What is SEMICON Japan? | International Exhibition for Semiconductor Manufacturing Equipment, Materials, Advanced Packaging, Inspection & Metrology

Benefits of Exhibiting

SEMICON Japan is an international exhibition where companies can directly present semiconductor manufacturing equipment, materials, components, inspection and metrology systems, advanced packaging technologies, manufacturing automation solutions and related products and technologies to semiconductor industry professionals from Japan and overseas.

Exhibitors have opportunities to meet R&D, production engineering, equipment investment and procurement professionals from semiconductor device manufacturers, manufacturing equipment suppliers, materials manufacturers, research institutions and other organizations.

Technical advantages and implementation benefits in manufacturing processes can be explained in detail using physical samples, equipment demonstrations, measurement data and product videos.

The exhibition can also be used to develop new customers in Japan and overseas, identify joint-development partners, strengthen relationships with distributors and enter new semiconductor supply chains.

Key Preparation Points for Exhibitors

Before exhibiting, clearly define the target companies and departments you want to prioritize, such as semiconductor device manufacturers, manufacturing equipment suppliers and materials manufacturers.

For semiconductor manufacturing equipment, organize information on processing capacity, supported processes, accuracy, throughput, equipment dimensions, required utilities and maintenance support.

For semiconductor materials, prepare documentation explaining purity, physical properties, heat resistance, chemical resistance, supply capacity and quality-control systems.

For inspection and metrology equipment, present information on measurement principles, detection limits, accuracy, repeatability, processing speed and application examples.

For advanced packaging technologies, organize technical information such as bonding accuracy, packaging density, thermal characteristics and reliability evaluation.

For manufacturing DX products, be prepared to explain integration with existing equipment, methods of using manufacturing data, implementation benefits and security.

If business discussions with overseas companies are expected, prepare English-language product catalogs, technical materials and product videos with subtitles.

Estimated Exhibiting Costs

Booth Fees

Exhibiting fees may vary depending on the number of booths, exhibition area, participation category, application timing and SEMI membership status.

When displaying actual semiconductor manufacturing equipment or inspection and metrology systems, check additional costs related to electrical power, compressed air, exhaust systems and heavy-equipment handling.

Refer to the organizer’s latest exhibitor information for current booth fees and application conditions.

Booth Decoration & Construction Costs

As a general planning estimate, booth construction may cost approximately JPY 300,000–800,000 for one booth, JPY 700,000–1,500,000 for two booths, and JPY 1,500,000 or more for four booths or more.

These are general estimates for exhibition booth construction and are not official construction rates provided by the SEMICON Japan organizer. Booth fees and specialized facility work are not included.

Displays involving large manufacturing equipment, precision measurement systems or clean environments may require additional costs for special electrical systems, heavy-load handling, air conditioning, exhaust systems and safety equipment.

When requesting a quotation from a booth contractor, provide the dimensions and weight of exhibits, required utilities, whether demonstrations will be conducted and the amount of meeting space required.

Personnel Costs

In addition to sales staff, assign technical sales and R&D personnel who can explain semiconductor manufacturing processes, equipment performance, material characteristics, inspection and metrology technologies and related technical details.

Having personnel capable of answering detailed technical questions can lead to concrete discussions about equipment evaluation, material adoption and joint development.

To support meetings with overseas companies, consider assigning personnel who can communicate in English or other foreign languages.

Transportation & Logistics Costs

Budget for transportation, move-in and move-out, packing, insurance, installation and removal of manufacturing equipment, precision measurement systems, semiconductor materials and booth fixtures.

For precision equipment, consider vibration and shock protection. For large equipment, check move-in routes, floor load capacity, material-handling equipment and installation procedures.

If chemicals, specialty gases or other regulated materials will be displayed or used, confirm the organizer’s and venue’s rules and safety requirements in advance.

Contact the exhibition organizer for exact costs.

Booth Examples by Size

1-Booth Exhibit

Suitable for presenting semiconductor materials, precision components, equipment components, compact measurement systems, software and technical services.

Combine product samples, performance-comparison data, technical information panels and monitors so that visitors can understand the technical characteristics in a short time.

2-Booth Exhibit

A possible configuration combines a live display of compact equipment with comparative displays of components and materials and a technical consultation area.

Use measurement data and manufacturing-process videos to clearly communicate the benefits of adopting the equipment or materials.

4 Booths or More

Suitable for companies presenting multiple semiconductor manufacturing systems or related technologies.

The booth can combine live equipment demonstrations, product-category displays, technical presentations and business meeting areas.

When exhibiting large equipment or precision instruments, the design should account for electrical power, exhaust systems, safety equipment and visitor flow.

