The 60th SUPERMARKET TRADE SHOW 2026 (Japan)
“SMTS 2026 – 60th Supermarket Trade Show” is an exhibition of beverages and alcoholic beverages, processed foods, store development and promotion, confectionery and sweets, equipment and materials, frozen and fresh foods, and local and regional products.
The event will be held for three days from Wednesday, February 18th, 2026 to Friday, February 20th, 2026 at Makuhari Messe.
SMTS 2026 – 60th Supermarket Trade Show official website:
https://www.smts.jp/jp/index.html
Sunki - Earth Kaida Co., Ltd. [The 60th SUPERMARKET TRADE SHOW 2026]
Earth Kaida Co., Ltd. presented Sunki, Kiso’s traditional salt-free fermented red turnip pickle, featured on NHK. It’s a...
Kiritanpo Soup Curry, Peach Pork Braised Soup Curry Microwave Pouch - Soup Curry Ganesh [The 60th SUPERMARKET TRADE SHOW 2026]
Akita-based Soup Curry Ganesh showcased Kiritanpo Soup Curry and Peach Pork Braised Soup Curry microwave pouches at SUPERMARKET TRAD...
Edible Bird's Nest - MBN INTERNATIONAL SDN BHD [The 60th SUPERMARKET TRADE SHOW 2026]
MBN INTERNATIONAL SDN BHD exhibited their Malaysian Edible Bird’s Nest at the Supermarket Trade Show 2026. Offered as instant...
Fully Ripened Nanko Plum Vinegar with Perilla Leaves / White Plum Vinegar - Umehikari Co., Ltd. [The 60th SUPERMARKET TRADE SHOW 2026]
Wakayama’s Umehikari Co. showcased Nanko plum vinegars at a recent trade show. Sales of the versatile product doubled to 80,00...
DRY NATTO (Seaweed Salt) - Kato Foods Co., Ltd. [The 60th SUPERMARKET TRADE SHOW 2026]
Kato Foods showcased its healthy Dry Natto (Seaweed Salt) at SUPERMARKET TRADE SHOW 2026. Made with 100% domestic soybeans and live...
Okinawa Izena Island Early Harvest Fresh Mozuku Seaweed - Churayuna Co., Ltd. [The 60th SUPERMARKET TRADE SHOW 2026]
Churayuna showcased Okinawa’s Izena Island fresh mozuku seaweed at SUPERMARKET TRADE SHOW 2026. They featured smooth early-har...
Salted Brown Sugar (Processed Brown Sugar) - Yoshimiya Co., Ltd. [The 60th SUPERMARKET TRADE SHOW 2026]
Yoshimiya showcased its Salted Brown Sugar at the SUPERMARKET TRADE SHOW. Made from Okinawa brown sugar and Ishigaki Island salt, it...
Freshly-Squeezed Jelly - Kotobuki Kogen Foods Co., Ltd. [The 60th SUPERMARKET TRADE SHOW 2026]
Kotobuki Kogen Foods launched jelly made with 90% apple juice. Fruit-rich desserts cater to shoppers seeking products that balance i...
Sesame Kelp Tsukudani - Yamakyu Co., Ltd. [The 60th SUPERMARKET TRADE SHOW 2026]
Yamakyu presented additive-free sesame kelp tsukudani using Hakodate kombu. Traditional rice accompaniments are benefiting from dema...
Adult Nameko Mushrooms, The Ultimate Mushroom - MIYASHITA CO., LTD. [The 60th SUPERMARKET TRADE SHOW 2026]
Miyashita showcased premium nameko made from a rare mushroom variety with yuzu and flying fish stock. Elevated flavors reflect consu...
Protein Ice Cream “Poco-Tein” - KULBAY Co., Ltd. [The 60th SUPERMARKET TRADE SHOW 2026]
KULBAY unveiled a protein ice cream brand amid Japan’s protein boom. As functional foods expand, high-protein desserts are emerging...
Shinshu Chikuma Apricot Products - Asama Shōsan Co., Ltd. [The 60th SUPERMARKET TRADE SHOW 2026]
Asama Shosan featured apricot products from Nagano’s Chikuma region. Value-added fruit processing helps regional producers diversify...
FREEZEE KISS MANGO - KOLAMĒMAS [The 60th SUPERMARKET TRADE SHOW 2026]
Kolamemas promoted frozen mango dessert made from pure fruit. With global demand for natural frozen treats rising, the product under...
Crunchy Peanut Cream Kinako Roll - Watato Co., Ltd. [The 60th SUPERMARKET TRADE SHOW 2026]
Watato introduced a crunchy peanut cream kinako roll, building on Edo-era sweets. Reviving heritage confections for modern tastes su...
Akan White Peach Flavor Akan TO GO - Reiwa Pharmaceuticals K.K. [The 60th SUPERMARKET TRADE SHOW 2026]
Reiwa Pharmaceuticals presented supplements aimed at reducing facial flushing after alcohol. Functional products targeting specific...
Lake Towada Cherry Salmon Fish Sauce White Dashi - Asari Sasuke Shoten Co., Ltd. [The 60th SUPERMARKET TRADE SHOW 2026]
Asari Sasuke Shoten launched a white dashi made from Lake Towada cherry salmon. Light-colored seasonings meet demand for refined pre...
White Ham Marjoram Sausage - Nisshin Livestock Industry Co., Ltd. [The 60th SUPERMARKET TRADE SHOW 2026]
Nisshin Livestock Industry highlighted moist white ham and herb-infused marjoram sausage. European-style charcuterie continues to ga...
Smoked Iwana - Yume Kikaku Co., Ltd. Kentaro Sudo Shoten [The 60th SUPERMARKET TRADE SHOW 2026]
Yume Kikaku’s Kentaro Sudo Shoten debuted smoked iwana trout. Artisanal smoking techniques and regional fish products reflect rising...
Chuchur Co., Ltd. - Hydrogen Room “Hydro Oasis” [The 60th SUPERMARKET TRADE SHOW 2026]
Chuchur introduced its hydrogen room for offices, positioning it as a wellness investment. Corporate health initiatives are increasi...
Domaine Berdi Extra Virgin Olive Oil - Kitayama Shoji Co., Ltd. [The 60th SUPERMARKET TRADE SHOW 2026]
Kitayama Shoji showcased Tunisian extra virgin olive oil from century-old trees. As Japanese cuisine globalizes, imported specialty...
