For fitness clubs and training facilities, equipment planning requires a balanced lineup of cardio, strength, free weights, plate-loaded machines, and digital tools according to the facility concept and target users. In recent years, operators are also looking for solutions that combine machines with AI platforms and digital services to support facility operation and user engagement.
At SPORTEC 2026, DRAX JAPAN Co., Ltd. presented its booth in six areas: AI platform, cardio, strength, plate-loaded machines, free weights, and Keiser-related products. The company is the Japanese subsidiary of Korea-based DRAX and specializes in importing and selling fitness machines in Japan.
At the booth, DRAX JAPAN introduced a broad product lineup including treadmills, bikes, ellipticals, stair climbers, strength machines, racks, benches, and plate-loaded equipment. In the plate-loaded zone, the company highlighted 39 new models and encouraged visitors to experience the machines directly.
The company also presented digital products including the AI RAX system, proposing not only equipment installation but also solutions that can improve facility operation and user experience. The proposal is relevant for fitness gym operators, sports facilities, and training facilities seeking both a broad equipment lineup and digital fitness solutions.
Challenges addressed
FAQ
What did DRAX JAPAN present at SPORTEC 2026?
Which product category was especially highlighted?
Does DRAX JAPAN offer digital fitness solutions?
View video transcript
This year, our exhibit is divided into six areas.
There is an area for the Rack System, which is an AI platform area.
There is a cardio area, a strength area, a plate load area,a free weight area, and a Kaiser area.
There are six zones in total, and we have a variety of new products.
In particular, the plate load zone has 39 new products, up from 12 models last year,so we would love for you to come to the DRAX JAPAN booth, try out the machines in person, and experience our new products.
Please come to the DRAX JAPAN booth.
Contact the company
DRAX JAPAN Co., Ltd.
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