What Is the International Home Care & Rehabilitation Exhibition (H.C.R.)? | An International Exhibition of Assistive Devices, Care Equipment, Rehabilitation Products and Welfare Technology

The videos shown below are randomly selected from this exhibition. To browse all videos from this exhibition, please see the “Featured Exhibitions by Year” section below.

Benefits of Exhibiting

At the International Home Care & Rehabilitation Exhibition (H.C.R.), exhibitors can directly reach a broad audience involved in selecting and introducing products, including users of assistive devices and their families, care and welfare professionals, facility operators, manufacturers and distributors.

The suitability of products such as wheelchairs, transfer aids and care beds varies according to users’ physical conditions and living environments. Allowing visitors to try products at the venue and gathering direct feedback on their operation and usability can also contribute to product improvements and new product development.

For care facilities and assistive-device distributors, explaining not only product functions but also introduction procedures, maintenance, supply arrangements and training can help develop ongoing business relationships and new sales channels.

Exhibitors can also establish contacts with overseas companies and communicate with international markets. Preparing English-language product materials and explanatory videos makes it easier to conduct business discussions with distributors and related businesses in Japan and overseas.

Key Points for Exhibition Preparation

When exhibiting assistive devices, it is important to demonstrate not only product performance but also the value they provide to both users and caregivers.

• Clearly identify the intended users and care or welfare settings
• Prepare demonstrations showing how products are used
• Provide a safe area where visitors can try products
• Design circulation routes that allow wheelchair users to pass through and turn
• Explain how products reduce caregiver workload or support user independence
• Clarify suitability requirements based on users’ physical conditions and living environments
• Prepare information on introduction costs, maintenance, training and operation for facilities
• Be ready to explain trading terms and supply arrangements to distributors
• Check power supplies, charging arrangements, wiring and safety measures for powered equipment
• Prepare English-language materials and subtitled videos for overseas visitors

Safety is essential in hands-on exhibits, including consideration of users’ posture, transfer movements and the methods used to secure equipment. Where necessary, assign specialist staff who can explain and demonstrate appropriate use.

Estimated Exhibition Costs

When budgeting for H.C.R., exhibitors should consider stand rental, booth construction, equipment transport, staffing, electrical work and exhibition videos. The following figures are general estimates for exhibitions in Japan. Actual costs vary according to stand specifications and exhibit requirements. Confirm precise charges with the exhibition office.

Stand Rental

As a general guide, a standard single stand space may cost several hundred thousand yen or more. Prices vary according to location, floor area, included facilities and exhibition plan, so exhibitors should check the participation guidelines.

Booth Decoration and Construction

When exhibiting wheelchairs, care beds and similar products, exhibitors need space not only for the products themselves but also for users and caregivers to move around them. The number of stand spaces should therefore be determined with the area required for demonstrations in mind, rather than construction costs alone.

Staffing Costs

In addition to sales representatives, assign staff who can explain product operation and safety precautions. Transfer aids and rehabilitation equipment may require specialist staff to conduct demonstrations.

Transport and Logistics Costs

Large or heavy products, such as care beds, powered wheelchairs and lifts, incur costs for delivery vehicles, unloading, installation and removal. For precision electronic equipment and battery-powered products, check transport requirements and arrangements for storage and charging at the venue.

Booth Examples by Stand Size

One-stand Booth

A one-stand booth suits companies presenting a focused selection of products, such as assistive devices, daily living aids, communication aids and ICT services.

Place products near the aisle and provide opportunities for visitors to pick them up or operate them. Avoid overcrowding a small booth; visitors should be able to understand the user’s problem and the product’s key features at a glance.

When choosing a booth contractor, review photographs of previous one-stand projects and compare how they accommodate product displays, hands-on experiences and explanations within a limited area.

Two-stand Booth

A two-stand booth suits products requiring a dedicated hands-on area, such as wheelchairs, care beds and transfer aids.

Place the equipment trial area near the aisle and the business meeting area farther inside. Separating the circulation routes for users and professionals trying products from those for facilities and distributors attending meetings makes it easier to serve both groups.

Booths with Four or More Stand Spaces

Larger booths suit manufacturers with multiple assistive devices or companies wishing to recreate situations in care facilities and homes.

Recreating living spaces such as bedrooms, bathrooms and toilets, and providing dedicated zones for mobility, transfers and monitoring, helps demonstrate how multiple products can work together.

Large monitors or LED displays can be combined with product presentations, short seminars and meeting areas. When selecting a contractor, review photographs of its work in the welfare, medical and care sectors, as well as its experience designing hands-on exhibits.

