What is DX General EXPO Summer Tokyo? | A Comprehensive DX Exhibition Supporting Operational Efficiency, Workstyle Reform and Business Foundation Enhancement

What is DX General EXPO Summer Tokyo?

A Comprehensive Exhibition for Comparing Solutions Related to Corporate DX Promotion

DX General EXPO Summer Tokyo is a B2B exhibition that brings together DX solutions designed to support operational efficiency, workstyle reform and business foundation enhancement. It is held as a place where companies can compare digital services related to a wide range of corporate departments, including information systems, sales, marketing, human resources, general affairs, accounting, legal affairs and corporate planning.

An Exhibition Suitable for Business Discussions with Companies Considering Implementation

DX-related services are difficult fields in which to communicate functions and implementation value through documents alone. At the exhibition, exhibitors can directly explain actual screen demonstrations, implementation case studies, changes in business workflows, cost estimates and support systems to visitors. A key feature of the event is that companies can communicate the strengths of their services in the context of concrete problem-solving.

Event Overview

Event Scale and Features

A Structure That Allows Visitors to Compare DX-Related Services Across Multiple Fields

DX General EXPO Summer Tokyo is a comprehensive exhibition themed around company-wide digitalization, business process reform and business foundation enhancement, rather than a show limited to a single business function. It is characterized by its coverage of issues that span multiple departments, including human resources, general affairs, accounting, legal affairs, sales, marketing, information systems and corporate planning.

Visitor Numbers and Exhibitor Numbers

The latest figures for visitor numbers and exhibitor numbers specifically for DX General EXPO Summer Tokyo are not clearly disclosed on the official website. The exhibition is listed as using Makuhari Messe International Exhibition Hall, Halls 4 to 7, and is held as a large-scale B2B exhibition that includes multiple related exhibitions and specialized areas.

Main Exhibition Areas

Business Process Reform and Back-Office DX

This area covers solutions that support corporate operational efficiency, including workflow systems, RPA, AI OCR, document management, electronic contracts, expense settlement, accounting, billing management, attendance management and HR labor management. It is a field where companies seeking to review paper-based, Excel-based or email-centered operations can compare multiple services efficiently.

Information Security and Information Systems DX

As cloud use, remote work and generative AI adoption expand, interest is growing in information security, identity management, endpoint management, zero trust, IT asset management, inquiry management and help desk efficiency. This area is also important as a place to propose operational improvements and security enhancement measures for information systems departments.

Sales and Marketing DX

CRM, SFA, MA, sales support tools, online meeting tools, chatbots, digital marketing, advertising operation support, data analysis and customer management are also important exhibition categories related to revenue growth and customer engagement. Business discussions can be expected with companies considering sales activity visualization and marketing automation.

Legal, Accounting and Human Resources DX

Business reform in specialized departments, such as legal DX, accounting and finance DX, and human resources and labor DX, is also an important area of focus. Solutions are needed for department-specific implementation issues, including contract management, electronic contracts, legal inquiry management, accounting systems, invoice processing, payroll, recruitment management and talent management.

AI and Generative AI Utilization

The use of generative AI for operational efficiency, inquiry response, internal knowledge utilization, sales material creation, document summarization, data analysis, chatbots and business automation is a particularly high-interest theme in the DX field. Rather than simply introducing AI, exhibitors need to show concretely how it can be incorporated into existing business operations.

Visitor Trends

Executives and DX Promotion Teams

Executives and DX promotion teams considering company-wide DX policies, business process reform, system investment, cost reduction and productivity improvement are among the target visitors. For visitors with issues that span multiple departments, it is effective to show implementation benefits, return on investment and phased implementation methods.

Information Systems Departments

For information systems departments responsible for cloud management, security measures, internal inquiry response, account management, IT asset management and system integration, reducing operational workload and strengthening security are major areas of interest. Exhibitors are expected to show not only technical specifications, but also ease of use in day-to-day operations.

Administrative Departments

Administrative departments such as human resources, general affairs, accounting and legal affairs may visit with the aim of improving paper documents, approval flows, contract management, invoice processing, attendance management and recruitment management. For administrative departments, it is important to explain clearly how workflows will change after implementation and how the burden on staff will be reduced.

Sales and Marketing Departments

Visitors may also include staff seeking sales efficiency, customer management, lead generation, opportunity management, data utilization and advertising or promotional support. In sales and marketing areas, explanations using demonstration screens, use cases and performance indicators are more likely to lead to business discussions.

