What is TOKYO INTERNATIONAL Gift Show Autumn?｜Japan’s Largest International Trade Fair for Personal Gifts and Lifestyle Goods

The videos shown below are randomly selected from this exhibition. To browse all videos from this exhibition, please see the “Featured Exhibitions by Year” section below.

Benefits of Exhibiting

TOKYO INTERNATIONAL Gift Show Autumn is an international B2B trade fair covering a broad range of consumer goods, including lifestyle goods, fashion, accessories, stationery, character merchandise, toys, baby and kids products, beauty, healthcare, interiors, kitchenware, outdoor goods, and pet products. One of the major benefits of exhibiting is the opportunity to make direct proposals to distribution buyers involved in product sourcing and retail planning, including department stores, specialty stores, select shops, mass retailers, e-commerce and mail-order companies, wholesalers, and trading companies.

At TOKYO INTERNATIONAL Gift Show Autumn, business opportunities are not limited to existing product categories, and new transactions can emerge across industry boundaries. For example, a lifestyle goods manufacturer may expand sales channels to apparel shops, hotels, or museum shops; a character company may search for partners for product licensing, POPUP stores, or events; and a regional manufacturer may conduct business discussions with department stores or overseas buyers.

TOKYO INTERNATIONAL Gift Show Autumn is also well suited to business discussions beyond the simple purchasing of finished products, including OEM, personalization, original product development, character licensing, collaborations, custom products for retailers, and overseas exports. By proposing not only the product itself but also its design, story, materials, packaging, and retail presentation, exhibitors can make it easier to develop new business relationships.

TOKYO INTERNATIONAL Gift Show Autumn is also highly compatible with overseas sales channel development. Programs are available to support business meetings with overseas buyers and international market development, making the show useful for companies seeking to expand Japanese lifestyle goods, regional products, crafts, design products, character merchandise, and food-related products overseas. It is important to prepare overseas product information, pricing terms, minimum order quantities, export capabilities, and English-language materials in advance.

Key Preparation Points for Exhibitors

Because an enormous number of products are displayed at TOKYO INTERNATIONAL Gift Show Autumn, simply displaying products and waiting is unlikely to be enough to attract visitors. Exhibitors need to communicate within a short time what type of retail environment the product is suited to, which customers it can appeal to, and how it differs from existing products.

• Clearly define target sales channels such as department stores, specialty stores, lifestyle shops, and e-commerce
• Organize flagship and new products and limit the number of items displayed
• Prepare business terms such as retail price, wholesale price, wholesale margin, minimum order quantity, and delivery schedule
• Clearly indicate whether OEM, custom orders, personalization, and collaborations are available
• Organize information about materials, manufacturing methods, place of origin, and brand story
• Display products in a setting similar to an actual retail environment
• Prepare product catalogs, price lists, and ordering and business meeting materials
• Prepare English-language materials and exhibition videos with English subtitles for overseas buyers
• Plan sample inventory, replenishment, delivery, and removal methods in advance

For lifestyle goods, fashion, and interior products in particular, it is important to propose not only individual products but also how multiple products can be combined into a retail presentation. Shelves, display platforms, fixtures, lighting, and graphics should be combined to create a setting that helps buyers imagine how the products would look in their stores.

Digital gadgets and retail support services, on the other hand, can be difficult to understand from appearance alone, making operational demonstrations and monitor-based explanations effective. For character and licensing businesses, large photographs and exhibition videos showing product examples, collaborations, retail deployments, and event cases can help visitors visualize how the license could be used.

Estimated Exhibition Costs

The cost of exhibiting at TOKYO INTERNATIONAL Gift Show Autumn should be planned to include not only the booth fee but also exhibition booth construction, display platforms and fixtures, lighting, graphics, product transportation, staffing, labor costs, monitors, and exhibition video production.

As a general guideline, even a small-scale exhibit may require a total budget of around JPY 1 million or more, while wooden custom booths, original fixtures, large signage, and multiple booths can result in costs of several million JPY or more. The following figures are general references for budget planning. Actual costs vary depending on booth quantity, exhibit category, decoration, equipment, and options. Exact pricing should be confirmed with the TOKYO INTERNATIONAL Gift Show Autumn organizer.

Booth Fee

One booth is suitable for companies focusing their exhibit on a new brand, new product, or specific product series. If a company wants to display many product categories or separate product display areas from business meeting areas, two or more booths can make the layout easier to manage.

Companies that want to express a larger brand world, operate multiple brands, or propose an entire lifestyle concept may also consider four or more booths. Booth fees, locations, and open-side conditions should be checked for each edition, and exact fees should be confirmed with the TOKYO INTERNATIONAL Gift Show Autumn organizer.

