{"id":99438,"date":"2026-10-15T09:39:46","date_gmt":"2026-10-15T13:39:46","guid":{"rendered":"https:\/\/www.worldtradeshow.tv\/english\/video\/uncategorized\/itochu-food-sales-marketing-matcha-extra-virgin-olive-oil\/"},"modified":"2026-10-15T09:39:46","modified_gmt":"2026-10-15T13:39:46","slug":"itochu-food-sales-marketing-matcha-extra-virgin-olive-oil","status":"publish","type":"post","link":"https:\/\/www.worldtradeshow.tv\/english\/video\/hi-japan-2026-japan\/itochu-food-sales-marketing-matcha-extra-virgin-olive-oil\/","title":{"rendered":"Matcha and extra virgin olive oil - ITOCHU Food Sales and Marketing [Hi Japan 2026]"},"content":{"rendered":"<p><!-- TMV-TRANSCRIPT-START --><\/p>\n<div class=\"entry-content \" lang=\"en\" dir=\"ltr\">\n<blockquote class=\"wp-block-quote\">\n<p>At Hi Japan 2026, ITOCHU Food Sales and Marketing Co., Ltd. introduced matcha and Spanish extra virgin olive oil as key items from its food ingredient lineup. The company said it handles a wide range of ingredients, including sugar, rice, cacao, vegetable oils, beverage ingredients, and starch, and is presenting multiple types of matcha for different food and beverage uses.<\/p>\n<p>For the olive oil exhibit, the company highlighted a Spanish extra virgin olive oil for commercial use. It said the oil is filled in Japan, and positioned the product for use with a focus on handled quality and supply presentation. The matcha display was described as being offered in variants matched to different applications.<\/p>\n<p>The exhibits are aimed at food and beverage formulation and commercial ingredient use. The matcha is intended for a range of product applications, while the olive oil is presented as a B2B ingredient for domestic filling and industrial or foodservice use.<\/p>\n<\/blockquote>\n<div class=\"video-summary-grid\">\n<div class=\"summary-card\">\n<h3>Challenges addressed<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.worldtradeshow.tv\/?s=food%20beverage%20formulation&#038;post_type=post\">food and beverage formulation<\/a><\/li>\n<li><a href=\"https:\/\/www.worldtradeshow.tv\/?s=commercial%20ingredient%20use&#038;post_type=post\">commercial ingredient use<\/a><\/li>\n<li><a href=\"https:\/\/www.worldtradeshow.tv\/?s=different%20applications&#038;post_type=post\">different applications<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"summary-card\">\n<h3>Solutions<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.worldtradeshow.tv\/?s=matcha%20variants&#038;post_type=post\">matcha variants<\/a><\/li>\n<li><a href=\"https:\/\/www.worldtradeshow.tv\/?s=Spanish%20extra%20virgin%20olive%20oil&#038;post_type=post\">Spanish extra virgin olive oil<\/a><\/li>\n<li><a href=\"https:\/\/www.worldtradeshow.tv\/?s=filled%20in%20Japan&#038;post_type=post\">filled in Japan<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"summary-card\">\n<h3>Target customers<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.worldtradeshow.tv\/?s=food%20beverage%20manufacturers&#038;post_type=post\">food and beverage manufacturers<\/a><\/li>\n<li><a href=\"https:\/\/www.worldtradeshow.tv\/?s=commercial%20users&#038;post_type=post\">commercial users<\/a><\/li>\n<li><a href=\"https:\/\/www.worldtradeshow.tv\/?s=ingredient%20buyers&#038;post_type=post\">ingredient buyers<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"video-faq\">\n<h3 class=\"faq-heading\">FAQ<\/h3>\n<details class=\"faq-item\">\n<summary>What exhibit products were shown?<\/summary>\n<div class=\"faq-answer\">Matcha and a Spanish extra virgin olive oil were introduced.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>What usage was mentioned for the matcha?<\/summary>\n<div class=\"faq-answer\">The matcha was presented in versions matched to different food and beverage applications.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>What was said about the olive oil?<\/summary>\n<div class=\"faq-answer\">It was described as a commercial-use Spanish extra virgin olive oil that is filled in Japan.<\/div>\n<\/details>\n<\/div>\n<details class=\"video-transcript\">\n<summary>View video transcript<\/summary>\n<div class=\"transcript-content\">\n<section class=\"tmv-transcript\" lang=\"en\" dir=\"ltr\">\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=CGRaJ00cCGg&amp;t=0s\">00:00<\/a> Hello. This is ITOCHU Food Sales and Marketing Co., Ltd.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=CGRaJ00cCGg&amp;t=3s\">00:03<\/a> We are a trading company that handles a wide range of foods, including sugar, rice, cacao, vegetable oils, beverage ingredients, and starch.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=CGRaJ00cCGg&amp;t=14s\">00:14<\/a> Today, we are introducing our recommended matcha and olive oil.