What is POWTEX Tokyo? | Specialized Exhibition for Grinding, Classification, Mixing, Drying, Powder Conveying & Measurement Technologies

Benefits of Exhibiting

POWTEX Tokyo is a specialized exhibition where companies can directly present products and technologies related to grinding, classification, mixing, granulation, drying, powder conveying and measurement to professionals involved in R&D, production engineering, manufacturing and quality control across powder-processing industries.

The exhibition offers opportunities to develop sales channels in a wide range of sectors, including chemicals, food, pharmaceuticals, cosmetics, batteries, electronic materials, ceramics, metals, environmental technologies and recycling.

Actual equipment displays, manufacturing process demonstrations, powder samples and measurement data can be used to clearly explain product performance and the benefits of implementation.

Interaction with engineers and researchers from universities and research institutions may also lead to joint research and the development of new applications.

Key Preparation Points for Exhibitors

Before exhibiting, clearly define the industries you want to prioritize—such as chemicals, food, pharmaceuticals or battery materials—as well as the target departments, including R&D, production engineering, equipment procurement and quality control.

For grinding and classification equipment, organize information on processing capacity, applicable materials, particle-size distribution, power consumption, wear and contamination countermeasures.

For mixing, dispersion and granulation equipment, prepare materials explaining uniformity, processing time, applicable materials, scale-up conditions and cleanability.

For powder conveying and feeding equipment, clarify conveying capacity, compatibility with powder characteristics, blockage countermeasures, dust control and connection requirements with existing production lines.

For measurement and analytical instruments, introduce the measurement principle, measurement range, accuracy, repeatability, measurement time and application examples.

For powder materials, organize information on particle size, particle shape, purity, dispersibility, applications and supply capacity.

If you plan to conduct live equipment demonstrations, confirm in advance the requirements for power supply, compressed air, exhaust, dust collection, prevention of powder dispersion, equipment weight and safety measures.

Estimated Exhibition Costs

Booth Fees

Exhibition fees vary depending on the number of booths, exhibition area, participation category, decoration plan and application conditions.

For live displays of powder processing machinery and measurement equipment, confirm additional costs related to power supply, compressed air, exhaust, dust collection systems and handling of heavy equipment.

Trial booths may also be offered to first-time exhibitors and other eligible companies, so check the applicable conditions.

Please refer to the organizer’s official exhibitor information for the latest booth fees and application requirements.

Booth Decoration & Construction Costs

As a general guideline, booth construction may cost approximately JPY 300,000–800,000 for one booth, JPY 700,000–1,500,000 for two booths, and JPY 1,500,000 or more for four booths or more.

These figures are general estimates for exhibition booth construction and are not official construction fees provided by the POWTEX organizer. Booth fees are not included.

Additional costs may arise when displaying large grinders, mixers, dryers, powder conveying systems and other actual equipment, or when installing dedicated power supplies, dust collection systems, heavy-duty display platforms, monitors or LED displays.

When requesting a quotation from a booth contractor, provide the dimensions and weight of the exhibits, required utilities, whether demonstrations will be conducted and the amount of meeting space required.

Personnel Costs

In addition to sales staff, assign R&D, production engineering or technical sales personnel who can explain powder properties and manufacturing processes.

Having staff who can answer technical questions from visitors can lead to concrete discussions about equipment introduction, trial processing and joint development.

If live equipment demonstrations are planned, also ensure that personnel responsible for safe operation and equipment handling are available.

Transportation & Logistics Costs

Budget for transportation, move-in and move-out, packaging, insurance, installation and removal of powder processing equipment, measurement instruments, powder materials and exhibition fixtures.

For large equipment, confirm transport routes, floor load limits, material-handling equipment and installation procedures.

When bringing powder materials into the venue, consider measures for preventing dispersion, humidity control, sealed containers and appropriate storage and handling methods based on the characteristics and hazards of the material.

For exact costs, contact the exhibition organizer.

Booth Examples by Size

1-Booth Exhibit

This format is suitable for introducing powder materials, measurement instruments, compact laboratory equipment, contract processing and contract measurement services.

Combine powder samples, performance comparison data, product information panels and monitors so that technical advantages can be communicated quickly.

2-Booth Exhibit

A two-booth layout can separate live displays of compact grinders, mixers and measurement equipment from a technical consultation area.

Display powder samples before and after processing together with measurement results to clearly demonstrate equipment performance and implementation benefits.

4 Booths or More

This format is suitable for companies presenting multiple powder processing machines or process technologies.

The space can combine live equipment demonstrations, powder-process displays, technical seminars and meeting areas.

When displaying large or moving equipment, design the booth with power supply, dust collection, safety equipment and visitor circulation in mind.

