In the rain goods and sunshade market, ease of folding, portability, and everyday usability are becoming important product features for consumers who carry umbrellas on a daily basis.
At Lifestyle Week Tokyo Summer, KIZAWA Co., Ltd. introduced umbrellas and rain goods, with particular focus on its Pattofold parasol.
The product addresses the common issue of folding umbrellas being difficult to put away neatly, offering a user-friendly design that can be folded more easily after use.
The company develops and sells rain goods and umbrella products for daily use, proposing items that combine practical functionality with lifestyle design for retailers and buyers in the fashion, outdoor, and general goods sectors.
Challenges addressed
FAQ
What product did KIZAWA focus on at the exhibition?
The company mainly introduced umbrellas, with particular focus on the Pattofold parasol, a product designed to make folding and storing easier.
What problem does Pattofold address?
Pattofold addresses the common difficulty of folding umbrellas neatly after use. It is designed to be easier to fold and more convenient for daily carrying.
What types of buyers are suitable for these products?
The products are suitable for lifestyle goods retailers, fashion shops, general goods stores, and buyers looking for functional umbrella and rain goods products.
View video transcript
We are KIZAWA, a company that handles rain gear.
At this exhibition, we are mainly exhibiting umbrellas.
The product that we are most excited about this time is this parasol called Pattofold.
Recently, there has been a demand for umbrellas that are easy to fold, and this umbrella has solved that problem and is very easy to use.
If you are interested, please take a look.
At this exhibition, we are mainly exhibiting umbrellas.
The product that we are most excited about this time is this parasol called Pattofold.
Recently, there has been a demand for umbrellas that are easy to fold, and this umbrella has solved that problem and is very easy to use.
If you are interested, please take a look.
Contact the company
KIZAWA Co., Ltd.
About the Exhibition
![What is Lifestyle Week TOKYO [Summer]? | Japan’s Trade Show for Gifts, Fashion Accessories, Beauty and Lifestyle Products](https://www.worldtradeshow.tv/staging/wp-content/uploads/2026/05/https___www.lifestyle-expo.jp_summer_ja-jp.jpg)
