What is FaW TOKYO (FASHION WORLD TOKYO) Spring? | A Comprehensive Trade Show for Brands, Textiles, OEM, Fashion Tech and More

The videos shown below are randomly selected from this exhibition. To browse all videos from this exhibition, please see the “Featured Exhibitions by Year” section below.

Benefits of Exhibiting

FaW TOKYO (FASHION WORLD TOKYO) Spring provides an opportunity to present products, materials, technologies and services directly to fashion industry buyers, merchandisers, product planners, production professionals, retailers and e-commerce businesses.

Fashion products contain many qualities that are difficult to communicate without seeing the actual item, such as texture, color, weight, comfort and sewing quality. For this reason, exhibitions where visitors can physically handle products are particularly well suited to the fashion industry.

The exhibition can be used not only to develop new sales channels for brands, but also to secure orders for fabrics and materials, acquire OEM/ODM projects, negotiate with overseas buyers and find new business partners.

Key Points for Exhibition Preparation

Clearly define the purpose of exhibiting and the target audience, such as “increase the number of stores carrying our brand,” “win OEM projects,” “propose our materials to apparel manufacturers,” or “develop overseas sales channels.”

In addition to product samples, prepare materials for business negotiations covering wholesale prices, minimum order quantities, lead times, production capacity, available materials and processing methods, and OEM/ODM terms. This makes it easier to move into specific business discussions.

Estimated Exhibition Costs

Booth Space Fees

The booth space fee is the basic cost of exhibiting. Fees vary depending on booth size and participation format, so when preparing a budget, costs for booth construction, fixtures and other items should be considered in addition to the exhibition fee.

Decoration and Booth Construction Costs

As a general planning guideline, a small booth of around one unit may cost approximately JPY 300,000–800,000, a two-unit booth approximately JPY 700,000–1,500,000, and a booth of four units or more generally JPY 1,500,000 or more.

For fashion exhibitions, construction costs vary depending on elements such as garment racks, shelving, mannequins, fitting areas, lighting, brand signage and monitors.

Staffing Costs

Budget for sales staff, product explanation staff, reception personnel and other staffing requirements. If negotiations with international visitors are a priority, consider assigning English-speaking staff or interpreters.

Transportation and Logistics Costs

Costs are incurred for bringing in and removing apparel, bags, shoes, display fixtures and product samples. When bringing products from overseas, international transportation and customs clearance should also be confirmed.

Please confirm exact fees with the exhibition organizer.

Booth Examples by Size

One-Booth Exhibit

Focus on selected brands or products and make effective use of wall surfaces and garment racks to create an easy-to-view display. A layout that allows visitors to immediately recognize the brand image and key products from the aisle is effective.

Two-Booth Exhibit

A two-booth layout makes it easier to separate display and meeting areas. Display zones can be organized by brand, product category or material, allowing visitors to move through the booth while comparing products.

Four Booths or More

A larger booth allows multiple brands or product lines to be zoned separately, combining displays, fitting areas, demonstrations, business meetings and video presentations. The entire space can also be used to express the brand’s identity and concept.

When choosing a booth contractor, review its track record, project photos and portfolio for fashion and apparel exhibitions.

Key Points for a Successful Exhibition Booth

Visitor Flow Design

Design the visitor flow so people can naturally view products while moving into the booth. Avoid overcrowding the aisle edge with garment racks and display tables, and leave enough space for visitors to pick up and examine products comfortably.

Visibility

In addition to the brand name, clearly communicate key characteristics from the aisle, such as “Made in Japan,” “Small-Lot OEM Available,” “Sustainable Materials,” or “International Brand,” so visitors can understand the appeal within a short time.

Demonstrations and Hands-On Experiences

Consider displays that allow visitors to experience the differences in products and services directly, such as touchable samples for materials, performance comparisons for functional apparel, or live system demonstrations for fashion technology.

Using Exhibition Videos

Playing a two- to three-minute product or brand introduction video on monitors or LED displays in the booth allows product features to be communicated even while staff members are engaged in business discussions.

Video is also effective for presenting information that cannot easily be brought to the venue, such as material manufacturing processes, garment factories, production equipment, wearing scenes and product usage. If international negotiations are expected, English subtitles make the content easier to understand for overseas visitors.

Another option is to film a company representative or staff member explaining products at the exhibition and edit and distribute the footage as a two- to three-minute video on the same day or the following day.

The recorded videos can be reused on the company’s website, YouTube, social media, sales emails, product pages and sales presentation materials.

By continuing to publish the videos on WorldTradeShow.tv（インターネット展示会.tv）after the exhibition, product information can also reach prospective customers in Japan and overseas who were unable to visit the venue. Product explanations delivered at the exhibition can therefore be reused as long-term sales and marketing assets rather than being limited to the event itself.

If a booth contractor can provide both booth construction and video production, product displays, lighting, monitors, LED screens and filming positions can be planned together from the booth design stage.

Visitor Acquisition Measures for Better Exhibition Results

Email Marketing

Send exhibition announcements to existing and prospective customers in advance, including information about displayed products, booth location and available consultation topics. For important customers, arranging meeting times in advance can improve efficiency.

Social Media

Use Instagram, LinkedIn, X and YouTube to introduce new products and items scheduled for exhibition before the event. Posting booth setup scenes and product introduction videos during the show can also increase awareness among prospective visitors.

Invitations and Direct Mail

For major buyers and prospective business partners, it is more effective to include product information and proposed discussion topics tailored to the recipient rather than sending only a general exhibition announcement.

Using an Exhibition Landing Page

Create a dedicated exhibition landing page on the company website with information about displayed products, booth number, a business meeting reservation form and product videos. By leaving videos and materials online after the exhibition, the page can continue generating inquiries through search and sales activities.

Companies Available for Booth Construction and Exhibition Operation Consultation

When exhibiting at FaW TOKYO (FASHION WORLD TOKYO) Spring, it is efficient to select a company that can provide integrated consultation covering booth construction that expresses the world of the apparel or fashion brand, product display, lighting, signage, monitors and video equipment, and logistics.

By filming product introductions or staff interviews at the venue and editing them into two- to three-minute videos on the same day or the following day, the content can also be used for communication during the exhibition period.

By continuing to publish the completed videos not only on the company’s own website and social media but also on WorldTradeShow.tv（インターネット展示会.tv）, product and brand information can continue reaching prospective customers in Japan and overseas after the exhibition has ended.

Please see the following pages for exhibition booth construction companies.