{"id":56320,"date":"2025-10-14T02:10:47","date_gmt":"2025-10-14T02:10:47","guid":{"rendered":"https:\/\/www.worldtradeshow.tv\/french\/?p=56320"},"modified":"2025-10-14T02:10:50","modified_gmt":"2025-10-14T02:10:50","slug":"japanese-tea_morihan","status":"publish","type":"post","link":"https:\/\/www.worldtradeshow.tv\/french\/video\/worldfoodindia_2025_09\/japanese-tea_morihan\/","title":{"rendered":"Th\u00e9 japonais - MORIHAN [ALIMENTATION MONDIALE INDE 2025]"},"content":{"rendered":"<blockquote class=\"wp-block-quote\"><p>Morihan lorgne le march\u00e9 indien avec son matcha d&#8217;exception<br \/>Le salon &#8220;Alimentation Mondiale Inde 2025&#8221; a vu la participation remarqu\u00e9e de Morihan, entreprise japonaise sp\u00e9cialis\u00e9e dans le matcha d&#8217;Uji, r\u00e9gion de Kyoto r\u00e9put\u00e9e pour son th\u00e9 d&#8217;exception. Fort d&#8217;une pr\u00e9sence dans plus de 36 pays, Morihan a choisi cet \u00e9v\u00e9nement pour faire ses premiers pas sur le march\u00e9 indien, en pleine expansion.<br \/>L&#8217;entreprise entend s\u00e9duire les consommateurs indiens avec son matcha authentique et de haute qualit\u00e9, se distinguant des nombreuses d\u00e9clinaisons, notamment les populaires matcha lattes, d\u00e9j\u00e0 pr\u00e9sentes localement. La sp\u00e9cificit\u00e9 du matcha Morihan r\u00e9side dans sa m\u00e9thode de production traditionnelle : des feuilles de th\u00e9 soigneusement s\u00e9lectionn\u00e9es \u00e0 la main, puis broy\u00e9es \u00e0 la meule de pierre, un proc\u00e9d\u00e9 qui rappelle les traditions artisanales ancestrales japonaises et qui conf\u00e8re au matcha sa finesse et sa saveur uniques.<br \/>Morihan mise sur la reconnaissance croissante du matcha \u00e0 l&#8217;\u00e9chelle mondiale, un engouement qui s&#8217;inscrit dans une tendance plus large pour les produits sains et authentiques. L&#8217;entreprise esp\u00e8re ainsi susciter l&#8217;int\u00e9r\u00eat des professionnels et des consommateurs indiens, en leur offrant un v\u00e9ritable voyage gustatif au c\u0153ur de la culture japonaise du th\u00e9.<br \/><cite>Generated by <a href=\"https:\/\/gemini.google.com\/\">Gemini<\/a><\/cite><\/p><\/blockquote>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Morihan lorgne le march\u00e9 indien avec son matcha d&#8217;exceptionLe salon &#8220;Alimentation Mondiale Inde 2025&#8221; a vu la participation remarqu\u00e9e de Morihan, entreprise japonaise sp\u00e9cialis\u00e9e dans le matcha d&#8217;Uji, r\u00e9gion de Kyoto r\u00e9put\u00e9e pour son th\u00e9 d&#8217;exception. Fort d&#8217;une pr\u00e9sence dans plus de 36 pays, Morihan a choisi cet \u00e9v\u00e9nement pour faire ses premiers pas sur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":56321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[731],"tags":[43,574,536,154,622,37],"class_list":["post-56320","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-worldfoodindia_2025_09","tag-agriculture-forestry-fishery-and-food","tag-agriculture-forestry-fishery-and-food-1","tag-agriculture-forestry-fishery-and-food-2","tag-india","tag-transportation-logistics-packaging-8","tag-transportation-logistics-packaging","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Th\u00e9 japonais - MORIHAN [ALIMENTATION MONDIALE INDE 2025]<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldtradeshow.tv\/french\/video\/worldfoodindia_2025_09\/japanese-tea_morihan\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Th\u00e9 japonais - MORIHAN [ALIMENTATION MONDIALE INDE 2025]\" \/>\n<meta property=\"og:description\" content=\"Morihan lorgne le march\u00e9 indien avec son matcha d&#8217;exceptionLe salon &#8220;Alimentation Mondiale Inde 2025&#8221; a vu la participation remarqu\u00e9e de Morihan, entreprise japonaise sp\u00e9cialis\u00e9e dans le matcha d&#8217;Uji, r\u00e9gion de Kyoto r\u00e9put\u00e9e pour son th\u00e9 d&#8217;exception. 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