As lifestyle and gift markets place greater value on regional identity and handmade craftsmanship, traditional materials are becoming important elements in product differentiation.
At Lifestyle Week Tokyo Summer, Maries introduced handmade lifestyle goods from Hue, Vietnam, using “co bang,” a traditional material associated with the Hue region.
The brand presented products such as charms, wallets, and traditional Vietnamese hats, proposing items that combine local craft culture with everyday lifestyle and gift applications.
By bringing Vietnamese handcrafted goods to the Japanese market, Maries aims to create new opportunities for retailers, gift shops, and buyers seeking distinctive products with cultural background and handmade appeal.
Challenges addressed
Solutions
FAQ
What types of products does Maries offer?
Maries offers handmade lifestyle goods such as charms, wallets, and traditional Vietnamese hats made using materials associated with Hue, Vietnam.
What material is used in the products?
The products use “co bang,” a traditional material from the Hue region. The brand applies this material to woven lifestyle and gift items.
What type of buyers are suitable for these products?
The products are suitable for lifestyle goods retailers, gift shops, importers, and buyers looking for handmade products with Vietnamese cultural and regional identity.
View video transcript
Hello.
We are a brand of the Ho Chi Minh City Civil Engineering and Crafts Association.
Our brand name is maries.
maries comes from Hue City in central Vietnam.
Our products are woven from Co Ban, a traditional material from Hue City.
Our main products include charms, wallets, traditional Vietnamese hats, and various other items.
Please feel free to contact us if you are interested.
Thank you.
We are a brand of the Ho Chi Minh City Civil Engineering and Crafts Association.
Our brand name is maries.
maries comes from Hue City in central Vietnam.
Our products are woven from Co Ban, a traditional material from Hue City.
Our main products include charms, wallets, traditional Vietnamese hats, and various other items.
Please feel free to contact us if you are interested.
Thank you.
Contact the company
Maries
About the Exhibition
![What is Lifestyle Week TOKYO [Summer]? | Japan’s Trade Show for Gifts, Fashion Accessories, Beauty and Lifestyle Products](https://www.worldtradeshow.tv/staging/wp-content/uploads/2026/05/https___www.lifestyle-expo.jp_summer_ja-jp.jpg)
