{"id":98387,"date":"2026-08-13T22:18:31","date_gmt":"2026-08-14T02:18:31","guid":{"rendered":"https:\/\/www.worldtradeshow.tv\/english\/?p=98387"},"modified":"2026-08-13T22:18:33","modified_gmt":"2026-08-14T02:18:33","slug":"artisanal-and-sustainable-products-east-india-company-mumbai-18th-india-trend-fair-2026","status":"publish","type":"post","link":"https:\/\/www.worldtradeshow.tv\/english\/video\/india-trend-fair-2026-japan\/artisanal-and-sustainable-products-east-india-company-mumbai-18th-india-trend-fair-2026\/","title":{"rendered":"Artisanal and Sustainable Products - EAST INDIA COMPANY Mumbai [18th INDIA TREND FAIR 2026]"},"content":{"rendered":"<div class=\"entry-content \">\n<blockquote class=\"wp-block-quote\">\n<p>In the global home textile and lifestyle product markets, there is a rapidly growing demand for authentic handcrafted techniques that blend rich regional traditions with modern sensibilities[cite: 1]. Established in 1971 and boasting over 50 years of export experience, East India Company (EAST INDIA COMPANY Mumbai) presented its latest home fabric and lifestyle collections at the 18th India Trend Fair Tokyo 2026[cite: 1]. Originating with the export of 100% Kannur cotton fabric, the company supplies high-quality, hand-woven home textiles to global markets[cite: 1]. <\/p>\n<p>The company&#8217;s primary strength lies in its extensive range of 100% natural, hand-woven textiles and organic materials[cite: 1]. At the exhibition, company representative Manish presented an impressive lineup featuring pure indigo-dyed bedcovers, hand-woven 100% wool throws, table runners, and traditional Ajrakh block-printed fabrics made exclusively with natural dyes[cite: 1]. Highlights also included &#8220;Kala Cotton&#8221;\u2014a sustainable, hand-processed organic woven cotton\u2014alongside a distinct apparel category featuring Jamani weaves and timeless black-and-white block-printed collections[cite: 1]. <\/p>\n<p>By maintaining a highly conscious, sustainable production system, East India Company offers multi-purpose hand-woven fabrics suitable for curtains, cushions, and throws, as well as hand-painted traditional wall art and sustainable yarn collections[cite: 1]. Supported by 50 years of export reliability and strict organic standards, the company serves as an ideal partner for Japanese interior buyers, lifestyle brands, and retailers seeking high-value, story-rich home textiles[cite: 1]. <\/p>\n<\/blockquote>\n<div class=\"video-summary-grid\">\n<div class=\"summary-card\">\n<h3>Challenges addressed<\/h3>\n<ul>\n<li><a href=\"\/\/?s=sustainable%20home%20textile%20sourcing&#038;post_type=post\">Sourcing sustainable home textiles<\/a><\/li>\n<li><a href=\"\/\/?s=differentiating%20with%20authentic%20handicrafts&#038;post_type=post\">Product differentiation via authentic handicrafts<\/a><\/li>\n<li><a href=\"\/\/?s=procuring%20natural%20dyed%20products&#038;post_type=post\">Procuring natural dyed products<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"summary-card\">\n<h3>Solutions<\/h3>\n<ul>\n<li><a href=\"\/\/?s=hand-woven%20organic%20Kala%20Cotton%20textiles&#038;post_type=post\">Hand-woven organic Kala Cotton textiles<\/a><\/li>\n<li><a href=\"\/\/?s=traditional%20indigo%20dyeing%20and%20Ajrakh%20printing&#038;post_type=post\">Traditional indigo dyeing and Ajrakh printing<\/a><\/li>\n<li><a href=\"\/\/?s=comprehensive%20handcrafted%20lifestyle%20collections&#038;post_type=post\">Comprehensive handcrafted lifestyle collections<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"summary-card\">\n<h3>Target customers<\/h3>\n<ul>\n<li><a href=\"\/\/?s=home%20textile%20buyers&#038;post_type=post\">Home textile buyers<\/a><\/li>\n<li><a href=\"\/\/?s=interior%20and%20lifestyle%20shop%20owners&#038;post_type=post\">Interior and lifestyle shop owners<\/a><\/li>\n<li><a href=\"\/\/?s=sustainable%20brand%20merchandisers&#038;post_type=post\">Sustainable brand merchandisers<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"video-faq\">\n<h3 class=\"faq-heading\">FAQ<\/h3>\n<details class=\"faq-item\">\n<summary>What kind of products and materials were exhibited at the show?<\/summary>\n<div class=\"faq-answer\">The company exhibited indigo-dyed bedcovers, wool throws, Ajrakh block prints, Kala Cotton textiles, Jamani apparel, black-and-white printed clothing, multi-purpose fabrics, hand-painted wall art, and sustainable yarns[cite: 1].<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>What traditional techniques and materials are emphasized in their collection?<\/summary>\n<div class=\"faq-answer\">They emphasize hand-weaving, Ajrakh block printing using 100% natural dyes, hand-processed organic Kala Cotton, Jamani weaving, and traditional hand-painted artwork[cite: 1].<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>What is the company&#8217;s export background and core value proposition?<\/summary>\n<div class=\"faq-answer\">Established in 1971 with 50 years of export experience, the company provides verified sustainable, eco-friendly, and handcrafted home textiles tailored for modern lifestyle markets[cite: 1].<\/div>\n<\/details>\n<\/div>\n<details class=\"video-transcript\">\n<summary>View video transcript<\/summary>\n<div class=\"transcript-content\">Hi, this is Manish here from East India Company. This is our 50th year actually into exports.\u00a0\u00a0We primarily work in home textiles and\u00a0lifestyle products. We brought to Japan more contemporary, handmade artisan work.<br \/>A\u00a0lot of what you see here are pure indigo bedspreads, handwoven and 100% woolen throws.