Market Background and Key Trends

1. Business Implementation of Generative AI

Generative AI is moving from a topical technology to a stage where companies are asking how it can be used for actual operational efficiency. Proposals that apply generative AI to concrete business scenes, such as internal inquiry response, sales material creation, knowledge search, meeting minutes creation, document summarization and inquiry automation, are increasingly required.

2. From Department-Specific DX to Company-Wide Optimization

SaaS and business systems that have been introduced department by department can create challenges in data integration, permission management, security and operational rule development. Going forward, companies will place more importance not only on introducing individual tools, but also on integration with existing systems and the design of company-wide business processes.

3. Importance of Security and Governance

As the use of cloud services and AI tools expands, measures against information leakage, access permission management, log management, shadow IT countermeasures and AI usage rules become increasingly important. Proposals that balance DX promotion with security enhancement are themes of strong interest for many companies.

4. Business Automation as a Response to Labor Shortages

As labor shortages continue, companies are increasingly introducing tools to automate simple and routine tasks so limited staff can focus on higher-value work. RPA, workflow systems, AI OCR, inquiry automation and back-office efficiency solutions are areas where concrete implementation benefits can be shown relatively clearly.

5. Support for Post-Implementation Adoption

DX tools do not produce results simply by being introduced. Education, operational design, customer success, support systems and utilization reports are important for ensuring that tools are actually used within an organization. At the exhibition, it is effective to clearly explain not only product functions, but also the support provided after implementation.

Companies Suitable for Exhibiting

Main Exhibitor Categories

• Generative AI and AI utilization services
• SaaS and cloud services
• RPA, AI OCR and business automation tools
• Workflow, electronic application and approval management systems
• ERP, core systems and data integration solutions
• CRM, SFA, MA and sales support tools
• Accounting, finance, billing management and accounting systems
• HR labor, recruitment and talent management systems
• Electronic contract, contract management and legal support services
• Information security, identity management and IT asset management services
• Digital marketing, advertising and promotional support services
• DX consulting, implementation support and operational support services

Benefits of Exhibiting

Direct Business Discussions with Visitors Considering Implementation

DX General EXPO Summer Tokyo is an exhibition that attracts visitors looking for products and services to solve corporate business issues. One major benefit is that exhibitors can hear directly about challenges that are difficult to understand through online advertising or document requests alone.

Communicating Service Value Through Demonstrations

For DX services, it can be difficult to differentiate through feature lists alone. By showing actual screens, operation flows, post-implementation workflows, data integration and reporting screens, exhibitors can help visitors imagine how the service would be used in their own companies.

Approaching Multiple Departments

DX is related not only to information systems departments, but also to human resources, general affairs, accounting, legal affairs, sales, marketing and corporate planning. Because exhibitors can meet multiple decision makers and user departments, the exhibition makes it easier to expand the entry points for business discussions.

Showing Strengths in a Competitive Comparison Environment

Visitors compare multiple products and services, and try to confirm differences in price, functions, implementation track record, support systems, ease of use, security and integration within a short time. By clearly organizing their own strengths, exhibitors can leave a stronger impression even in a comparison-heavy exhibition environment.

Important Preparation Points for Exhibitors

Separate Messaging by Visitor Issue

Even for the same DX service, executives, information systems departments, administrative departments and sales departments have different interests. At the booth, it is important to organize messaging according to visitor issues, such as cost reduction, reduction of work time, security enhancement, revenue growth and elimination of dependence on specific individuals.

Prepare Implementation Cases and Performance Indicators

For DX-related services, visitors place importance on what types of companies have introduced the service and how much their operations improved. Persuasiveness increases when exhibitors can show the industry of implementing companies, user departments, pre-implementation issues, post-implementation changes, time saved and cost reduction effects.

Prepare a Demonstration Environment

At an exhibition, service value must be communicated in a short time. Preparing a demonstration environment that smoothly shows the main operations from login onward, answers to expected questions and industry-specific demonstration scenarios for visitors can improve the quality of business discussions.

Clarify Pricing, Implementation Period and Support System

Visitors check not only product functions, but also cost levels, implementation periods, initial setup, integration with existing systems, support systems and security measures. It is important to prepare detailed materials that can be handed out at the booth.

