What is Hi Japan / Food Development Exhibition? | A Specialized Exhibition for Food Technologies Covering Health, Taste, Safety & Quality, and Food Long Life

The videos shown below are randomly selected from this exhibition. To browse all videos from this exhibition, please see the “Featured Exhibitions by Year” section below.

Benefits of Exhibiting

The Food Development Exhibition is a specialized trade show where exhibitors can directly propose ingredients and technologies to professionals involved in the practical aspects of food development, including R&D, product planning, quality assurance, and manufacturing technology at food and beverage manufacturers.

Food ingredient manufacturers can propose new formulations, applications, and functionality together with prototypes. Analytical and inspection equipment manufacturers can propose improvements to quality management, while manufacturing equipment suppliers can discuss ways to improve productivity. This enables business discussions to begin with the specific challenges faced by visitors.

In food development, the characteristics of an ingredient alone are not enough. Taste, aroma, texture, shelf life, and functionality when the ingredient is actually used in a product are also important. Combining tastings, samples, prototypes, and measurement results makes it easier for product development professionals to visualize how the product could be adopted.

Preparing to Exhibit

• Clearly define the target food categories and applications
• Prepare specific formulation examples and prototypes in addition to the ingredients themselves
• Enable visitors to evaluate taste and texture through food and beverage sampling
• Organize supporting data and research information for functional ingredients
• Prepare live demonstrations and measurement results for analytical and measurement equipment
• Use video to show actual production processes for manufacturing equipment
• For OEM and private-label services, organize information on available products, production lots, and lead times
• For quality management solutions, clearly demonstrate improvements before and after implementation
• Prepare English-language materials and videos with English subtitles when targeting international visitors
• Establish a process for moving from exhibition discussions to sample provision and technical consultation

Estimated Exhibition Costs

The Food Development Exhibition offers several participation formats, including space-only booths and packages that include basic booth decoration. In addition to exhibition fees, exhibitors should budget for booth construction, electricity, tasting facilities, transportation of products and samples, staffing, and video production. Exact fees should be confirmed with the exhibition organizer.

Booth Fee

A standard booth measures 8.1 m² (3 m wide × 2.7 m deep). The space-only fee is listed as JPY 415,000 per booth excluding tax, the basic package booth including space and basic decoration is JPY 540,000 excluding tax, and the special package booth including special decoration is JPY 570,000 excluding tax.

Booth Decoration and Construction Costs

The construction costs above are general estimates for exhibition booth construction. Additional costs may be required when cooking facilities, water supply and drainage, refrigeration or freezing equipment, or special electrical power are needed.

Staffing Costs

In addition to sales personnel, assigning R&D and technical staff who can explain ingredient characteristics, formulation methods, analytical methods, and manufacturing technologies can make it easier to develop discussions into specific product development consultations.

Transportation and Logistics Costs

Transportation costs for raw materials, prototypes, and exhibition equipment should be considered. Refrigerated and frozen products require temperature control, while large analytical instruments and manufacturing equipment may require heavy-equipment handling and installation work.

Booth Examples by Size

1-Booth Stand

A one-booth stand is suitable for companies focusing on a limited range of products or services, such as food ingredients, additives, health ingredients, or OEM services.

Prototypes and samples can be positioned near the aisle, with explanations of ingredient functionality and formulation methods provided further inside the booth. For food ingredients, visitors can gain a better understanding when they can taste foods, beverages, or confectionery made with the ingredient rather than viewing only the raw ingredient itself.

When selecting a booth construction company, review its previous work at food and health ingredient exhibitions and compare how it combines sampling, product displays, and explanations within a limited space.

2-Booth Stand

A two-booth stand is suitable for companies displaying multiple ingredients or wishing to combine tastings and demonstrations with business meetings.

Tasting and demonstration areas can be placed near the aisle, with a technical consultation area for R&D professionals positioned further inside. When presenting multiple product categories, the exhibits can also be divided according to themes such as health, taste, and shelf life.

4-Booth or Larger Stand

A larger stand is suitable for companies handling numerous food ingredients, food manufacturing equipment suppliers, and manufacturers of analytical and inspection equipment.

The stand can be divided into zones for tastings, live equipment demonstrations, product displays, mini-presentations, and business meetings, allowing visitors to move according to their interests.

Large monitors and LED displays can also be used to introduce food manufacturing processes, R&D activities, and the origins of raw materials. When choosing a booth construction company, review its experience with food exhibitions, tasting and cooking facilities, and the installation of large equipment together with photographs of previous projects.

Key Elements of a Successful Exhibition Booth

Visitor Flow

At the Food Development Exhibition, an effective visitor journey can move from seeing a product from the aisle to tasting or sampling it, listening to a technical explanation, and then speaking with the company representative in a business meeting.

