What is JIMA (Japan Inspection Instruments Manufacturers’ Show)?｜A Specialized Exhibition for the Latest Technologies in Nondestructive Testing, Quality Control, and Equipment Maintenance

The videos shown below are randomly selected from this exhibition. To browse all videos from this exhibition, please see the “Featured Exhibitions by Year” section below.

Benefits of Exhibiting

JIMA is a specialized exhibition where exhibitors can directly introduce their products to engineers who actually select and use inspection equipment in areas such as manufacturing quality control and quality assurance, production engineering, equipment maintenance, and research and development.

With nondestructive testing equipment, differences between products can be difficult to communicate through catalog specifications such as measurement accuracy and detection capability alone. By using actual workpieces to demonstrate defect detection and measurement, exhibitors can show operability, inspection speed, images, and data analysis, making product characteristics easier to understand.

Because nondestructive testing has applications across a wide range of industries, including automotive, aerospace, steel, plants, civil engineering, and construction, the exhibition can also be used to explore new applications and industries, develop integration projects with equipment manufacturers, and identify sales agents and technology partners.

Key Preparation Points for Exhibitors

• Clearly define the target inspection processes and the types of defects that can be detected
• Prepare inspection demonstrations using actual workpieces and test specimens
• Enable visitors to compare inspection speed, accuracy, and repeatability
• Explain differences from conventional inspection methods and implementation benefits with quantitative data
• Show actual screens when using AI, image processing, or data analysis
• For automated equipment, explain how it can be connected to existing production lines
• Organize information on inspection data storage, management, and integration with higher-level systems
• Confirm safety measures when using radiation, lasers, or similar technologies
• For large equipment, confirm power requirements,搬入 routes, and floor load capacity in advance
• Prepare English-language materials and videos when expecting international visitors

Estimated Exhibition Costs

Exhibition budgets should include not only booth space fees but also booth construction, electricity and communications, transportation of exhibition equipment, personnel costs, and video production. The following figures are general estimates for domestic B2B exhibitions in Japan. Actual costs vary depending on the number of booth units, construction method, and equipment to be exhibited. Contact the exhibition organizer for exact fees.

Booth Space Fee

As a general guideline, booth space typically starts from several hundred thousand yen per booth. When multiple booth units are used, space fees increase accordingly as the exhibition area expands.

Booth Decoration and Construction Costs

Personnel Costs

It is important to assign not only sales representatives but also technical staff who can explain inspection principles and technical specifications. For highly specialized products, exhibitors should be prepared to provide technical consultations to visitors who bring specific workpieces or inspection requirements.

Transportation and Logistics Costs

Small inspection instruments can generally be transported as ordinary cargo, while large X-ray inspection systems, automated inspection equipment, and inspection systems incorporating robots may require heavy-load transportation and professional installation.

Booth Examples by Size

1-Booth Stand

A one-booth stand is suitable for companies focusing on a limited range of products such as ultrasonic flaw detectors, sensors, thermography equipment, and portable inspection instruments. Actual equipment and test specimens can be positioned along the aisle so that inspection results can be demonstrated on the spot.

Even in a small booth, displaying inspection screens on a large monitor allows surrounding visitors to see the demonstration. When selecting a booth contractor, it is useful to review construction photos and previous projects to confirm that the company can design a one-booth stand where the actual equipment remains highly visible.

2-Booth Stand

A two-booth stand is suitable for companies exhibiting multiple types of inspection equipment or separating live demonstrations from technical consultation areas. An efficient layout places the demonstration area along the aisle and the meeting space toward the rear.

Display counters can also be divided by inspection method, allowing visitors to move directly to products that match their applications. Review previous booth construction photos and select a contractor with experience displaying manufacturing and industrial equipment.

4-Booth or Larger Stand

A larger stand is suitable for companies exhibiting large inspection systems, automated inspection lines, robotic inspection systems, or companies proposing multiple inspection methods as an integrated solution.

Large LED displays and monitors can show internal inspection processes and footage of equipment operating in actual factories, making the application easier to understand than displaying the equipment alone. When selecting a booth contractor, review its experience and construction photos involving large equipment, heavy loads, power requirements, and safety measures.

Key Points for a Successful Exhibition Booth

Visitor Flow Design

For inspection equipment, the booth should create a natural flow in which visitors see the product from the aisle, watch an actual inspection demonstration, review the inspection results, and then consult with technical staff. Equipment should also be positioned so that visitors watching demonstrations do not block the aisle.