Booth Design Approach

Signage That Makes the Service Immediately Understandable

DX-related services can easily become abstract in how they are described, so the front of the booth needs to clearly show what the service improves. Expressions that help visitors recognize the issue as their own, such as “automate accounting operations,” “use AI for inquiry response,” and “visualize sales management,” are effective.

Layout That Makes Screen Demonstrations Easy to View

For SaaS and cloud service exhibitions, demonstrations using monitors or touch panels are important. Exhibitors need to design a layout where screens can be seen from the aisle, monitor sizes allow multiple people to view them at once, and staff can operate demonstrations smoothly.

Securing Business Discussion Space

DX services often require individual consultation on implementation conditions and integration with existing systems. Preparing not only a simple explanation area, but also tables where detailed discussions and interviews can take place, can improve the quality of leads.

Ways to Stop Visitors Who Are Comparing Options

Visitors walk through many booths in a short time, so booths need to combine catchphrases, case study panels, videos, demonstration screens, novelty items and mini seminars to encourage visitors to stop. Messages focused on problem-solving are especially likely to reach visitors with relevant interests.

Using Exhibition Videos

Helping Visitors Understand Services in a Short Time

DX services can be difficult to communicate through words alone. By using exhibition videos, exhibitors can explain problems, changes before and after implementation, screen operations, usage scenes and implementation effects in a short time. This makes it easier for visitors walking past the booth to understand the service visually.

Standardizing Explanation Quality Inside the Booth

During busy periods, staff may not be able to explain sufficiently to every visitor. By playing videos on monitors, exhibitors can continue communicating the service overview and strengths at a consistent quality even while staff are engaged in other business discussions.

Using Videos for Post-Event Sales Activities

Videos produced for the exhibition can be used not only during the event, but also after the event for email follow-up, sales materials, webinars, landing pages, social media, online exhibition pages and Internet Exhibition.tv. This makes it possible to use the exhibition for continuous lead nurturing rather than treating it as a one-time event.

Visitor Acquisition Before and After the Event

Pre-Event Email Announcements

Exhibitors should send exhibition announcements to existing customers, prospects, past document requesters, seminar participants and inactive leads. Including booth number, exhibition content, demonstration details, consultation themes and appointment methods can increase the likelihood of business discussions during the event.

Announcements Through Social Media, Advertising and Owned Media

Before the exhibition, exhibitors should share information about their participation and demonstration content through LinkedIn, X, Facebook, YouTube, email newsletters and owned media. For DX services, it is effective to publish content focused not only on functions, but also on implementation challenges and improvement case studies.

Dedicated Exhibition Landing Page

By preparing a dedicated exhibition landing page that brings together exhibition content, demonstration bookings, document downloads, videos, case studies and inquiry forms, exhibitors can integrate pre-event information provision and post-event follow-up. Directing visitors from advertising and email to the page also enables continued contact with prospects who could not be reached at the venue.

Post-Event Follow-Up System

It is important to classify business cards and leads acquired at the exhibition by level of interest and theme, and follow up quickly. Combining email, phone calls, online meetings and seminar invitations according to each visitor’s situation, such as demonstration request, document request, price confirmation or undecided implementation timing, can be effective.

FAQ

What type of exhibition is DX General EXPO Summer Tokyo?

It is a B2B exhibition that brings together DX solutions supporting operational efficiency, workstyle reform and business foundation enhancement. It covers services for a wide range of departments, including information systems, sales, marketing, human resources, general affairs, accounting and legal affairs.

What types of companies are suitable for exhibiting?

The exhibition is suitable for companies providing SaaS, cloud services, generative AI, RPA, AI OCR, CRM, SFA, MA, electronic contracts, legal support, accounting and HR systems, information security and DX consulting.

What type of messaging resonates with visitors?

Rather than explaining functions only, it is effective to show concrete problem-solving benefits such as reduction of work time, cost reduction, security enhancement, elimination of dependence on specific individuals, revenue growth and post-implementation adoption.

What should exhibitors prepare for their booth?

It is important to prepare a demonstration environment, implementation case studies, pricing materials, comparison tables, FAQs, security materials, business discussion space, videos and a lead management system. For DX services in particular, explanations that help visitors imagine use within their own company are required.

Are exhibition videos necessary?

Videos are effective because DX services can easily become abstract. They can communicate issues, operation screens, changes before and after implementation, usage scenes and implementation effects in a short time, and can be used both for booth visitor acquisition and post-event follow-up.