{"id":98396,"date":"2026-08-13T22:18:15","date_gmt":"2026-08-14T02:18:15","guid":{"rendered":"https:\/\/www.worldtradeshow.tv\/english\/?p=98396"},"modified":"2026-08-14T08:48:17","modified_gmt":"2026-08-14T12:48:17","slug":"shaphee-lanphee-craft-and-punja-durry-craft-export-promotion-council-for-handicrafts-18th-india-trend-fair-2026","status":"publish","type":"post","link":"https:\/\/www.worldtradeshow.tv\/english\/video\/india-trend-fair-2026-japan\/shaphee-lanphee-craft-and-punja-durry-craft-export-promotion-council-for-handicrafts-18th-india-trend-fair-2026\/","title":{"rendered":"Shaphee Lanphee Craft and Punja Durry Craft - Export Promotion Council for Handicrafts [18th INDIA TREND FAIR 2026]"},"content":{"rendered":"<div class=\"entry-content \">\n<blockquote class=\"wp-block-quote\">\n<p>In the global textile and interior design sectors, the preservation of ancestral heritage combined with premium material innovation is highly sought after to elevate modern spaces[cite: 1]. Established in 1986, the Export Promotion Council for Handicrafts (EPCH) serves as India&#8217;s apex non-profit organization dedicated to projecting the nation&#8217;s unparalleled craft heritage onto the international stage[cite: 1]. At the 18th India Trend Fair Tokyo 2026, EPCH hosted a special live delegation featuring some of India\u2019s most celebrated Master Artisans, bridging traditional art directly with global procurement professionals[cite: 1]. <\/p>\n<p>This specific showcase highlighted the extraordinary live demonstrations of two highly honored craft masters[cite: 1]. Master Artisan Bimlu Devi, an expert from Manipur, demonstrated the intricate, highly detailed traditional embroidery unique to her home region[cite: 1]. Alongside her, National Award-winning artisan Inta Jamd from Mirzapur performed a live demonstration on a traditional handloom, illustrating the precise rhythmic movements required to weave authentic Indian textiles[cite: 1]. <\/p>\n<p>The featured product collection highlighted &#8220;Kimrugs&#8221;\u2014exquisite traditional carpets and rugs constructed by complex, multi-fiber combinations[cite: 1]. These high-grade textiles are meticulously woven by blending diverse material pairings such as wool\/cotton, wool\/wool, jute\/cotton, jute\/wool, and pure cotton\/cotton structures[cite: 1]. This rich material diversity, paired with live proof of elite craft mastery, offers home decor buyers, textile importers, and high-end select shops an exclusive opportunity to source authentic, culturally rich fabric art[cite: 1]. <\/p>\n<\/blockquote>\n<div class=\"video-summary-grid\">\n<div class=\"summary-card\">\n<h3>Challenges addressed<\/h3>\n<ul>\n<li><a href=\"\/\/?s=sourcing%20authentic%20traditional%20textiles&#038;post_type=post\">Sourcing authentic traditional Indian textiles<\/a><\/li>\n<li><a href=\"\/\/?s=finding%20verified%20master%20craftsmanship&#038;post_type=post\">Finding verified master-level craftsmanship<\/a><\/li>\n<li><a href=\"\/\/?s=discovering%20unique%20multi%20fiber%20weaves&#038;post_type=post\">Discovering unique, complex multi-fiber textures<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"summary-card\">\n<h3>Solutions<\/h3>\n<ul>\n<li><a href=\"\/\/?s=multi%20fiber%20blended%20Kimrugs&#038;post_type=post\">Multi-fiber blended &#8220;Kimrugs&#8221; (wool, jute, and cotton)<\/a><\/li>\n<li><a href=\"\/\/?s=authentic%20manipur%20traditional%20textiles&#038;post_type=post\">Authentic, fine Manipur traditional embroidery work<\/a><\/li>\n<li><a href=\"\/\/?s=live%20artisan%20handloom%20weaving%20demonstrations&#038;post_type=post\">Verified elite craftsmanship via live handloom weaving<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"summary-card\">\n<h3>Target customers<\/h3>\n<ul>\n<li><a href=\"\/\/?s=premium%20home%20decor%20buyers&#038;post_type=post\">Premium home decor and interior textile buyers<\/a><\/li>\n<li><a href=\"\/\/?s=specialized%20carpet%20and%20rug%20importers&#038;post_type=post\">Specialized rug, carpet, and flooring importers<\/a><\/li>\n<li><a href=\"\/\/?s=cultural%20and%20luxury%20lifestyle%20retailers&#038;post_type=post\">Cultural lifestyle stores and luxury boutique owners<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"video-faq\">\n<h3 class=\"faq-heading\">FAQ<\/h3>\n<details class=\"faq-item\">\n<summary>What specific artisan techniques were demonstrated live at the exhibition?<\/summary>\n<div class=\"faq-answer\">The booth featured live creation of intricate traditional embroidery from Manipur and traditional handloom weaving for master-crafted rugs[cite: 1].<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>What are the primary material compositions of the &#8220;Kimrugs&#8221; collection?<\/summary>\n<div class=\"faq-answer\">They are crafted using diverse natural fiber blends, including wool\/cotton, wool\/wool, jute\/cotton, jute\/wool, and pure cotton combinations[cite: 1].<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>What caliber of artisans were represented under the EPCH delegation?<\/summary>\n<div class=\"faq-answer\">The delegation brought elite national treasures, including a recipient of the prestigious Padma Shri award and National Award-winning craft masters[cite: 1].