{"id":98198,"date":"2026-07-15T20:41:22","date_gmt":"2026-07-16T00:41:22","guid":{"rendered":"https:\/\/www.worldtradeshow.tv\/english\/?p=98198"},"modified":"2026-07-15T20:41:23","modified_gmt":"2026-07-16T00:41:23","slug":"fitness-equipment-manufacturer-drax-japan-sportec-2026","status":"publish","type":"post","link":"https:\/\/www.worldtradeshow.tv\/english\/video\/sportec-2026-japan\/fitness-equipment-manufacturer-drax-japan-sportec-2026\/","title":{"rendered":"Fitness Equipment Manufacturer - DRAX JAPAN [SPORTEC 2026]"},"content":{"rendered":"<div class=\"entry-content \">\n<blockquote class=\"wp-block-quote\">\n<p>For fitness clubs and training facilities, equipment planning requires a balanced lineup of cardio, strength, free weights, plate-loaded machines, and digital tools according to the facility concept and target users. In recent years, operators are also looking for solutions that combine machines with AI platforms and digital services to support facility operation and user engagement. <br \/>At SPORTEC 2026, DRAX JAPAN Co., Ltd. presented its booth in six areas: AI platform, cardio, strength, plate-loaded machines, free weights, and Keiser-related products. The company is the Japanese subsidiary of Korea-based DRAX and specializes in importing and selling fitness machines in Japan. <br \/>At the booth, DRAX JAPAN introduced a broad product lineup including treadmills, bikes, ellipticals, stair climbers, strength machines, racks, benches, and plate-loaded equipment. In the plate-loaded zone, the company highlighted 39 new models and encouraged visitors to experience the machines directly. <br \/>The company also presented digital products including the AI RAX system, proposing not only equipment installation but also solutions that can improve facility operation and user experience. The proposal is relevant for fitness gym operators, sports facilities, and training facilities seeking both a broad equipment lineup and digital fitness solutions. <\/p>\n<\/blockquote>\n<div class=\"video-summary-grid\">\n<div class=\"summary-card\">\n<h3>Challenges addressed<\/h3>\n<ul>\n<li><a href=\"\/\/?s=fitness%20club%20equipment%20installation&#038;post_type=post\">Fitness club equipment installation<\/a><\/li>\n<li><a href=\"\/\/?s=expanding%20training%20facility%20equipment%20lineups&#038;post_type=post\">Expanding equipment lineups<\/a><\/li>\n<li><a href=\"\/\/?s=AI%20platforms%20for%20fitness%20facilities&#038;post_type=post\">AI platforms for fitness facilities<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"summary-card\">\n<h3>Solutions<\/h3>\n<ul>\n<li><a href=\"\/\/?s=DRAX%20AI%20RAX%20system&#038;post_type=post\">AI RAX system<\/a><\/li>\n<li><a href=\"\/\/?s=DRAX%20plate-loaded%20machines&#038;post_type=post\">Plate-loaded machines<\/a><\/li>\n<li><a href=\"\/\/?s=cardio%20and%20strength%20machines&#038;post_type=post\">Cardio and strength machines<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"summary-card\">\n<h3>Target customers<\/h3>\n<ul>\n<li><a href=\"\/\/?s=fitness%20gym%20operators&#038;post_type=post\">Fitness gym operators<\/a><\/li>\n<li><a href=\"\/\/?s=sports%20facilities%20and%20training%20facilities&#038;post_type=post\">Sports and training facilities<\/a><\/li>\n<li><a href=\"\/\/?s=commercial%20fitness%20equipment%20buyers&#038;post_type=post\">Commercial fitness equipment buyers<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"video-faq\">\n<h3 class=\"faq-heading\">FAQ<\/h3>\n<details class=\"faq-item\">\n<summary>What did DRAX JAPAN present at SPORTEC 2026?<\/summary>\n<div class=\"faq-answer\">DRAX JAPAN presented fitness machines and related solutions across six areas: AI platform, cardio, strength, plate-loaded machines, free weights, and Keiser-related products.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Which product category was especially highlighted?<\/summary>\n<div class=\"faq-answer\">The company highlighted its plate-loaded zone, where 39 new models were introduced and visitors were encouraged to try the machines in person.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Does DRAX JAPAN offer digital fitness solutions?