Decoration and Booth Construction Costs

As a general guideline, a simple exhibit based on a system booth may start from around JPY 500,000. When wooden construction, original fixtures, large signage, and lighting effects are combined, JPY 1–3 million or more is one general benchmark.

At TOKYO INTERNATIONAL Gift Show Autumn, the way products are displayed can directly influence how they are evaluated. Lifestyle goods and interiors may be shown in settings inspired by actual rooms or stores, fashion products in shop-style displays, accessories with suitable lighting and showcases, and character products with large graphics. Exhibition booth construction should therefore be tailored to the product category.

When selecting a booth contractor, rather than comparing only prices, it is useful to review construction photographs from projects involving product categories similar to your own, such as lifestyle goods, fashion, characters, or interiors. This helps evaluate both product presentation and the likely finished appearance of the booth.

Staffing Costs

Even for one booth, assigning approximately two to four staff members generally makes operations easier when guidance, product explanation, and business discussions may occur at the same time. Companies displaying many products may also assign different staff members to individual categories.

In gift and lifestyle goods business discussions, buyers may ask not only about the products themselves but also specific business terms such as price, order quantity, delivery schedule, wholesale margin, custom orders, OEM, inventory, and sales territory. It is important to have sales representatives or product planning staff on site who can answer these questions immediately.

Companies targeting overseas buyers should prepare English-speaking staff or interpreters. English product materials and exhibition videos with English subtitles can also continue providing basic brand information while staff members are engaged in other meetings.

Transportation and Logistics Costs

Small lifestyle goods and accessories are relatively easy to transport, while furniture, interior products, large fixtures, and large quantities of product samples require consideration of delivery vehicles, carts, handling, and empty-box storage. As a general guideline, transportation costs may range from several tens to several hundred thousand JPY or more depending on the amount and weight of the exhibit.

Overseas exhibitors should also confirm international transportation, customs clearance, import regulations, and re-export procedures for product samples. Products such as cosmetics, food, and electrical products may be subject to different conditions for display or sale in Japan, making advance confirmation important.

Booth Examples by Size

1-Booth Exhibit

One booth is suitable for companies focusing on a clear theme such as a new brand, new products, regional products, accessories, stationery, or small lifestyle goods. Rather than displaying too many items, it is important to make it immediately clear what the brand represents and what type of retail environment the products are suited to.

Flagship products can be positioned along the aisle, with the brand name and a large visual on the back wall and shelves or display platforms along the sides. In some cases, selecting a smaller number of featured products and preserving open space communicates brand value more effectively than filling the booth with merchandise.

In a small booth, fixture placement can make it difficult for visitors to enter, so reviewing construction photographs while considering product display areas, staff positions, and business meeting space can help visualize the final layout.

2-Booth Exhibit

With two booths, product display and business meeting areas can be separated, making this format suitable for manufacturers with several product series and companies seeking OEM or wholesale business discussions.

New products and visually striking items can be positioned along the aisle, while category-specific shelves are installed inside the booth. A table at the back allows visitors to move naturally from viewing products to discussing price, quantity, OEM, and delivery schedules in a more comfortable setting.

For fashion and lifestyle goods, another option is to create a retail environment inspired by an actual store and use part of the space for business meetings. Reviewing previous booth photographs and case studies can help identify ways to balance brand presentation and business meeting functionality within limited space.

4 Booths or More

With four or more booths, exhibitors can display multiple brands or a large number of product categories and create larger shop-like or lifestyle-space presentations. This format is suitable for furniture, interiors, fashion, and lifestyle brands that want to communicate the entire brand world rather than individual products.

Large signage, LED displays, multiple monitors, showcases, product display zones, business lounges, and presentation spaces can also be combined. Character and licensing companies may use large graphics together with examples of licensed products to communicate both IP recognition and potential applications at a glance.

Large-scale booths require integrated planning not only for product display but also lighting, video, visitor flow, stock storage, business meetings, and staff movement. It is important to select a contractor with experience constructing large exhibition booths and review photographs and case studies from projects of similar scale.

Key Points for a Successful Exhibition Booth

Visitor Flow Design

At TOKYO INTERNATIONAL Gift Show Autumn, many buyers visit a large number of booths within a limited time. The booth therefore needs a flow that allows visitors to notice products from the aisle, become interested, approach and touch the products, speak with staff, and move naturally into a business discussion when appropriate.

Rather than blocking the booth entrance with a reception counter or large fixtures, keeping the aisle side open makes it easier for visitors to approach products naturally. Popular and new products can be positioned where they are visible from the aisle, while detailed product lines and meeting seats are placed further inside.

Visibility

Because an enormous variety of products is displayed throughout TOKYO INTERNATIONAL Gift Show Autumn, exhibitors need to communicate within a few seconds not only the company name but also what kind of products the brand offers. The brand name, product category, and distinctive key message should be visible from a high position.