Design the booth so that visitors waiting for samples do not block the aisle or meeting areas, and create a natural flow from sampling to technical explanations, business card exchange, and detailed discussions.

Visibility

Rather than displaying only the ingredient name or company name, prominently show the challenges and applications that food development professionals are looking for, such as “For High-Protein Foods,” “Improves Texture,” “Extends Shelf Life,” “Reduces Food Loss,” or “Automates Foreign-Material Inspection.”

Use elevated signage, large product images, lighting, and monitors so that visitors can understand within a few seconds what the company is proposing as they pass the booth.

Demonstrations and Experiences

For food ingredients, prepare prototypes using the actual ingredient for visitors to taste or drink. While visitors experience the taste, texture, and aroma, explain the recommended dosage, manufacturing method, and functionality.

For analytical and measurement equipment, measure actual food products and demonstrate measurement time, operating procedures, and results. For manufacturing equipment, use demonstrations with compact machinery or video to explain the actual production process.

Using Video at the Exhibition

The characteristics of food ingredients and food manufacturing technologies can sometimes be difficult to communicate simply by displaying products at a booth. For this reason, showing a two- to three-minute product or technology explanation video on a monitor can be effective.

Videos can introduce the origin of raw materials, food ingredient manufacturing processes, R&D activities, manufacturing equipment operating in food factories, analytical equipment measurement methods, and examples of actual product applications.

Large monitors and LED displays can visually explain how products and technologies are used in food factories, research facilities, and other locations that cannot be reproduced at the exhibition venue.

Video can continue explaining the product while booth staff are engaged in technical consultations and business discussions with R&D professionals, complementing the information provided by staff.

At exhibitions with many international visitors, videos with English subtitles can communicate basic product information even when staff are not immediately available to assist.

Another approach is to record company representatives explaining their ingredients, products, or technologies at the exhibition and edit the footage into a two- to three-minute exhibition video for distribution on the same day or the following day.

This makes it possible to deliver information to R&D professionals at food manufacturers who were unable to attend the exhibition, regardless of time, location, or country.

The recorded video can be reused on the company website, YouTube, social media, sales emails, and product introduction pages. By continuing to publish it on Internet Exhibition.tv after the exhibition, the technical explanation provided at the venue can become a long-term sales and marketing asset.

By working with an exhibition booth construction company that also provides video production, monitor placement, large LED displays, lighting, tasting and demonstration areas, and filming spaces can be planned together from the booth design stage.

Visitor Attraction Strategies for Better Exhibition Results

Email Marketing

Notify existing customers and professionals in R&D, product planning, and quality assurance at food manufacturers in advance.

Rather than simply saying, “We will exhibit at the Food Development Exhibition,” provide a specific reason to visit, such as “Taste our new plant-based protein ingredient,” “Discover our shelf-life extension technology,” or “See our AI-powered quality inspection demonstration.”

Social Media

Use LinkedIn, X, YouTube, and other platforms to introduce new ingredients, prototypes, research data, and live equipment demonstrations before the exhibition.

During the exhibition, publish short product explanation videos featuring company representatives to reach R&D professionals who cannot attend the event.

Invitations and Direct Mail

Contact important customers and food manufacturers with a high likelihood of adopting the product individually, and schedule tastings or technical consultations in advance.

Use QR codes to direct recipients to an exhibition landing page, technical documents, videos, or a meeting reservation page, enabling more specific business discussions to begin before the exhibition.

Using an Exhibition Landing Page

A dedicated exhibition landing page can include the ingredients and products being exhibited, their applications, the problems they solve, tasting information, technical data, implementation and adoption examples, booth information, meeting reservations, and exhibition videos.

By keeping the landing page online after the exhibition and adding videos recorded at the venue, it can continue to deliver information to R&D professionals at food manufacturers through search and sales emails.

Companies Available for Booth Construction and Exhibition Support

Booth construction for the Food Development Exhibition requires capabilities beyond ordinary product displays, including support for food and beverage sampling, cooking, live equipment demonstrations, refrigeration and freezing equipment, water supply and drainage, and electrical power.

When displaying analytical and measurement instruments or food manufacturing equipment, heavy-equipment installation, power supply, and safety measures may also be required. When selecting a booth construction company, review its experience and photographs from food and manufacturing industry exhibitions.

If the booth construction company also provides exhibition video production, tasting and demonstration areas, monitors, large LED displays, lighting, and filming spaces can be designed as an integrated part of the booth.

By recording a two- to three-minute product or technology explanation by a company representative at the venue and distributing it on the same day or the following day, information can also be delivered to R&D and product planning professionals at food manufacturers who were unable to attend the exhibition.

By continuing to publish the recorded video on Internet Exhibition.tv after the exhibition, the technical explanations given at the venue can be used beyond the event itself as content for sales activities and product development proposals.

Please see the booth construction company pages below.