<\/div>\n<\/details>\n<\/div>\n<details class=\"video-transcript\">\n<summary>View video transcript<\/summary>\n<div class=\"transcript-content\">I am Ranjan from India representing Export Promotion Council for Handicrafts and we have\u00a0three artisans from India.<br \/>One is a padamsi, the second is a national awardee. Here with me is\u00a0the Biml Dvi from Manipur, and she&#8217;s\u00a0doing a embroidery work and she&#8217;s showing\u00a0some techniques.<br \/>So please come and see. Hello, my\u00a0name is Inta Jammed from Uttar Pradesh,\u00a0Mirapur.<br \/>My traditional work is with Kim rugs. These are rugs. It is woven.<br \/>The fabric\u00a0is wool and cotton, wool and wool, jute and\u00a0cotton, jute and wool, and cotton by cotton. We are manufacturing them with many fabrics.<br \/>So what about this weave style? These are loom, that\u00a0is 100% cotton weave. These are the\u00a0wave and width both in cotton and these\u00a0are the final pieces.<\/div>\n<\/details>\n<h2>Contact the company<\/h2>\n<div class=\"company-profile-section\">\n<div class=\"company-shot\">\n<div class=\"browser-shot\"><a href=\"https:\/\/epch.in\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/s.wordpress.com\/mshots\/v1\/https%3A%2F%2Fepch.in%2F?w=1200\" alt=\"EPCH website screenshot\" loading=\"lazy\"><\/a><\/div>\n<\/div>\n<div class=\"company-info\">\n<h3 class=\"company-name\">Export Promotion Council for Handicrafts<\/h3>\n<ul class=\"company-meta\">\n<li><span class=\"label\">Headquarters Location<\/span> <span class=\"value\">EPCH House, Pocket 6&#038;7, Sector C, LSC, Vasant Kunj, New Delhi &#8211; 110070, India<\/span><\/li>\n<li><span class=\"label\">Established<\/span> <span class=\"value\">1986<\/span><\/li>\n<li><span class=\"label\">Number of Employees<\/span> <span class=\"value\">&#8211;<\/span><\/li>\n<li><span class=\"label\">Official Website<\/span> <span class=\"value\"><a href=\"https:\/\/epch.in\/\" target=\"_blank\" rel=\"noopener\">https:\/\/epch.in\/<\/a><\/span><\/li>\n<li><span class=\"label\">Business Areas<\/span> <span class=\"value\">Promotion of Indian handicraft exports, artisan support, and overseas exhibition participation support[cite: 1].<\/span><\/li>\n<li><span class=\"label\">Main Products &#038; Services<\/span> <span class=\"value\">Traditional embroidered products from Manipur, Kimrugs (various rugs\/woven items made of wool\/cotton, wool\/wool, jute\/cotton, jute\/wool, cotton\/cotton), 100% cotton handloom textiles and fabrics[cite: 1].<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"world-1504844648\" class=\"world- world-entity-placement\"><p style=\"text-align: center;\">\u25c7<\/p>\n<p>Thinking of Exhibiting?<br \/>\nFrom exhibition video streaming to booth design &amp; build and domestic or overseas trade shows \u2014 World Trade Show.tv is here to support you. <a href=\"https:\/\/www.worldtradeshow.tv\/english\/contact-us\/\">Contact us here.<\/a><\/p>\n<p><a href=\"https:\/\/www.worldtradeshow.tv\/english\/contact-us\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-57180 size-full\" src=\"https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en.png\" alt=\"\" width=\"1140\" height=\"300\" srcset=\"https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en.png 1140w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-300x79.png 300w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-1024x269.png 1024w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-768x202.png 768w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-1136x300.png 1136w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In the global textile and interior design sectors, the preservation of ancestral heritage combined with premium material innovation is highly sought after to elevate modern spaces[cite: 1]. Established in 1986, the Export Promotion Council for Handic\u2026<\/p>\n","protected":false},"author":1,"featured_media":98398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[1121],"tags":[879,520,864,31,863,32,859,18,887,5,860],"class_list":["post-98396","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-india-trend-fair-2026-japan","tag-hobby-education-8","tag-living-4","tag-living-6","tag-hobby-education","tag-living-5","tag-japan","tag-living-1","tag-living","tag-services-5","tag-services","tag-living-2","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shaphee Lanphee Craft and Punja Durry Craft - Export Promotion Council for Handicrafts [18th INDIA TREND FAIR 2026] \u2013 Exhibitor Video | WorldTradeShow.TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldtradeshow.tv\/english\/video\/india-trend-fair-2026-japan\/shaphee-lanphee-craft-and-punja-durry-craft-export-promotion-council-for-handicrafts-18th-india-trend-fair-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shaphee Lanphee Craft and Punja Durry Craft - Export Promotion Council for Handicrafts [18th INDIA TREND FAIR 2026] \u2013 Exhibitor Video | WorldTradeShow.TV\" \/>\n<meta property=\"og:description\" content=\"In the global textile and interior design sectors, the preservation of ancestral heritage combined with premium material innovation is highly sought after to elevate modern spaces[cite: 1]. 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