• High-position signage visible from distant aisles
• Large photographs communicating the brand world
• Short copy explaining the key features of flagship products
• Lighting that accurately shows product colors and textures
• Large monitors showing usage scenes
• LED displays playing brand videos

Lighting can significantly change the impression of lifestyle goods and fashion products. Accessories and glass products require consideration of reflections, while fashion and interiors need lighting plans that allow materials and colors to appear natural.

Present Products as a Retail Environment

Buyers are interested in more than the appeal of an individual product. They also need to understand how the product would look in their own store and what other products it could be sold together with.

Lifestyle goods can be displayed in living-room or kitchen settings, fashion products in shop-like spaces, outdoor products in usage scenes, and pet products in spaces showing people and pets together. Presentations close to actual usage and retail situations make it easier for buyers to imagine the products after introduction.

Demonstration and Experience Design

Depending on the category, demonstrations and hands-on experiences can also be effective at TOKYO INTERNATIONAL Gift Show Autumn. Rather than simply allowing visitors to touch a product, exhibitors should communicate within a short time what benefits result from using it.

• Kitchenware: demonstrate actual usage and cooking processes
• Stationery: allow visitors to experience writing feel, processing methods, or storage functions
• Digital gadgets: use operational demonstrations to show functionality and usage situations
• Beauty products: allow visitors to experience application methods and textures
• Outdoor products: demonstrate assembly and storage methods
• Retail support services: demonstrate the operation of systems and services
• Character and licensing: show product applications and retail deployments through video

The key is to explain not only product functionality but also benefits from the buyer’s perspective, such as “easy to sell in stores,” “space-efficient display,” “captures gift demand,” “helps increase average transaction value,” or “can be proposed to new customer segments.”

Using Exhibition Video

We strongly recommend using exhibition video at TOKYO INTERNATIONAL Gift Show Autumn. Because an enormous number of products are displayed throughout the venue, preparing a two- to three-minute product or brand introduction video makes it easier to communicate product characteristics and brand identity within a short time.

For lifestyle goods and interiors, video can show products being used in actual living spaces; for outdoor products, real outdoor usage scenes; for stationery, how products are used; for fashion, how products look when worn; for regional products, manufacturing processes and craftsmanship; and for character businesses, licensed products and event deployments. These are all scenes that can be difficult to reproduce inside the booth itself.

Video is especially effective for traditional crafts and regional brands because it can show where a product is made, who makes it, and how it is produced, communicating the background and story that cannot be fully conveyed by the product alone. It is also useful when explaining Japanese production regions and manufacturing processes to overseas buyers.

Repeatedly playing video on large monitors or LED displays can attract the attention of visitors walking through the aisles and encourage them to stop. Because video can continue explaining products while staff are in business meetings, information delivery does not need to stop during crowded periods or when staff are temporarily unavailable.

Companies planning business discussions with overseas buyers may find it useful to prepare English-language exhibition videos or videos with English subtitles. Video can communicate not only product features but also usage methods, manufacturing processes, brand stories, OEM capabilities, and implementation examples, helping bridge language differences.

Our exhibition video service can record product and service explanations by company representatives at the exhibition venue and edit them into videos of approximately two to three minutes. Because the company representative explains the product directly, the resulting content can communicate features, development background, usage methods, and differences from competing products that may be difficult to convey through catalogs alone.

Recorded videos can be published on the same day or the following day, allowing information to be distributed while TOKYO INTERNATIONAL Gift Show Autumn is still taking place. Product information can also be delivered beyond time, location, national borders, and language barriers to buyers and business partners who were unable to visit the exhibition.

The videos can also be reused on corporate websites, YouTube, social media, sales emails, online meetings, and sales materials for distributors. By preserving product explanations that were repeatedly given at TOKYO INTERNATIONAL Gift Show Autumn as video content, exhibitors can continue using them as sales and marketing assets after the event.

TOKYO INTERNATIONAL Gift Show Autumn lasts only a few days, but product sales development continues afterward. By continuously publishing exhibition videos on “Internet Exhibition.tv,” which we operate, product information can continue reaching domestic and overseas buyers and distribution professionals who could not attend the exhibition.

When video recording is planned, it is more efficient to design monitor positions, lighting, backgrounds, filming areas, and visitor flow before TOKYO INTERNATIONAL Gift Show Autumn. Working with an exhibition booth contractor that can also handle video production makes it possible to design the booth around both filming and playback rather than planning the exhibition booth and video separately.

Visitor Acquisition Strategies for Better Exhibition Results

Email Marketing

Existing customers, retailers that have previously made inquiries, wholesalers, trading companies, and potential distributors should receive individual exhibition invitations before TOKYO INTERNATIONAL Gift Show Autumn. Rather than simply saying “We will exhibit at TOKYO INTERNATIONAL Gift Show Autumn,” it is important to communicate specific details such as new products, limited products, OEM capabilities, and topics available for business discussion.

