What is CEI World Expo?｜An International BtoB Exhibition in India for Home Appliances, Consumer Electronics and Electronic Components

The videos shown below are randomly selected from this exhibition. To browse all videos from this exhibition, please see the “Featured Exhibitions by Year” section below.

Benefits of Exhibiting

CEI World Expo enables companies that want to sell or supply home appliances, electronic devices and electronic components in the Indian market to build direct connections with local importers, distributors, retailers, OEM manufacturers and other business partners.

Depending on the company’s business model, potential opportunities include product exports, development of distributors, OEM and ODM orders, and the development of new customers for electronic components.

Key Preparation Points for Exhibitors

Prepare information for the Indian market, including product specifications, pricing, minimum order quantities, delivery times, warranties and after-sales service.

It is also important to check voltage and power specifications, local safety standards, certifications and import requirements in advance.

Business materials should be prepared in English, including product catalogs, specifications, price lists and case studies.

Estimated Exhibition Costs

Booth Space Fees

Booth fees vary depending on the exhibition area, booth format and equipment provided by the organizer.

Check the local exhibition regulations and booth fees and prepare a budget that also includes booth construction and product transportation costs.

Decoration and Booth Construction Costs

As a general reference, approximately ¥300,000–¥800,000 may be considered for one booth, ¥700,000–¥1,500,000 for two booths, and ¥1,500,000 or more for four booths or more.

These figures are rough estimates based on exhibition construction costs in Japan and do not represent actual market prices in India. Quotations from local booth contractors are required.

Personnel Costs

In addition to sales staff, assign personnel who can answer questions about product specifications and technical matters. Business discussions should generally be handled in English, with local staff or interpreters considered when necessary.

Transportation and Logistics Costs

When exhibiting from Japan or another overseas location, costs may include international transportation, customs clearance, temporary importation of exhibits, local delivery, insurance and return shipping.

For large home appliances and precision electronic equipment, damage prevention during transportation and installation requirements should also be considered.

Please confirm exact fees with the exhibition organizer.

Booth Examples by Size

One-Booth Stand

A one-booth stand is suitable for focusing on small home appliances, electronic components, smart devices and a limited number of products. Product features and applications should be displayed clearly in English.

Two-Booth Stand

A two-booth stand allows multiple home appliances to be displayed while separating live demonstrations from business meeting areas. The product lineup should be arranged so that distributors can compare products easily.

Four Booths or More

This size is suitable for exhibiting major appliances or a broad product lineup. Separate zones can be created for different product categories, demonstrations and business meetings.

When selecting a booth contractor, check its experience with international exhibitions, ability to handle local electrical systems and product installation, and its construction photos and portfolio.

Key Points for a Successful Exhibition Booth

Visitor Flow Design

Arrange the display and meeting areas so that visitors who want to check products quickly and buyers who want to discuss specific transaction terms can both use the booth easily.

Visibility

Make product categories, major functions and sales advantages of home appliances and electronic devices understandable from the aisle.

Demonstration and Experience Design

For home appliances, demonstrations that allow visitors to check actual operation, usability and functions are important. For electronic components, showing examples of how components are incorporated into final products and explaining their applications helps visitors understand their value.

Using Video at the Exhibition

Playing a two- to three-minute product introduction video on monitors or LED displays inside the booth allows exhibitors to explain product functions, usage scenarios and manufacturing processes efficiently.

Video is particularly effective for showing content that is difficult to communicate through physical exhibits alone, such as the operation of major home appliances, integration between smart-home devices and examples of electronic components incorporated into final products.

Because the exhibition targets international visitors including buyers from India, English subtitles should be used as the basic standard, with additional local-language support considered when necessary.

Another option is to film company representatives or product specialists explaining products at the exhibition and edit and distribute the footage as a two- to three-minute video on the same day or the following day.

Completed videos can be reused on the company’s website, YouTube, social media, sales emails, product pages and materials for distributors.

By continuing to publish the videos on WorldTradeShow.tv（インターネット展示会.tv）, product information can also reach buyers and corporate professionals in Japan and overseas who were unable to attend the exhibition.

Recording product explanations at the exhibition as video creates a long-term sales and marketing asset that can continue to be used after the event ends.

If a booth contractor can provide both booth construction and video production, display stands, lighting, monitors, LED displays, demonstration areas and camera positions can be planned together from the design stage.

Visitor Acquisition Measures for Better Exhibition Results

Email Marketing

Send exhibition invitations to Indian importers, distributors, existing customers and prospects, introducing the products to be exhibited and the transaction terms available for discussion.

Using Social Media

Use LinkedIn, YouTube and other platforms to promote the products, live demonstrations and product videos before the exhibition.

Invitations and Direct Mail

For importers and distributors that are priority targets, send individual invitations together with product catalogs and transaction conditions and encourage them to schedule business meetings in advance.

Using a Dedicated Exhibition Landing Page

Prepare an English-language Landing Page dedicated to the exhibition and include exhibited products, booth number, product videos, catalogs and a business meeting reservation form.

The page can continue to serve as an inquiry contact point after the exhibition ends.

Companies Available for Booth Construction and Event Operation Consultation

When exhibiting at CEI World Expo, it is efficient to select a contractor that can handle booth construction in India as well as the delivery and installation of home appliances, power supplies, exhibition fixtures, monitors, LED displays and arrangements for local staff.

Product demonstrations and explanations by staff can also be filmed at the venue and edited into two- to three-minute videos on the same day or the following day for use in communications during the exhibition.

By continuing to publish completed videos not only on the company’s website and social media but also on WorldTradeShow.tv（インターネット展示会.tv）, product information can continue to reach buyers and corporate professionals in Japan and overseas even after the exhibition has ended.

Please see the booth construction company pages below.