{"id":99708,"date":"2026-10-24T18:44:22","date_gmt":"2026-10-24T22:44:22","guid":{"rendered":"https:\/\/www.worldtradeshow.tv\/english\/?p=99708"},"modified":"2026-10-24T18:44:22","modified_gmt":"2026-10-24T22:44:22","slug":"yume-kikaku-iburi-ninja-gakko-maru","status":"publish","type":"post","link":"https:\/\/www.worldtradeshow.tv\/english\/video\/good-life-fair-2026-japan\/yume-kikaku-iburi-ninja-gakko-maru\/","title":{"rendered":"Smoking-dried pickles and Ninja Gakko Maru - Yume Kikaku Kentaro Sudo Store [GOOD LIFE Fair 2026]"},"content":{"rendered":"<!-- TMV-FIELDS-START --><div class=\"entry-content \" lang=\"en\" dir=\"ltr\"><blockquote class=\"wp-block-quote\"><p>At GOOD LIFE Fair 2026, Yume Kikaku Kentaro Sudo Store introduced a new Akita traditional food product, &quot;Iburi Ninja Gakko Maru.&quot; Based in Ugo-machi, Ogachi-gun, Akita Prefecture, and founded in 2004, the company manufactures and sells iburi-gakko in the southern part of the prefecture and operates the &quot;Kino Kura&quot; brand.<\/p><p>The company says its iburi-gakko is made using only sugar, salt and rice bran, and is characterized by a traditional taste and production method in which it is pickled for more than 100 days. Alongside its standard products, the exhibit also explained the background to developing &quot;Iburi Ninja Gakko Maru,&quot; which features a ninja character, reflecting a desire to make Akita&#039;s traditional food easier to enjoy for people outside the prefecture and for younger generations.<\/p><p>In addition, the company lined up bottle-type products created in collaboration with a local miso maker that has been making miso for more than 30 years in the area, and is proposing them as a three-series lineup combining iburi-gakko and miso. The product lineup, which preserves traditional flavors while adding visual appeal and new combinations, highlighted an effort to deliver local food culture to a broader range of consumers.<\/p><\/blockquote><div class=\"video-summary-grid\"><div class=\"summary-card\"><h3>Challenges addressed<\/h3><ul><li><a href=\"https:\/\/www.worldtradeshow.tv\/?s=Appeal%20to%20new%20audiences&#038;post_type=post\">Appeal to new audiences<\/a><\/li><li><a href=\"https:\/\/www.worldtradeshow.tv\/?s=Making%20traditional%20foods%20approachable&#038;post_type=post\">Making traditional foods approachable<\/a><\/li><\/ul><\/div><div class=\"summary-card\"><h3>Solutions<\/h3><ul><li><a href=\"https:\/\/www.worldtradeshow.tv\/?s=Ninja%20character%20adoption&#038;post_type=post\">Ninja character adoption<\/a><\/li><li><a href=\"https:\/\/www.worldtradeshow.tv\/?s=Bottle-type%20collaboration%20product&#038;post_type=post\">Bottle-type collaboration product<\/a><\/li><li><a href=\"https:\/\/www.worldtradeshow.tv\/?s=Three-series%20lineup&#038;post_type=post\">Three-series lineup<\/a><\/li><\/ul><\/div><div class=\"summary-card\"><h3>Target customers<\/h3><ul><li><a href=\"https:\/\/www.worldtradeshow.tv\/?s=People%20outside%20Akita%20Prefecture&#038;post_type=post\">People outside Akita Prefecture<\/a><\/li><li><a href=\"https:\/\/www.worldtradeshow.tv\/?s=Younger%20generations&#038;post_type=post\">Younger generations<\/a><\/li><li><a href=\"https:\/\/www.worldtradeshow.tv\/?s=Iburi-gakko%20fans&#038;post_type=post\">Iburi-gakko fans<\/a><\/li><\/ul><\/div><\/div><div class=\"video-faq\"><h3 class=\"faq-heading\">FAQ<\/h3><details class=\"faq-item\"><summary>What is iburi-gakko made with?<\/summary><div class=\"faq-answer\">It is introduced as being made using only sugar, salt and rice bran, and pickled for more than 100 days.<\/div><\/details><details class=\"faq-item\"><summary>What is the aim of Iburi Ninja Gakko Maru?<\/summary><div class=\"faq-answer\">It was developed so that people outside Akita Prefecture and younger generations could enjoy Akita&#039;s traditional food, iburi-gakko, more casually.<\/div><\/details><details class=\"faq-item\"><summary>What is the bottle-type product a collaboration with?<\/summary><div class=\"faq-answer\">It is a collaboration with a local miso maker that has continued making miso in Akita for more than 30 years, and uses iburi-gakko and miso.<\/div><\/details><\/div><details class=\"video-transcript\"><summary>View video transcript<\/summary><div class=\"transcript-content\"><section class=\"tmv-transcript\" lang=\"en\" dir=\"ltr\"><p><a href=\"https:\/\/www.youtube.com\/watch?v=r_fKKvmWrTU&amp;t=0s\">00:00<\/a> We came from Akita. We are Yume Kikaku Kentaro Sudo Store.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=r_fKKvmWrTU&amp;t=5s\">00:05<\/a> Our company manufactures and sells iburi-gakko in the southern part of Akita Prefecture.