Key Elements of a Successful Exhibition Booth

Circulation Design

H.C.R. attracts visitors with a wide range of mobility needs, including wheelchair users and people who use walking aids.

A booth should consider aisle width, changes in floor level, flooring materials, display-counter height and monitor visibility so that visitors can approach products comfortably.

Hands-on areas need sufficient room for wheelchairs to turn and for caregivers to assist with movements. Arrange waiting areas so that people waiting to try products do not block aisles, and create a natural route from product trials to explanations and business discussions.

Visibility

Rather than displaying only category labels such as “Care Equipment” or “Assistive Devices,” present specific problems the products address, such as “Reduce the physical burden of transfers,” “Support mobility outside the home” or “Assist with overnight monitoring.”

Use large product photographs, legible text, lighting, monitors and LED displays so visitors can understand a product’s purpose even from a distance.

Demonstrations and Hands-on Experiences

Design experiences around each product’s characteristics: maneuvering a wheelchair, adjusting the height of a care bed, demonstrating assisted transfers or operating the actual interface of an ICT device.

Do more than show a device moving. Explain what the user will be able to do, how the caregiver’s work will change and how the product can be operated within a facility.

Hands-on experiences require attention to safety. Confirm the conditions for using each product and provide assistance from specialist staff when necessary.

Using Exhibition Videos

The value of assistive devices is often easier to understand when visitors can see them being used in actual homes, care facilities and outdoor settings.

Prepare product or service videos of approximately two to three minutes showing how care beds are used, how transfer aids operate, how people travel outside the home in wheelchairs or how monitoring systems work.

Video can complement physical exhibits by showing use in bedrooms, bathrooms and care facilities—environments that may be difficult to recreate at the venue.

Displaying videos on large monitors or LED screens helps communicate product operation to people passing the booth. Videos also continue providing information while staff are explaining products or conducting business discussions.

Another approach is to film a representative explaining a product or service at the exhibition, edit the footage into a two- to three-minute exhibition video and publish it on the same day or the following day.

This makes product information available to assistive-device users, families, care facilities and distributors who could not attend. An English-language version or English subtitles can also support communication with overseas welfare and care professionals.

The footage can be reused on the company’s website, YouTube, social media, in sales emails and on product pages. Continuing to publish it on Internet Exhibition.tv after the event turns an on-site product presentation into a long-term sales and marketing asset.

Working with an exhibition booth contractor that also provides video production allows monitor placement, LED displays, lighting, equipment trial areas and filming spaces to be planned together.

Visitor Recruitment Strategies for Exhibition Success

Email Outreach

Notify existing business partners, assistive-device distributors, care facilities, and medical and rehabilitation professionals before the event.

Rather than simply announcing “We will exhibit new products,” give recipients a specific reason to visit, such as “Try our wheelchair,” “Watch a transfer-aid demonstration” or “Operate our monitoring system.”

Social Media

Use YouTube, X, Instagram and LinkedIn according to the intended audience. For users and families, show product operation and everyday situations. For professionals and facilities, communicate introduction procedures and operational features.

Publish short product videos before the exhibition, then share booth demonstrations and explanations by staff during the event. This also delivers information to people unable to attend.

Invitations and Direct Mail

Contact important facility operators, distributors and existing customers individually, and arrange product trials or business meetings in advance.

Invitations can include QR codes linking to an exhibition landing page, product videos or a meeting-booking page.

Using an Exhibition Landing Page

A dedicated exhibition landing page can present the products on display, intended users, problems addressed, demonstration details, implementation examples, booth information, meeting bookings and exhibition videos.

Keeping the page online after the exhibition and adding product explanation videos filmed at the venue allows information to remain available to users, professionals and distributors evaluating the products.

Companies Available for Booth Construction and Exhibition Operations

For H.C.R., booth construction must account not only for product presentation but also for ease of movement, safe hands-on experiences and sufficient room for assisted movements.

When exhibiting wheelchairs, care beds and transfer aids, check floor-level changes, aisle widths, power supplies, the delivery of heavy equipment and safety management during demonstrations.

When choosing a contractor, review its project experience and photographs from the welfare, medical and care sectors. Compare how it combines equipment trials, product displays and meeting spaces.

A contractor that also provides exhibition video production can plan monitors, large LED displays, lighting, hands-on areas and filming spaces as one integrated layout.

Filming a two- to three-minute product or technical explanation by a representative at the venue and publishing it on the same day or the following day makes product information available to users, families, welfare and care professionals, and distributors who could not attend.

Continuing to publish the footage on Internet Exhibition.tv after the event allows exhibitors to reuse their on-site explanations for sales-channel development and product promotion rather than limiting their value to the exhibition itself.

Please see the booth contractor pages below.