As pet-related lifestyle products continue to diversify, snacks that can be shared by people and dogs are attracting attention as giftable, experience-oriented products.
At Lifestyle Week Tokyo Summer, Daikeiseika Co., Ltd. introduced products under the “and ly” brand, which is based on the concept of treats that people and dogs can enjoy together.
The company operates both human confectionery and dog treat businesses, and emphasizes the use of domestic ingredients, additive-free production, and human-grade quality so that consumers can feel comfortable choosing the products for their pets.
Although the dog treats are not seasoned like human sweets, they are designed with a simple taste and a gift-friendly concept, offering a way for owners and dogs to share a pleasant moment together.
Challenges addressed
Target customers
FAQ
What is the concept of the “and ly” brand?
Are the dog treats seasoned like human sweets?
What types of customers are suitable for these products?
View video transcript
Daikei Seika operates two brands: one for human snacks and one for dog snacks.
This time, we are exhibiting under the brand name “and ly”.
Our motto is to use domestically sourced ingredients and no additives.
As we also make human snacks. We make our products to human-grade so that you can enjoy them with peace of mind.
Although these are dog treats and therefore do not have a strong flavor, they are characterized by their simple deliciousness, so they can be enjoyed by both humans and dogs.
We also created them with the concept that they can be enjoyed by both humans and dogs,and that they can also be given as gifts to friends.
We hope that you and your dog can enjoy these treats together and have a delicious time.
Thank you.
Contact the company
Daikeiseika Co., Ltd.
◇
Thinking of Exhibiting?
From exhibition video streaming to booth design & build and domestic or overseas trade shows — World Trade Show.tv is here to support you. Contact us here.
About the Exhibition
![What is Lifestyle Week TOKYO [Summer]? | Japan’s Trade Show for Gifts, Fashion Accessories, Beauty and Lifestyle Products](https://www.worldtradeshow.tv/english/wp-content/uploads/2026/05/https___www.lifestyle-expo.jp_summer_ja-jp.jpg)
