What is CAFERES JAPAN? | One of Japan's Largest B2B Trade Shows for the Café, Bakery, and Restaurant Industry

The videos shown below are randomly selected from this exhibition. To browse all videos from this exhibition, please see the “Featured Exhibitions by Year” section below.

Estimated Cost of Exhibiting

Booth Space Fees

Exhibition fees vary depending on booth size, location, application timing, and the organizer’s exhibiting plans. Exhibitors should always refer to the latest official Exhibitor Guide for current pricing and application details.

Since many exhibitors at CAFERES JAPAN conduct live cooking demonstrations, tastings, and beverage sampling, careful planning of electricity, water supply, drainage, gas, and utility requirements is essential.

Booth Construction Costs

Costs vary significantly depending on whether a standard shell scheme or a custom-built booth is selected.

• Standard booth: Approximately JPY 300,000–800,000
• Custom booth: Approximately JPY 800,000–3,000,000
• Large-scale booths may exceed JPY 5,000,000.

Staffing Costs

Many exhibitors assign sales representatives, baristas, chefs, demonstrators, product specialists, and reception staff to maximize visitor engagement.

Transportation & Logistics

Careful planning is required for transporting food products, beverages, commercial kitchen equipment, refrigerated items, and scheduling delivery and removal before and after the exhibition.

Typical Booth Sizes

1 Booth

Suitable for introducing new products and conducting business meetings. A compact tasting area and meeting table can be arranged efficiently.

2 Booths

Allows separate demonstration and meeting areas while showcasing multiple product lines.

4 Booths

Ideal for live kitchen demonstrations, displaying large commercial equipment, and presenting multiple brands simultaneously.

Keys to a Successful Booth

Food & Beverage Sampling

Allowing visitors to taste products firsthand is one of the most effective ways to demonstrate product quality and encourage business discussions.

Live Demonstrations

Operating espresso machines, ovens, kitchen equipment, and cooking demonstrations attracts visitors and increases engagement time.

Comfortable Meeting Space

Providing a dedicated area for business discussions improves the quality of negotiations and increases sales opportunities.

Video Presentations

Large displays featuring customer case studies, food preparation videos, production facilities, and brand stories help visitors better understand your business.

Marketing Before & After the Exhibition

Email Marketing

Send invitations, appointment schedules, and product announcements to existing customers and prospective buyers before the exhibition.

Social Media Promotion

Promote new products, demonstrations, and exhibition participation through Instagram, YouTube, LinkedIn, and other social media platforms.

Dedicated Landing Page

A dedicated exhibition page featuring products, tasting schedules, meeting reservation forms, and downloadable materials helps generate qualified leads.

Post-Show Follow-up

Prompt follow-up with quotations, catalogs, samples, and personalized proposals is essential for converting exhibition leads into business opportunities.

Using Promotional Videos

Attracting Booth Visitors

Videos showcasing food preparation, café operations, and customer success stories effectively communicate product value.

Introducing Your Company

Factory tours, production processes, quality control systems, and corporate introductions help build trust with potential customers.

Supporting Sales After the Exhibition

Exhibition videos can continue to be used on company websites, social media, online meetings, and Internet Exhibition.tv after the event.

Enhancing Brand Recognition

Professional video content strengthens brand awareness and continues supporting marketing activities long after the exhibition has ended.

Professional Exhibition Booth Contractors

Successful exhibition participation requires more than attractive booth design. Effective visitor flow, lighting, tasting areas, digital presentations, and professional visual communication all contribute to better results.

Professional exhibition contractors provide complete services including booth design and construction, promotional video production, corporate videos, website content, social media videos, and digital exhibition materials for Internet Exhibition.tv.

Frequently Asked Questions (FAQ)

What is CAFERES JAPAN?

CAFERES JAPAN is one of Japan’s largest B2B trade exhibitions dedicated to the café, bakery, restaurant, and foodservice industries.

What types of companies exhibit?

Food manufacturers, beverage companies, coffee-related businesses, commercial kitchen equipment suppliers, store equipment companies, POS and DX solution providers, packaging manufacturers, and many other foodservice-related businesses exhibit.

What products are exhibited?

Coffee, beverages, food ingredients, commercial kitchen equipment, bakery machinery, store facilities, POS systems, DX solutions, packaging materials, furniture, and sustainable products.

What are the benefits of exhibiting?

Exhibitors can meet restaurant owners, café operators, hotel managers, buyers, and decision-makers directly, expanding business opportunities and increasing brand recognition.

Are promotional videos effective for exhibitions?

Yes. Professional videos effectively showcase manufacturing processes, customer success stories, and product features while continuing to support sales and marketing activities after the exhibition.