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=r_fKKvmWrTU&amp;t=12s\">00:12<\/a> Our distinctive feature is that we are committed to the traditional taste and production method of pickling with only sugar, salt, and rice bran for more than 100 days.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=r_fKKvmWrTU&amp;t=24s\">00:24<\/a> That product is part of our &quot;Kino Kura&quot; brand.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=r_fKKvmWrTU&amp;t=28s\">00:28<\/a> These are our standard products sold throughout Japan, and we newly developed the product &quot;Iburi Ninja Gakko Maru&quot;.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=r_fKKvmWrTU&amp;t=42s\">00:42<\/a> We developed it with the hope that people outside Akita Prefecture and younger customers would enjoy Akita&#039;s traditional food, iburi-gakko, more casually.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=r_fKKvmWrTU&amp;t=54s\">00:54<\/a> We added a ninja character to the design.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=r_fKKvmWrTU&amp;t=57s\">00:57<\/a> Another new product is this bottle type. It is a collaboration with a local miso maker that has continued making miso in Akita for more than 30 years,<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=r_fKKvmWrTU&amp;t=71s\">01:11<\/a> and it is a three-series product using our iburi-gakko and miso.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=r_fKKvmWrTU&amp;t=79s\">01:19<\/a> Thank you very much.<\/p><\/section><\/div><\/details><h2>Contact the company<\/h2><div class=\"company-profile-section\"><div class=\"company-shot\"><a href=\"https:\/\/www.yume-akita.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/s.wordpress.com\/mshots\/v1\/https%3A%2F%2Fwww.yume-akita.com%2F?w=800\" alt=\"Yume Kikaku Kentaro Sudo Store official website\" loading=\"lazy\"><\/a><\/div><div class=\"company-info\"><h3 class=\"company-name\">Yume Kikaku Kentaro Sudo Store<\/h3><ul><li><span class=\"label\">Headquarters<\/span> <span class=\"value\">200-2 Ashida Oyachi, Ugo-machi, Ogachi-gun, Akita 012-1115, Japan<\/span><\/li><li><span class=\"label\">Established<\/span> <span class=\"value\">2004<\/span><\/li><li><span class=\"label\">Employees<\/span> <span class=\"value\">-<\/span><\/li><li><span class=\"label\">Official website<\/span> <span class=\"value\"><bdi dir=\"ltr\"><a href=\"https:\/\/www.yume-akita.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.yume-akita.com\/<\/a><\/bdi><\/span><\/li><li><span class=\"label\">Business areas<\/span> <span class=\"value\">Based in Ugo-machi, Ogachi-gun, in southern Akita Prefecture, the company manufactures and sells Akita&#039;s traditional iburi-gakko while preserving long-established methods.<\/span><\/li><li><span class=\"label\">Main products and services<\/span> <span class=\"value\">iburi-gakko, iburi-gakko online sales site, &quot;Kino Kura,&quot; Iburi Ninja Gakko Maru, bottle-type products using iburi-gakko and miso<\/span><\/li><\/ul><\/div><\/div><\/div><!-- TMV-FIELDS-END -->\n","protected":false},"excerpt":{"rendered":"<p>At GOOD LIFE Fair 2026, Yume Kikaku Kentaro Sudo Store introduced a new Akita traditional food product, &#8220;Iburi Ninja Gakko Maru.&#8221; Based in Ugo-machi, Ogachi-gun, Akita Prefecture, and founded in 2004, the company manufactures and sells iburi-gakko in the southern part of the prefecture and operates the &#8220;Kino Kura&#8221; brand. The company says its iburi-gakko&hellip;<\/p>\n","protected":false},"author":1,"featured_media":99709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[1143],"tags":[541,864,869],"class_list":["post-99708","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-good-life-fair-2026-japan","tag-agriculture-forestry-fishery-and-food-2","tag-living-6","tag-living-11","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smoking-dried pickles and Ninja Gakko Maru - Yume Kikaku Kentaro Sudo Store [GOOD LIFE Fair 2026]<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldtradeshow.tv\/english\/video\/good-life-fair-2026-japan\/yume-kikaku-iburi-ninja-gakko-maru\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smoking-dried pickles and Ninja Gakko Maru - Yume Kikaku Kentaro Sudo Store [GOOD LIFE Fair 2026]\" \/>\n<meta property=\"og:description\" content=\"At GOOD LIFE Fair 2026, Yume Kikaku Kentaro Sudo Store introduced a new Akita traditional food product, &quot;Iburi Ninja Gakko Maru.&quot; Based in Ugo-machi, Ogachi-gun, Akita Prefecture, and founded in 2004, the company manufactures and sells iburi-gakko in the southern part of the prefecture and operates the &quot;Kino Kura&quot; brand. 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