When selecting a booth contractor, check its experience with industrial machinery, chemical and powder-related exhibitions, experience handling heavy equipment, and photographs or portfolios of previous projects.

Key Points for a Successful Exhibition Booth

Visitor Flow Design

Separate the flow of visitors examining powder samples, engineers watching live equipment demonstrations and visitors seeking detailed business discussions.

During demonstrations of powder equipment, secure a safe viewing area and take precautions against powder dispersion and moving machine components.

If equipment introduction and trial-processing consultations are priorities, design the booth so visitors can naturally move from the product display area to technical consultation seating.

Visibility

Make sure the brand name, technology field and problems solved by the product are clearly visible from the aisle.

Communicate technical benefits concisely, such as “high-precision particle-size control,” “improved mixing uniformity,” “stable powder conveying,” “dust control” and “energy saving.”

Displaying before-and-after powder samples, particle-size distribution graphs and implementation examples helps engineers quickly assess relevance to their own technical challenges.

Demonstrations & Hands-On Experiences

For grinding and classification equipment, demonstrations showing differences in particle size and particle-size distribution before and after processing can be particularly effective.

For mixing and dispersion equipment, demonstrate improvements in uniformity and processing time. For powder conveying systems, show conveying stability and blockage-prevention measures.

For measurement and analytical instruments, demonstrating the actual measurement procedure and data display helps visitors understand the equipment’s features more concretely.

During demonstrations, take precautions regarding dust, static electricity, heat generation, moving parts, hazardous materials and visitor safety.

Using Video at the Exhibition

Showing product introduction videos of approximately two to three minutes on monitors or LED displays can efficiently explain processes such as grinding, classification, mixing, granulation, drying and powder conveying.

Video is particularly effective for showing content that is difficult to reproduce at the exhibition venue, such as actual production operations, the internal structure of equipment, powder flow behavior and before-and-after processing comparisons.

If you plan to communicate with overseas chemical, food, pharmaceutical and battery-material manufacturers, consider multilingual support such as English subtitles.

By playing videos repeatedly, product information can continue to reach visitors even while staff are engaged in technical consultations or business meetings.

Another option is to record product explanations by company representatives or technical personnel at the exhibition and edit them into two- to three-minute videos for distribution on the same day or the following day.

The completed videos can be reused on the company website, YouTube, social media, sales emails, product pages and materials for overseas distributors.

By continuing to publish the videos on Internet Exhibition.tv, product information can also reach R&D, production engineering and manufacturing professionals in Japan and abroad who were unable to attend the exhibition.

Videos showing powder equipment in operation and powder processes can become long-term assets for sales and technical explanations even after the exhibition ends.

If a booth contractor can handle both booth construction and video production, equipment placement, lighting, monitors, LED displays, safety equipment and camera positions can be planned together from the design stage.

Strategies for Attracting Visitors and Improving Results

Email Marketing

Send exhibition announcements to R&D and production engineering professionals at chemical, food, pharmaceutical and battery-material manufacturers, as well as existing customers and companies considering equipment installation.

Introduce the products on display, technical features, processing capacity, demonstration schedule and booth number to encourage advance meeting reservations.

Social Media

Use LinkedIn, YouTube and other platforms to share videos of powder equipment in operation, manufacturing processes, technical explanations and implementation examples.

Short videos showing equipment processing capacity and changes in powder characteristics can increase interest among R&D and production engineering professionals.

Invitations & Direct Mail

Send individual invitations and technical materials to priority prospects such as chemical, food, pharmaceutical and battery-material manufacturers.

Provide the schedule for live demonstrations and technical consultations to encourage concrete meeting reservations.

Exhibition Landing Page

Create a dedicated exhibition landing page featuring the products on display, booth number, technical specifications, processing examples, product videos, catalogs and a technical consultation booking form.

After the exhibition, the page can continue to serve as an information resource for companies considering equipment installation, trial processing or joint development.

Companies That Can Support Booth Construction and Exhibition Operations

When exhibiting at POWTEX Tokyo, it is important to select a booth contractor capable of handling technical exhibits involving powder processing machinery, measurement instruments and industrial equipment.

Confirm that the contractor can support the move-in and installation of large equipment, heavy-duty display platforms, electrical work, dust collection and exhaust systems, live demonstration areas, safety equipment, lighting, monitors and LED displays according to the exhibition requirements.

Product demonstrations and explanations by technical personnel can also be filmed at the exhibition and edited into approximately two- to three-minute videos on the same day or the following day for use in communications during the event.

By continuing to publish completed videos not only on the company website and social media but also on Internet Exhibition.tv, product information can continue to reach R&D, production engineering and manufacturing professionals in Japan and abroad even after the exhibition ends.

Please see the booth construction company pages below.