True Invisible Sun Essence - S & J International [COSMEX 2026]
At the S & J International booth at COSMEX 2026, the company introduced its flagship product, True Invisible Sun Essence, nicknamed “Casper.” S & J International is a cosmetics manufacturer with more than 40 years of experience and supplies products to customers in over 50 countries, developing sunscreens on the basis of an international production network.
The company positioned the product as a physical sunscreen designed to address the well-known issue of white residue. According to the booth explanation, True Invisible Sun Essence leaves no white cast and is characterized by a lightweight, soft texture that blends easily into the skin.
S & J International also guided visitors to a hands-on experience at booth J01 on the final day of the exhibition. The company emphasized letting attendees directly compare the texture and finish at the booth, underscoring its focus on in-person product testing and on-site confirmation.
Challenges addressed
Target customers
FAQ
What is True Invisible Sun Essence?
Why is it called Casper?
What are the product’s features?
View video transcript
00:00 Hello and welcome to the S & J International booth! We are a cosmetics manufacturer with over 40 years of experience, producing for customers in more than 50 countries.
00:11 Today, our highlight product is True Invisible Sun Essence, nicknamed Casper.
00:21 Why Casper? Because this sunscreen is a physical sunscreen, addressing the common problem of white residue.
00:29 Our sunscreen leaves no white cast, is lightweight, and has a soft, easily absorbed texture.
00:36 Today is the last day of the exhibition, so we invite everyone to come and try it for themselves. Some of you might still be skeptical; you can test it out at the S & J booth, no. J01.
