What is RISCON TOKYO? | Comprehensive Trade Show for Disaster Prevention, BCP and Security

The videos shown below are randomly selected from this exhibition. To browse all videos from this exhibition, please see the “Featured Exhibitions by Year” section below.

Benefits of Exhibiting

One of the major benefits of exhibiting at RISCON TOKYO is the opportunity to directly present products and services to national and local government personnel and corporate professionals who have specific challenges related to disaster prevention, BCP, security and other areas of crisis management.

Visitors include crisis management and disaster preparedness personnel from national and local governments, corporate executives, general affairs and BCP personnel, facility managers and infrastructure operators. Exhibitors can therefore pursue not only brand awareness but also BtoB and BtoG discussions related to equipment installation, replacement, demonstration projects and business partnerships.

Many crisis management products are difficult to explain fully through text alone. Exhibiting provides an opportunity to communicate their value more concretely through actual equipment, demonstrations and video.

Preparation for Exhibiting

• Clearly define which risks or problems the product solves
• Prepare separate explanations for government organizations and private companies
• Prepare panels and videos showing actual implementation scenarios
• Where possible, allow visitors to operate or experience actual equipment
• Organize implementation records and case studies in an easy-to-understand format
• Prepare information on implementation costs, operating costs and maintenance support
• For BCP products, explain operations during both normal conditions and emergencies
• For system products, explain integration with existing systems
• For local governments, be prepared to explain the process from introduction and demonstration to procurement
• Establish responsibilities and procedures for following up after meetings

In crisis management, it is important to explain not only what a product does, but also who will use it and how it will actually be operated during a disaster or emergency.

Estimated Exhibition Costs

An exhibition budget should include not only booth space but also booth construction, transportation of equipment, power and communications infrastructure, personnel and video production. The following are general estimates for exhibiting at a BtoB trade show in Japan. Actual exhibition and optional service fees should be confirmed with the organizer.

Booth Space

Exhibition fees vary according to the number of booths, exhibition zone and participation plan. RISCON TOKYO offers regular exhibition options as well as themed programs and other participation formats, so exhibitors should check the latest exhibitor information.

Booth Construction and Decoration

Personnel Costs

Staff may be required for reception, product explanations, technical explanations and business meetings. Because crisis management products can generate highly technical questions, having technical personnel at the booth in addition to sales staff can help turn visitor interest into more specific discussions.

Transportation and Equipment Costs

When displaying large disaster prevention equipment, generators, vehicles, shelters or robots, transportation and handling costs may be higher than for ordinary exhibits.

Demonstrations may also require power supplies, networks, water supply and drainage, or additional safety equipment. These requirements should be discussed with the booth contractor and exhibition organizer in advance.

Booth Examples by Size

1-Booth Exhibit

A single booth is suitable for companies focusing on a limited number of products or services, such as safety confirmation systems, emergency supplies, sensors, surveillance cameras or software.

Place the main product or monitor facing the aisle and prominently display the problem it solves, using messages such as “Maintain communications during disasters,” “Improve evacuation shelter operations,” or “Detect suspicious activity with AI.”

In a limited space, avoid displaying too many products. Visitors should be able to understand within a few seconds what type of crisis management solution the company provides.

2-Booth Exhibit

Two booths are suitable for companies presenting multiple products or combining equipment demonstrations with business meetings.

Actual equipment and demonstration areas can be positioned near the aisle, with meeting spaces toward the rear, allowing visitors attracted by a demonstration to move naturally into a more detailed discussion.

4 Booths or More

Larger booths are suitable for companies displaying large equipment, vehicles, drones, robots, shelters or multiple security systems.

Actual equipment, demonstrations, large LED displays, solution presentations and meeting areas can be combined to communicate how an entire crisis management system would be used.

For large booths, transportation routes for heavy or oversized equipment, electrical capacity, networking and safety measures are also important. Consulting an experienced exhibition contractor early in the planning process can help address these requirements.

Keys to a Successful Exhibition Booth

Lead with the Problem

Instead of displaying only product names such as “high-performance surveillance camera” or “high-capacity storage battery,” clearly communicate the problem and expected benefit with messages such as “Keep critical equipment operating for 72 hours during a power outage” or “Automate employee safety confirmation after a disaster.”

