{"id":99702,"date":"2026-10-24T18:44:28","date_gmt":"2026-10-24T22:44:28","guid":{"rendered":"https:\/\/www.worldtradeshow.tv\/english\/?p=99702"},"modified":"2026-10-24T18:44:28","modified_gmt":"2026-10-24T22:44:28","slug":"kato-foods-natto-powder-dried-natto","status":"publish","type":"post","link":"https:\/\/www.worldtradeshow.tv\/english\/video\/good-life-fair-2026-japan\/kato-foods-natto-powder-dried-natto\/","title":{"rendered":"Natto powder and dried natto at GOOD LIFE Fair 2026"},"content":{"rendered":"<!-- TMV-FIELDS-START --><div class=\"entry-content \" lang=\"en\" dir=\"ltr\"><blockquote class=\"wp-block-quote\"><p>Kato foods made its second appearance from Gunma Prefecture at GOOD LIFE Fair 2026, introducing its \u201cSarasara Kin-Katsu natto powder\u201d and dried natto. The company is headquartered in Midori, Gunma, and manufactures and sells natto while also advancing a product lineup characterized by low-temperature aging production methods.<\/p><p>The centerpiece of the exhibit was \u201cSarasara Kin-Katsu natto powder,\u201d presented as a product that differs from ordinary natto by delivering living bacteria all the way to the intestines to support gut health, and promoted as the only product with university-backed evidence. It is also sold on Amazon, and the company recommends using it in yogurt or miso soup.<\/p><p>Kato foods also showcased three types of dried natto: nori-shio, pepper, and usushio. All are based on Okinawan seawater. The pepper flavor is aimed at drink accompaniment, while the nori-shio flavor is positioned as a product inspired by potato chips, with eating occasions proposed for a broad range of consumers.<\/p><\/blockquote><div class=\"video-summary-grid\"><div class=\"summary-card\"><h3>Challenges addressed<\/h3><ul><li><a href=\"https:\/\/www.worldtradeshow.tv\/?s=Product%20differentiation&#038;post_type=post\">Product differentiation<\/a><\/li><\/ul><\/div><div class=\"summary-card\"><h3>Solutions<\/h3><ul><li><a href=\"https:\/\/www.worldtradeshow.tv\/?s=Natto%20powder%20and%20dried%20natto&#038;post_type=post\">Natto powder and dried natto<\/a><\/li><\/ul><\/div><div class=\"summary-card\"><h3>Target customers<\/h3><ul><li><a href=\"https:\/\/www.worldtradeshow.tv\/?s=Women%20interested%20in%20gut%20health&#038;post_type=post\">Women interested in gut health<\/a><\/li><\/ul><\/div><\/div><div class=\"video-faq\"><h3 class=\"faq-heading\">FAQ<\/h3><details class=\"faq-item\"><summary>What are the features of Sarasara Kin-Katsu natto powder?<\/summary><div class=\"faq-answer\">It is presented as a product that differs from ordinary natto by delivering living bacteria all the way to the intestines to support gut health, and it is distinguished by having university-backed evidence.<\/div><\/details><details class=\"faq-item\"><summary>How was it suggested to eat it?<\/summary><div class=\"faq-answer\">It was recommended as an addition to yogurt, miso soup, and other dishes.<\/div><\/details><details class=\"faq-item\"><summary>What kinds of dried natto are available?<\/summary><div class=\"faq-answer\">There are three varieties: nori-shio, pepper, and usushio, each described as being seasoned with Okinawan seawater.<\/div><\/details><\/div><details class=\"video-transcript\"><summary>View video transcript<\/summary><div class=\"transcript-content\"><section class=\"tmv-transcript\" lang=\"en\" dir=\"ltr\"><p><a href=\"https:\/\/www.youtube.com\/watch?v=0BIj-7h-BLQ&amp;t=0s\">00:00<\/a> My name is Kato from Kato Foods.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=0BIj-7h-BLQ&amp;t=3s\">00:03<\/a> This is our second time participating from Gunma Prefecture today.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=0BIj-7h-BLQ&amp;t=7s\">00:07<\/a> Today we would like to introduce our Sarasara Kin-Katsu natto powder.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=0BIj-7h-BLQ&amp;t=13s\">00:13<\/a> Unlike ordinary natto, this product is designed to support gut health by delivering living bacteria all the way to the intestines, and it is the only product with university evidence.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=0BIj-7h-BLQ&amp;t=23s\">00:23<\/a> It is also sold on Amazon, and because gut health is currently a trend, it has become a very popular product among women.