For example, messages such as “First presentation of a new series,” “OEM and personalization consultations available,” “Seeking overseas sales partners,” or “New retail display proposals on exhibit” give recipients a clear reason to visit the booth. Important customers and prospects should be offered specific meeting times in advance to ensure face-to-face discussions at the venue.

Using Social Media

For B2B sales channel development, LinkedIn and X can be used to communicate new products, brand stories, exhibition preparations, and booth information. Highly visual lifestyle goods, fashion, interiors, and character products are also well suited to visual social platforms such as Instagram.

YouTube can be used to publish product explanations, brand introductions, manufacturing processes, and usage scenes. Preview videos can be released before TOKYO INTERNATIONAL Gift Show Autumn, product introductions from the booth during the event, and two- to three-minute exhibition videos after the event, allowing the exhibition to develop into continuous sales promotion rather than ending as a one-time event.

Invitations and Direct Mail

For department stores, specialty shops, select shops, and other companies that exhibitors particularly want to attract, physical invitations and direct mail can be combined with digital communications. In addition to product photographs, clearly explaining what type of retail environment the product suits and what kind of business discussion is possible can create a stronger reason to visit.

A QR code linking to a dedicated exhibition landing page or product explanation video allows recipients to review information that cannot be fully communicated on printed materials. For overseas buyers, a QR code linking directly to an English-language page or English-subtitled video can also be effective.

Individual Outreach to Important Customers

Existing major customers, buyers considering product introduction, potential distributors, and OEM prospects should be contacted individually by sales representatives rather than only through mass emails. Setting a concrete business topic such as “We would like to propose this product for your retail channel” based on the customer’s store format or sales channel can be effective.

If product explanation videos and digital catalogs are sent in advance, the meeting at TOKYO INTERNATIONAL Gift Show Autumn can begin directly with specific topics such as pricing, order quantities, delivery schedules, sales territories, and OEM conditions rather than spending time on basic product explanations.

Using an Exhibition Landing Page

Creating a dedicated exhibition landing page and directing email, social media, direct mail, and sales representative communications to one page makes it easier to manage information distribution before and after TOKYO INTERNATIONAL Gift Show Autumn.

• Products and new products to be exhibited
• Product features and problems they solve
• Target stores and sales channels
• Brand story
• Usage scenes and manufacturing processes
• OEM, custom-order, and licensing capabilities
• Introduction and sales examples
• Booth information
• Meeting reservation form
• Exhibition video

We recommend keeping the exhibition landing page online after TOKYO INTERNATIONAL Gift Show Autumn and adding exhibition videos recorded at the venue and new business materials. This allows the page to continue generating inquiries from people searching for TOKYO INTERNATIONAL Gift Show Autumn and buyers who discover the products after the exhibition has ended.

Company that Can Provide Booth Construction and Operations Support for TOKYO INTERNATIONAL Gift Show Autumn

At TOKYO INTERNATIONAL Gift Show Autumn, the ideal exhibition booth construction varies considerably depending on whether the exhibited products are lifestyle goods, fashion, character merchandise, stationery, beauty products, interiors, or other categories. Rather than simply creating a booth where products are placed on display, it is important to create a retail environment that makes buyers feel they would like to sell the products in their own stores.

When selecting a booth contractor, we recommend reviewing photographs and past construction examples from product categories similar to your own. The required know-how differs depending on the merchandise, such as lifestyle goods merchandising, apparel fixtures, accessory showcases, interior spatial displays, and large character graphics.

When large monitors or LED displays are used, their position needs to be designed so the video is visible from the aisle, balanced with product lighting, and viewable even while business discussions are taking place. A booth contractor that can also handle video production can plan filming backgrounds, lighting, monitors, LED displays, and filming space from the booth design stage.

For overseas exhibitors or companies planning business discussions with international buyers at TOKYO INTERNATIONAL Gift Show Autumn, it is easier to prepare when working with a company that can also advise on multilingual signage, English-language materials, exhibition videos with English subtitles, interpreters, and international product transportation.

In addition, recording product explanations by company representatives at the TOKYO INTERNATIONAL Gift Show Autumn venue and distributing them as two- to three-minute exhibition videos on the same day or the following day allows product information to reach buyers who were unable to attend. Continuous publication on “Internet Exhibition.tv” can extend a trade show lasting only a few days into long-term sales and PR activities targeting both domestic and overseas markets.

It is important to comprehensively plan exhibition booth construction, product displays, monitors and LED, exhibition videos, multilingual support, and on-site operations in order to create an exhibition environment that communicates the appeal of products and brands to buyers. When comparing contractors, companies should evaluate not only price but also construction photographs and past projects and select a company with experience appropriate to their product category and exhibition scale.

Please see the booth construction company page below.