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=CGRaJ00cCGg&amp;t=22s\">00:22<\/a> We are introducing different kinds of matcha suited to various food and beverage applications.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=CGRaJ00cCGg&amp;t=30s\">00:30<\/a> We are also introducing a commercial-use Spanish extra virgin olive oil,<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=CGRaJ00cCGg&amp;t=37s\">00:37<\/a> and this oil is filled in Japan, so it is a product you can feel confident using. Thank you.<\/p>\n<\/section>\n<\/div>\n<\/details>\n<h2>Contact the company<\/h2>\n<div class=\"company-profile-section\">\n<div class=\"company-shot\"><a href=\"https:\/\/www.itochufsm.co.jp\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/s.wordpress.com\/mshots\/v1\/https%3A%2F%2Fwww.itochufsm.co.jp%2F?w=800\" alt=\"ITOCHU Food Sales and Marketing Co., Ltd. official website\" loading=\"lazy\"><\/a><\/div>\n<div class=\"company-info\">\n<h3 class=\"company-name\">ITOCHU Food Sales and Marketing Co., Ltd.<\/h3>\n<ul>\n<li><span class=\"label\">Headquarters<\/span> <span class=\"value\">21F, Nishi Building, Shin Aoyama Building, 1-1-1 Minami-Aoyama, Minato-ku, Tokyo 107-0062, Japan<\/span><\/li>\n<li><span class=\"label\">Established<\/span> <span class=\"value\">January 22, 1973<\/span><\/li>\n<li><span class=\"label\">Employees<\/span> <span class=\"value\">244<\/span><\/li>\n<li><span class=\"label\">Official website<\/span> <span class=\"value\"><bdi dir=\"ltr\"><a href=\"https:\/\/www.itochufsm.co.jp\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.itochufsm.co.jp\/<\/a><\/bdi><\/span><\/li>\n<li><span class=\"label\">Business areas<\/span> <span class=\"value\">A comprehensive proposal company that handles food ingredients in an integrated manner. In addition to staple food items such as rice, sugar, wheat flour, and edible oil, it handles cacao, nuts, sesame, dairy products, processed starch and food additives, beverage ingredients, and also provides product development proposals, PB product development support, and quality control and evaluation services.<\/span><\/li>\n<li><span class=\"label\">Main products and services<\/span> <span class=\"value\">Rice, sugar, wheat flour, edible oil, cacao, nuts, sesame, dairy products, processed starch and food additives, beverage ingredients<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- TMV-TRANSCRIPT-END --><\/p>\n<div id=\"world-869282482\" class=\"world- world-entity-placement\"><p style=\"text-align: center;\">\u25c7<\/p>\n<p>Thinking of Exhibiting?<br \/>\nFrom exhibition video streaming to booth design &amp; build and domestic or overseas trade shows \u2014 World Trade Show.tv is here to support you. <a href=\"https:\/\/www.worldtradeshow.tv\/english\/contact-us\/\">Contact us here.<\/a><\/p>\n<p><a href=\"https:\/\/www.worldtradeshow.tv\/english\/contact-us\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-57180 size-full\" src=\"https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en.png\" alt=\"\" width=\"1140\" height=\"300\" srcset=\"https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en.png 1140w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-300x79.png 300w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-1024x269.png 1024w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-768x202.png 768w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-1136x300.png 1136w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>At Hi Japan 2026, ITOCHU Food Sales and Marketing Co., Ltd. introduced matcha and Spanish extra virgin olive oil as key items from its food ingredient lineup. The company said it handles a wide range of ingredients, including sugar, rice, cacao, vegetable oils, beverage ingredients, and starch, and is presenting multiple types of matcha for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":99439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[1138],"tags":[825,867,541],"class_list":["post-99438","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-hi-japan-2026-japan","tag-agriculture-forestry-fishery-and-food-1","tag-living-9","tag-agriculture-forestry-fishery-and-food-2","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Matcha and extra virgin olive oil - ITOCHU Food Sales and Marketing [Hi Japan 2026]<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldtradeshow.tv\/english\/video\/uncategorized\/itochu-food-sales-marketing-matcha-extra-virgin-olive-oil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matcha and extra virgin olive oil - ITOCHU Food Sales and Marketing [Hi Japan 2026]\" \/>\n<meta property=\"og:description\" content=\"At Hi Japan 2026, ITOCHU Food Sales and Marketing Co., Ltd. introduced matcha and Spanish extra virgin olive oil as key items from its food ingredient lineup. 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