logistics problem being solved
• Lighting that makes equipment movement easy to see
• Large monitors and LED displays showing implementation sites
• A unified booth design based on the brand identity

Rather than displaying detailed specification tables on LED screens, it is more effective to show content whose value can be understood within a few seconds, such as AGVs moving through a warehouse, automated storage systems handling goods or sorting lines in operation.

Demonstration and Hands-on Design

At TILOG-LOGISTIX, demonstrations of logistics equipment in actual operation can be a powerful visitor attraction. Demonstrating autonomous AGV and AMR movement, conveyor transportation, robotic picking, packaging and labeling allows visitors to understand processing speed and operability more concretely.

However, simply operating machinery does not fully communicate implementation benefits. It is important to explain points such as “how many people performed the task previously,” “what processing capacity can be achieved” and “how the system integrates with existing equipment,” showing the difference before and after implementation.

For large automated warehouses and entire logistics centers that cannot be brought to the venue, models, digital twins, simulations and exhibition videos can be combined to supplement the implementation image.

Using Exhibition Videos

Exhibition videos are particularly effective for logistics equipment and systems whose true value is difficult to communicate through a single product alone. By summarizing the process from receiving and storage to conveying, picking, packing and shipping in a two- to three-minute video, visitors can understand the role of the entire system in a short period of time.

Showing footage of operating logistics centers on large monitors or LED displays attracts the attention of visitors walking through the aisle and encourages them to stop. Even when large equipment cannot be brought to the exhibition, footage from actual implementation sites can communicate equipment scale and processing capacity concretely.

Videos also continue explaining products while staff members are engaged in other discussions, allowing communication to continue during unmanned or busy periods. Even services such as logistics IT and WMS, whose functions are difficult to understand from appearance alone, can be explained more effectively by combining screen operations with footage of actual logistics operations.

At an international exhibition such as TILOG-LOGISTIX, English-language videos are also important. English subtitles or narration allow exhibitors to provide consistent product explanations not only to Thai visitors but also to attendees from across ASEAN and other countries. Thai subtitles can also be added when necessary to improve understanding among local personnel.

Our exhibition video service records product and service explanations by company representatives at the exhibition venue, edits them into approximately two- to three-minute videos and distributes them on the same day or the following day. This enables product information to continue reaching buyers and logistics professionals worldwide who could not attend the exhibition, regardless of time, location or national borders.

The resulting videos can also be reused on corporate websites, YouTube, LinkedIn, sales emails, online meetings and materials for distributors. Rather than allowing a product explanation to end after being delivered once at the exhibition, companies can retain it as content that sales teams and overseas distributors can continue to use.

Ending information distribution when the exhibition closes is a missed opportunity. By distributing exhibition videos through “Internet Exhibition.tv,” which we operate, information can continue reaching buyers and logistics professionals in Japan, Thailand, ASEAN and other regions even after the exhibition has ended.

Consulting an exhibition booth contractor that can also handle video production makes it possible to plan equipment positions that are easy to film, monitor placement, large LED displays, lighting and demonstration areas together. Rather than planning booth construction and video separately, it is important to design them as an integrated exhibition marketing strategy covering both visitor acquisition during the event and communication after the exhibition.

Visitor Acquisition Strategies for Better Exhibition Results

Email Marketing

Send exhibition information in advance to existing customers, prospective customers in Thailand and ASEAN, potential distributors, logistics providers and logistics managers at manufacturing companies. Rather than simply announcing participation, provide specific reasons to visit the booth, such as “live AGV driving demonstration” or “automated warehouse implementation case presentation.”

Set appointments in advance with important prospects and secure time for live demonstrations or individual explanations. If exhibition videos are shared beforehand, visitors can arrive with a basic understanding of the solution, making it easier to move directly into discussions about implementation scale, integration with existing equipment and costs.

Using Social Media

For B2B marketing in logistics and manufacturing, LinkedIn can be used to continuously communicate exhibition participation, implementation examples, new products and demonstration content. On X and Instagram, short videos showing moving equipment such as AGVs, AMRs, robotic picking and automated warehouses can communicate the technology more effectively than static images.

Publishing exhibition videos on the same day or the following day allows companies that could not attend in person to see the exhibition content. The same footage can continue to be shared by sales representatives and overseas distributors after the event, helping connect exhibition visitor acquisition with ongoing sales channel development in ASEAN.

Invitations and Direct Mail

For important customers and potential distributors, personalized digital direct mail and invitations can be effective in addition to email. Clearly describe the products being exhibited, live demonstrations and relevant logistics challenges, and direct recipients to business meeting reservations or the exhibition landing page.

Using QR codes to link to product videos allows recipients to review the technology before attending. English should be the basic language for overseas communication, and Thai-language materials can also be prepared when needed to support approaches to local companies.

Using an Exhibition Landing Page

A dedicated exhibition landing page should include exhibited products, target logistics processes, implementation examples, live demonstration information, booth details and a business meeting reservation form. When multiple products are displayed, organizing them by logistics stage such as storage, transport, picking, packaging and logistics IT makes it easier for visitors to find relevant information.

Adding a two- to three-minute exhibition video showing equipment operating in actual warehouses and distribution centers helps visitors understand the solution before attending. The landing page should remain online after the exhibition, with videos and materials recorded at the venue added to support post-show inquiries and business development.

Companies That Can Provide Booth Construction and Exhibition Operations Support

At logistics and intralogistics exhibitions such as TILOG-LOGISTIX, booth construction requires expertise not only in general exhibition design but also in live displays of AGVs, AMRs, conveyors, robots, racks and packaging equipment. Planning must consider heavy-equipment delivery, electricity, networks, safety, live demonstrations and visitor circulation.

Logistics equipment often cannot be demonstrated at its full implementation scale within a booth, making exhibition videos, monitor operation and large LED presentations particularly important. Consulting a company capable of handling booth construction, exhibition videos, monitors and LED, international support and on-site exhibition operations can reduce the burden of coordinating multiple suppliers separately.

In addition, recording product explanations given by representatives at the exhibition and distributing two- to three-minute videos on the same day or the following day through “Internet Exhibition.tv” enables products and technologies to continue reaching logistics and manufacturing professionals in Japan, Thailand, ASEAN and around the world. Rather than allowing exhibition activity to end with the event itself, video should be retained as an asset that can support international sales and distributor development.

When selecting a booth construction company, review photographs of its logistics and industrial machinery exhibition projects, experience handling large equipment, live demonstration booths involving AGVs and robots, monitor and LED installation, exhibition video production and overseas exhibition operations support. This makes it easier to select a company suited to the specific exhibition content.

Please see the exhibition booth construction company page below.