Show Actual Equipment

For crisis management products, size, operating procedures, durability and installation methods can affect purchasing decisions. Where possible, display actual equipment and create opportunities for visitors to touch or operate it.

Demonstrations

Surveillance systems, AI analytics, drones, robots, safety confirmation systems and disaster information systems are often easier to understand when visitors can see them operating.

Short demonstrations at scheduled intervals, with demonstration times displayed at the front of the booth, can also help attract visitors.

Show Specific Implementation Cases

Showing actual target environments such as “municipal evacuation shelters,” “manufacturing plants,” “logistics facilities,” “data centers” and “hospitals” makes it easier for visitors to imagine using the solution within their own organization.

Using Trade Show Videos

Many crisis management products are designed for actual disaster sites and facilities, and their intended operating environment cannot always be recreated inside an exhibition hall. This makes video particularly useful for this sector.

A two- to three-minute video can show products being used at disaster sites, installations in factories and facilities, drones and robots in operation, or actual interfaces for surveillance systems, helping explain use cases that are difficult to communicate through equipment displays alone.

For large equipment that cannot be transported to the exhibition venue, large monitors can be used to show actual installations and operating conditions.

Another approach is to film a representative explaining a product or service at the exhibition, edit it into a two- to three-minute trade show video, and distribute it on the same day or the following day.

This makes it possible to deliver product information to government and corporate personnel who could not attend the event. Creating an English version or adding English subtitles can also support communication with overseas professionals involved in crisis management and disaster preparedness.

Trade show videos can be reused on the company’s website, YouTube, social media, sales emails and product pages. By continuing to publish the videos on Internet Exhibition.tv after the event, explanations originally given at the booth can become long-term sales and marketing assets.

Working with an exhibition booth contractor that also provides video production makes it possible to integrate equipment placement, monitors, large LED displays, lighting, demonstration areas and filming spaces into a single booth design.

Visitor Acquisition Strategies

Email Marketing

Notify existing customers, local governments, distributors, business partners and prospective customers before the event. Instead of simply saying “We will exhibit,” provide a specific reason to visit, such as “See a demonstration of our new disaster prevention system,” “See our new model for the first time,” or “Book a consultation about implementation.”

Social Media and Video

Use LinkedIn, YouTube, X and other channels to publish product demonstration videos, implementation cases and information about new technologies being presented at the exhibition.

Publishing short demonstration videos and product introductions by company representatives during the event can also create connections with corporate and government professionals who cannot attend in person.

Invitations and Direct Outreach

Contact important customers, local governments, infrastructure operators and prospective distributors individually and schedule meetings in advance. Because multiple departments may be involved in crisis management purchasing decisions, clearly identify the departments and personnel that should receive invitations.

Exhibition Landing Page

A dedicated exhibition landing page can include exhibited products, problems they solve, target applications, specifications, implementation cases, demonstration schedules, booth information, meeting reservations and trade show videos.

Keeping the landing page online after the exhibition and adding videos and materials recorded at the venue allows it to continue supporting post-event sales activities and lead generation.

Companies Available for Booth Construction and Event Support

For RISCON TOKYO, an effective booth should do more than simply display products. It should combine actual equipment demonstrations, video and business meeting areas to communicate quickly which risks and problems the products can address.

When displaying large equipment, generators, vehicles, drones, robots or shelters, factors such as weight, transportation routes, electrical requirements, communications infrastructure and safety management must be considered.

When selecting a booth contractor, review not only general BtoB exhibition experience but also projects involving machinery, equipment, IT, disaster prevention and security. Comparing photographs of previous projects can help determine how effectively the contractor designs equipment displays and demonstration spaces.

A contractor that also provides video production can integrate actual equipment placement, monitors, large LED displays, lighting, demonstration areas, meeting spaces and filming areas into a single plan.

Filming a two- to three-minute explanation by a technical or product representative at the venue and distributing it on the same day or the following day can deliver product information to companies and public authorities that were unable to attend.

By continuing to publish the recorded videos on Internet Exhibition.tv after the exhibition, explanations given at the venue can be reused as content for sales, channel development and product promotion instead of being limited to the event itself.

Please see the exhibition booth contractor pages below.