\u00a0Along with that we have what we call ajrakh, which is a\u00a0block print technique.<br \/>Everything is natural dyed\u00a0but yet it fits to the modern world.<br \/>We have\u00a0runners and table products out here. What\u00a0we have here is all hand-loom, which are also handwoven fabrics, very organic.<br \/>This is called\u00a0kala cotton and it&#8217;s all done by hand completely.\u00a0\u00a0We have our garments here.<br \/>We have here a very different category of garments and those garments are jamani and the black and\u00a0white are also a collection of block prints.<br \/>What we have here are also very beautiful hand loom\u00a0fabrics which are used for curtains as well as multi-purpose\u00a0fabrics, cushions, and throws.<br \/>We have some very beautiful and lovely hand brush-painted artisan wall arts.<br \/>What we are showing here is a lot of\u00a0swatches, qualities, and techniques that we work with to make different products.<br \/>Another thing we are showing here at East India are all the kinds of yarn which are sustainable, very consciously created.<br \/>That&#8217;s\u00a0the collection we have this time.<\/div>\n<\/details>\n<h2>Contact the company<\/h2>\n<div class=\"company-profile-section\">\n<div class=\"company-shot\">\n<div class=\"browser-shot\"><a href=\"https:\/\/www.eastindiaco.org\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/s.wordpress.com\/mshots\/v1\/https%3A%2F%2Fwww.eastindiaco.org%2F?w=1200\" alt=\"East India Company website screenshot\" loading=\"lazy\"><\/a><\/div>\n<\/div>\n<div class=\"company-info\">\n<h3 class=\"company-name\">East India Company<\/h3>\n<ul class=\"company-meta\">\n<li><span class=\"label\">Headquarters Location<\/span> <span class=\"value\">Unit No. 1, 1st Floor, J.V. Patel Compound, 38, Elphinstone Road, Mumbai &#8211; 400013, India<\/span><\/li>\n<li><span class=\"label\">Established<\/span> <span class=\"value\">1971<\/span><\/li>\n<li><span class=\"label\">Number of Employees<\/span> <span class=\"value\">&#8211;<\/span><\/li>\n<li><span class=\"label\">Official Website<\/span> <span class=\"value\"><a href=\"https:\/\/www.eastindiaco.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.eastindiaco.org\/<\/a><\/span><\/li>\n<li><span class=\"label\">Business Areas<\/span> <span class=\"value\">Manufacturing and export of home fabrics including handwoven fabrics, tablecloths, carpets\/rugs, bed linen, table linen, and cushion covers[cite: 1].<\/span><\/li>\n<li><span class=\"label\">Main Products &#038; Services<\/span> <span class=\"value\">Pure indigo-dyed bedcovers, hand-woven 100% wool throws, Ajrakh (block-printed fabric using natural dyes), table runners\/tableware, Kala Cotton (hand-processed hand-woven organic fabric), Jamani (apparel category), black and white block-printed clothing collection, hand-woven fabric for curtains\/multi-purpose\/cushions\/throws, hand-painted artisanal traditional wall art, various sustainable yarns[cite: 1].<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"world-3339585014\" class=\"world- world-entity-placement\"><p style=\"text-align: center;\">\u25c7<\/p>\n<p>Thinking of Exhibiting?<br \/>\nFrom exhibition video streaming to booth design &amp; build and domestic or overseas trade shows \u2014 World Trade Show.tv is here to support you. <a href=\"https:\/\/www.worldtradeshow.tv\/english\/contact-us\/\">Contact us here.<\/a><\/p>\n<p><a href=\"https:\/\/www.worldtradeshow.tv\/english\/contact-us\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-57180 size-full\" src=\"https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en.png\" alt=\"\" width=\"1140\" height=\"300\" srcset=\"https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en.png 1140w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-300x79.png 300w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-1024x269.png 1024w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-768x202.png 768w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-1136x300.png 1136w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In the global home textile and lifestyle product markets, there is a rapidly growing demand for authentic handcrafted techniques that blend rich regional traditions with modern sensibilities[cite: 1]. Established in 1971 and boasting over 50 years of\u2026<\/p>\n","protected":false},"author":1,"featured_media":98389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[1121],"tags":[879,520,864,31,863,32,859,18,887,5,860],"class_list":["post-98387","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-india-trend-fair-2026-japan","tag-hobby-education-8","tag-living-4","tag-living-6","tag-hobby-education","tag-living-5","tag-japan","tag-living-1","tag-living","tag-services-5","tag-services","tag-living-2","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Artisanal and Sustainable Products - EAST INDIA COMPANY Mumbai [18th INDIA TREND FAIR 2026] \u2013 Exhibitor Video | WorldTradeShow.TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldtradeshow.tv\/english\/video\/india-trend-fair-2026-japan\/artisanal-and-sustainable-products-east-india-company-mumbai-18th-india-trend-fair-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artisanal and Sustainable Products - EAST INDIA COMPANY Mumbai [18th INDIA TREND FAIR 2026] \u2013 Exhibitor Video | WorldTradeShow.TV\" \/>\n<meta property=\"og:description\" content=\"In the global home textile and lifestyle product markets, there is a rapidly growing demand for authentic handcrafted techniques that blend rich regional traditions with modern sensibilities[cite: 1]. 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