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=0BIj-7h-BLQ&amp;t=30s\">00:30<\/a> Please use it in yogurt, miso soup, and other dishes.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=0BIj-7h-BLQ&amp;t=34s\">00:34<\/a> We also have three types of dried natto: nori-shio, pepper, and usushio.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=0BIj-7h-BLQ&amp;t=42s\">00:42<\/a> Each one is based on Okinawan seawater.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=0BIj-7h-BLQ&amp;t=45s\">00:45<\/a> This is a standard salt-based product, so it is often purchased by natto fans.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=0BIj-7h-BLQ&amp;t=52s\">00:52<\/a> As for the pepper flavor, it is good as an accompaniment to drinks, and it also has an effect that helps make the blood less viscous,<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=0BIj-7h-BLQ&amp;t=59s\">00:59<\/a> so it is popular as a snack without guilt.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=0BIj-7h-BLQ&amp;t=63s\">01:03<\/a> And finally, the nori-shio flavor was created with potato chips in mind,<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=0BIj-7h-BLQ&amp;t=68s\">01:08<\/a> so it is popular with everyone from children to the elderly.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=0BIj-7h-BLQ&amp;t=72s\">01:12<\/a> We are offering tastings today, so please stop by.<\/p><\/section><\/div><\/details><h2>Contact the company<\/h2><div class=\"company-profile-section\"><div class=\"company-shot\"><a href=\"https:\/\/kato-foods.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/s.wordpress.com\/mshots\/v1\/https%3A%2F%2Fkato-foods.com%2F?w=800\" alt=\"Kato foods official website\" loading=\"lazy\"><\/a><\/div><div class=\"company-info\"><h3 class=\"company-name\">Kato foods<\/h3><ul><li><span class=\"label\">Headquarters<\/span> <span class=\"value\">1940 Asami, Kasakake-cho, Midori-shi, Gunma-ken<\/span><\/li><li><span class=\"label\">Established<\/span> <span class=\"value\">April 2006<\/span><\/li><li><span class=\"label\">Employees<\/span> <span class=\"value\">-<\/span><\/li><li><span class=\"label\">Official website<\/span> <span class=\"value\"><bdi dir=\"ltr\"><a href=\"https:\/\/kato-foods.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/kato-foods.com\/<\/a><\/bdi><\/span><\/li><li><span class=\"label\">Business areas<\/span> <span class=\"value\">A company that manufactures and sells natto. It is characterized by natto production using a low-temperature aging method and also offers products for commercial use.<\/span><\/li><li><span class=\"label\">Main products and services<\/span> <span class=\"value\">Cup natto series, natto processed products series, commercial product lineup<\/span><\/li><\/ul><\/div><\/div><\/div><!-- TMV-FIELDS-END -->\n","protected":false},"excerpt":{"rendered":"<p>Kato foods made its second appearance from Gunma Prefecture at GOOD LIFE Fair 2026, introducing its \u201cSarasara Kin-Katsu natto powder\u201d and dried natto. The company is headquartered in Midori, Gunma, and manufactures and sells natto while also advancing a product lineup characterized by low-temperature aging production methods. The centerpiece of the exhibit was \u201cSarasara Kin-Katsu&hellip;<\/p>\n","protected":false},"author":1,"featured_media":99703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[1143],"tags":[541,857,863],"class_list":["post-99702","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-good-life-fair-2026-japan","tag-agriculture-forestry-fishery-and-food-2","tag-medical-care-health-5","tag-living-5","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Natto powder and dried natto at GOOD LIFE Fair 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldtradeshow.tv\/english\/video\/good-life-fair-2026-japan\/kato-foods-natto-powder-dried-natto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Natto powder and dried natto at GOOD LIFE Fair 2026\" \/>\n<meta property=\"og:description\" content=\"Kato foods made its second appearance from Gunma Prefecture at GOOD LIFE Fair 2026, introducing its \u201cSarasara Kin-Katsu natto powder\u201d and dried natto. 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