When selecting a booth contractor, check its experience with semiconductor and electronics exhibitions, track record in handling precision equipment, and photographs or portfolios of previous projects.

Key Elements of a Successful Exhibition Booth

Visitor Flow Design

Separate the flow of visitors watching equipment demonstrations, engineers examining product samples and professionals seeking detailed business discussions.

For large equipment displays, provide a safe viewing area and establish restricted-access zones when necessary.

If equipment evaluation or joint-development consultations are a priority, design a natural route from the product display area to technical meeting spaces.

Visibility

Ensure that the brand name, technology field and problems solved by the product can be clearly identified from the aisle.

Communicate technical benefits concisely, such as “yield improvement,” “support for advanced process scaling,” “high-precision measurement,” “energy saving” and “higher equipment utilization.”

Displaying performance comparison graphs, measurement data and implementation examples helps visitors quickly assess the relevance of the solution to their own challenges.

Demonstration & Experience Design

For semiconductor manufacturing equipment, live demonstrations and videos explaining operating principles, process flows and performance comparisons are effective.

For inspection and metrology equipment, demonstrating actual measurement procedures and data visualization helps communicate the equipment’s characteristics more clearly.

For materials, explain technical advantages using data on physical properties, purity, heat resistance and reliability evaluation.

During demonstrations, consider electrical power, high-temperature areas, moving parts, chemicals, gases and visitor safety.

Using Video at the Exhibition

Showing product introduction videos of approximately 2–3 minutes on monitors or LED displays in the booth can efficiently explain processes such as deposition, etching, cleaning, inspection and metrology, and packaging.

Video is particularly effective for showing content that is difficult to reproduce at the exhibition venue, such as actual semiconductor fab operations, internal equipment structures, manufacturing processes and changes in measurement data.

If the content is intended for semiconductor manufacturers and R&D professionals overseas, consider multilingual support such as English subtitles.

Looping videos allows product information to continue reaching visitors even while staff members are engaged in technical consultations or business meetings.

Product explanations by company representatives or technical staff can also be recorded at the exhibition and edited into approximately 2–3 minute videos for distribution on the same day or the following day.

Completed videos can be reused on the company’s website, YouTube, social media, sales emails, product pages and materials for overseas distributors.

By continuing to publish them on Internet Exhibition.tv, product information can also reach R&D, production engineering and manufacturing professionals in Japan and overseas who were unable to attend the exhibition.

Videos introducing semiconductor manufacturing equipment and materials technologies can become long-term assets for sales activities and technical communication even after the exhibition ends.

If a booth contractor can provide both booth construction and video production, equipment placement, lighting, monitors, LED displays, safety equipment and filming positions can be planned together from the design stage.

Strategies for Attracting Visitors and Improving Exhibition Results

Email Marketing

Send exhibition announcements to R&D, production engineering and procurement professionals at semiconductor device manufacturers, manufacturing equipment suppliers and materials manufacturers, as well as existing customers and companies considering equipment investments.

Introduce the products to be exhibited, technical features, planned equipment demonstrations and booth number to encourage advance meeting reservations.

Social Media

Use LinkedIn, YouTube and other platforms to publish videos of manufacturing equipment in operation, technical explanations, measurement data and implementation examples.

Short videos explaining the technical advantages of products can increase interest among R&D and production engineering professionals in Japan and overseas.

Invitations & Direct Mail

Send individual invitations and technical materials to R&D, equipment investment and procurement departments of semiconductor manufacturers and manufacturing equipment suppliers that you want to prioritize.

Announce equipment demonstration and technical consultation schedules in advance to encourage concrete business meeting reservations.

Exhibition Landing Page

Create a dedicated exhibition Landing Page featuring exhibited products, booth number, technical specifications, implementation examples, product videos, catalogs and a technical consultation reservation form.

After the exhibition, the page can continue to serve as an information resource for companies considering equipment investment, material adoption or joint development.

Companies Available for Booth Construction and Exhibition Operations Consultation

When exhibiting at SEMICON Japan, it is important to select a booth contractor capable of handling technical exhibits involving semiconductor manufacturing equipment, precision instruments and electronic materials.

Check whether the contractor can support the move-in and installation of large equipment, handling of precision instruments, electrical work, equipment demonstration areas, safety equipment, lighting, monitors and LED displays according to the exhibition requirements.

Product demonstrations and explanations by technical personnel can also be filmed at the exhibition and edited into videos of approximately 2–3 minutes on the same day or the following day, enabling timely communication during the event.

By continuing to publish completed videos not only on the company’s website and social media but also on Internet Exhibition.tv, product information can continue reaching R&D, production engineering and manufacturing professionals in Japan and overseas even after the exhibition ends.

Please see the booth construction company pages below.