What is India Trend Fair Tokyo? | Japan's Premier B2B Trade Fair Connecting Indian Lifestyle Products with the Japanese Market

The videos shown below are randomly selected from this exhibition. To browse all videos from this exhibition, please see the “Featured Exhibitions by Year” section below.

Estimated Exhibition Costs

Booth Space Fees

Booth fees vary depending on booth size, exhibition zone, participation package, application timing, and organizer conditions. Exhibitors should always confirm the latest official exhibitor manual for accurate pricing.

Since India Trend Fair Tokyo focuses on business discussions rather than large product demonstrations, many exhibitors successfully participate with compact booths designed for product displays and buyer meetings.

Booth Construction Costs

Booth construction costs differ depending on whether exhibitors choose a standard shell scheme or a custom-designed booth.

• Standard shell scheme: approximately JPY 300,000–800,000
• Custom-designed booth: approximately JPY 800,000–2,500,000
• Large premium booths with custom displays may exceed JPY 3,000,000.

Staffing Costs

Exhibitors generally prepare sales representatives, product specialists, interpreters, reception staff, and management personnel. Because many business negotiations are conducted in English and Japanese, bilingual staff or professional interpreters are highly recommended.

Transportation and Logistics

Products are typically shipped internationally from India before the exhibition. Exhibitors should plan customs clearance, international freight, insurance, domestic transportation, temporary storage, and return shipping after the event.

Booth Examples by Size

Single Booth

Suitable for companies introducing a focused product category or a new brand. Product shelves, sample displays, catalogs, and a meeting table are generally sufficient for effective business discussions.

Two Booths

Allows exhibitors to separate product displays from business meeting areas. Multiple product categories can be presented while maintaining comfortable meeting space for buyers.

Four Booths

Recommended for manufacturers presenting extensive product collections, conducting live demonstrations, displaying complete lifestyle concepts, or accommodating multiple meeting tables simultaneously.

Keys to a Successful Booth

Clear Product Presentation

Visitors should immediately understand the product category, manufacturing strengths, and business opportunities when approaching the booth.

High-Quality Product Displays

Lighting, display furniture, material samples, and coordinated product arrangements significantly improve buyers’ impressions.

Comfortable Meeting Space

Business negotiations often require detailed discussions regarding pricing, OEM production, logistics, certifications, and delivery schedules. A dedicated meeting area encourages productive conversations.

Visual Communication

Large photographs, videos, production process images, factory introductions, and sustainability messages effectively communicate company strengths.

Visitor Attraction Before and After the Exhibition

Email Marketing

Invite existing customers, prospective buyers, distributors, and previous business contacts before the exhibition. Booth number, featured products, appointment scheduling, and new product announcements should be clearly communicated.

Social Media Promotion

LinkedIn, Instagram, Facebook, YouTube, and other social media platforms are effective channels for introducing products, production stories, sustainability initiatives, and exhibition participation.

Dedicated Landing Page

A dedicated exhibition webpage containing product information, catalogs, appointment forms, company videos, and inquiry forms helps convert visitors into business opportunities before and after the exhibition.

Post-Exhibition Follow-up

Prompt follow-up is essential after collecting business cards and inquiries. Personalized emails, online meetings, quotations, sample shipments, and product presentations help convert exhibition leads into long-term customers.

Utilizing Exhibition Videos

Attract Visitors to the Booth

Exhibition videos effectively communicate product quality, craftsmanship, manufacturing capabilities, and brand identity to visitors walking through the venue.

Present Manufacturing Capabilities

Factory tours, artisan craftsmanship, production processes, sustainability initiatives, and quality control procedures help buyers better understand suppliers.

Support Sales Activities After the Exhibition

Videos produced for the exhibition can continue supporting sales through websites, online meetings, email marketing, social media, and Internet Exhibition.tv after the event.

Strengthen Brand Recognition

Professional videos improve corporate credibility and help international buyers remember the company long after the exhibition has ended.

Companies That Can Support Booth Construction

A successful exhibition requires not only attractive products but also an effective booth layout, visual presentation, buyer flow, multilingual communication, and promotional videos.

Professional exhibition contractors can support booth design, construction, graphics production, lighting, furniture, display planning, and audiovisual equipment. Companies specializing in exhibition video production can also help create promotional content for booth displays, websites, social media, online exhibitions, and Internet Exhibition.tv.

Frequently Asked Questions

What type of exhibition is India Trend Fair Tokyo?

It is a B2B trade fair specializing in Indian lifestyle products, connecting Indian manufacturers with Japanese buyers and import professionals.

Who should exhibit?

Manufacturers, exporters, OEM suppliers, lifestyle brands, handicraft producers, textile companies, furniture manufacturers, leather goods suppliers, jewelry companies, and sustainable product manufacturers.

What products are exhibited?

Fashion, apparel, textiles, home furnishings, furniture, handicrafts, leather goods, jewelry, gifts, home décor, lifestyle products, and sustainable materials.

Why is exhibiting beneficial?

The exhibition provides direct access to qualified Japanese buyers, supports long-term business partnerships, enables face-to-face product evaluation, and expands brand recognition within the Japanese market.

Are exhibition videos useful?

Yes. Exhibition videos effectively introduce products, manufacturing capabilities, craftsmanship, sustainability initiatives, and company strengths while also supporting marketing activities long after the exhibition has concluded.