Visibility

Rather than simply displaying “Nondestructive Testing Equipment,” use large messages that explain what the system can inspect, such as “Detect Internal Welding Defects,” “Automate Inspection Processes,” or “AI-Powered Visual Inspection.”

Use elevated signage, large photographs, lighting, monitors, and LED displays so visitors can understand the product application even from a distance.

Demonstration and Hands-On Experience

Demonstrating actual test specimens or products and displaying detected defects or measurement results on a monitor is an effective way to communicate the capabilities of nondestructive testing equipment.

Do not simply operate the equipment. Explain the benefits after implementation, such as reducing inspection time, reducing dependence on highly skilled inspectors, enabling 100% inspection, or detecting abnormalities before equipment shutdown becomes necessary.

Using Exhibition Videos

In nondestructive testing, actual inspection environments such as factories, plants, bridges, tunnels, and aircraft cannot always be reproduced inside an exhibition booth. For this reason, showing a two- to three-minute product or service introduction video on a large monitor can be effective.

Footage of actual inspection work, installation on production lines, objects being inspected, detection screens, and analysis results helps visitors understand how the equipment is used within a short period of time.

Videos can continue explaining products while staff members are speaking with other visitors, helping provide information during periods when booth personnel are occupied.

When presenting overseas products or serving international visitors, English-language videos or videos with English subtitles can also be prepared. Large monitors and LED displays can visually communicate inspection technologies to visitors walking through the aisles.

Another approach is to record a company representative explaining the product or service at the exhibition, edit the footage into a two- to three-minute exhibition video, and publish it on the same day or the following day. This makes it possible to deliver product information to people who could not attend the exhibition, regardless of time, location, country, or language.

The recorded videos can be reused on the company website, YouTube, social media, sales emails, and sales materials. By continuing to publish them on Internet Exhibition.tv after the exhibition, technical explanations provided at the venue can be turned into long-term sales and marketing assets.

By working with an exhibition booth contractor that can also handle video production, monitor placement, LED displays, lighting, live equipment demonstrations, and filming space can be planned together from the booth design stage.

Visitor Attraction Strategies for Better Exhibition Results

Email Marketing

Notify existing customers, prospective customers, equipment management personnel, quality control professionals, and other relevant contacts in advance, clearly explaining the inspection equipment and demonstrations that will be presented.

Rather than simply announcing “We will exhibit at JIMA,” provide a specific reason to visit the booth, such as “Live Demonstration of AI Visual Inspection” or “Ultrasonic Detection of Internal Defects.”

Social Media

Use LinkedIn, X, YouTube, and other platforms to introduce inspection demonstrations and new products before the exhibition. Short videos showing actual defect detection can effectively communicate inspection technologies that are difficult to explain with still images alone.

Invitations and Direct Mail

Send individual invitations or direct mail to important customers and companies with a high potential for implementation, and arrange meetings in advance. QR codes can also be used to direct recipients to an exhibition landing page or meeting reservation page.

Using an Exhibition Landing Page

A dedicated exhibition landing page can include the products being exhibited, problems they solve, inspection methods, demonstration details, implementation examples, booth information, meeting reservations, and exhibition videos.

By keeping the landing page online after the exhibition and adding product explanation videos recorded at the venue, it can continue to serve as a page for acquiring prospective customers through search engines and sales emails.

Companies Available for Booth Construction and Exhibition Support

For booth construction at JIMA, experience in exhibiting industrial equipment and inspection systems is important, along with the ability to handle live equipment demonstrations, heavy-load transportation, power supplies, networks, and safety management.

Equipment using X-rays, lasers, and similar technologies, as well as large inspection systems, may involve facility and safety requirements that differ from ordinary product displays. When selecting a booth contractor, it is useful to review its construction experience and project photos from industrial equipment and manufacturing exhibitions.

A booth contractor that also provides exhibition video production can integrate monitors, large LED displays, lighting, live equipment demonstrations, and filming areas into the overall booth design.

Recording a two- to three-minute product or technical explanation by a company representative at the venue and distributing it on the same day or the following day makes it possible to reach engineers and equipment professionals in Japan and overseas who could not attend the exhibition.

By continuing to publish the recorded videos on Internet Exhibition.tv after the exhibition, explanations provided at the venue can be reused as ongoing sales and technical communication content rather than ending with the event itself.

Please see the exhibition booth contractor pages below.