<\/summary>\n<div class=\"faq-answer\">Yes. The company presented digital products including the AI RAX system, proposing solutions that can support facility operation and improve user experience.<\/div>\n<\/details>\n<\/div>\n<details class=\"video-transcript\">\n<summary>View video transcript<\/summary>\n<div class=\"transcript-content\">This is the DRAX JAPAN booth at SPORTEC 2026.<br \/>This year, our exhibit is divided into six areas.<br \/>There is an area for the Rack System, which is an AI platform area.<br \/>There is a cardio area, a strength area, a plate load area,a free weight area, and a Kaiser area.<br \/>There are six zones in total, and we have a variety of new products.<br \/>In particular, the plate load zone has 39 new products, up from 12 models last year,so we would love for you to come to the DRAX JAPAN booth, try out the machines in person, and experience our new products.<br \/>Please come to the DRAX JAPAN booth.<\/div>\n<\/details>\n<h2>Contact the company<\/h2>\n<div class=\"company-profile-section\">\n<div class=\"company-shot\">\n<div class=\"browser-shot\"><a href=\"https:\/\/drax.co.jp\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/s.wordpress.com\/mshots\/v1\/https%3A%2F%2Fdrax.co.jp%2F?w=1200\" alt=\"DRAX JAPAN Co., Ltd. website screenshot\" loading=\"lazy\"><\/a><\/div>\n<\/div>\n<div class=\"company-info\">\n<h3 class=\"company-name\">DRAX JAPAN Co., Ltd.<\/h3>\n<ul class=\"company-meta\">\n<li><span class=\"label\">Headquarters<\/span> <span class=\"value\">Amodac Building 2F, 1-46-6 Chuo, Nakano-ku, Tokyo, Japan<\/span><\/li>\n<li><span class=\"label\">Established<\/span> <span class=\"value\">June 2021<\/span><\/li>\n<li><span class=\"label\">Employees<\/span> <span class=\"value\">&#8211;<\/span><\/li>\n<li><span class=\"label\">Official website<\/span> <span class=\"value\"><a href=\"https:\/\/drax.co.jp\/\" target=\"_blank\" rel=\"noopener\">https:\/\/drax.co.jp\/<\/a><\/span><\/li>\n<li><span class=\"label\">Business areas<\/span> <span class=\"value\">Import and sales of fitness machines, cardio equipment, strength machines, plate-loaded machines, free weights, AI platform solutions<\/span><\/li>\n<li><span class=\"label\">Main products and services<\/span> <span class=\"value\">AI RAX system, cardio equipment, treadmills, bikes, ellipticals, stair climbers, strength machines, plate-loaded machines, racks and benches, SmartMirror, Synergy Air<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"world-3897673379\" class=\"world- world-entity-placement\"><p style=\"text-align: center;\">\u25c7<\/p>\n<p>Thinking of Exhibiting?<br \/>\nFrom exhibition video streaming to booth design &amp; build and domestic or overseas trade shows \u2014 World Trade Show.tv is here to support you. <a href=\"https:\/\/www.worldtradeshow.tv\/english\/contact-us\/\">Contact us here.<\/a><\/p>\n<p><a href=\"https:\/\/www.worldtradeshow.tv\/english\/contact-us\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-57180 size-full\" src=\"https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en.png\" alt=\"\" width=\"1140\" height=\"300\" srcset=\"https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en.png 1140w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-300x79.png 300w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-1024x269.png 1024w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-768x202.png 768w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-1136x300.png 1136w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>For fitness clubs and training facilities, equipment planning requires a balanced lineup of cardio, strength, free weights, plate-loaded machines, and digital tools according to the facility concept and target users. In recent years, operators are al\u2026<\/p>\n","protected":false},"author":1,"featured_media":98200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[1118],"tags":[885,867,858,857,31,6,32,18,28,5,875,496],"class_list":["post-98198","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-sportec-2026-japan","tag-services-3","tag-living-9","tag-medical-care-health-6","tag-medical-care-health-5","tag-hobby-education","tag-information-telecommunication","tag-japan","tag-living","tag-medical-care-health","tag-services","tag-hobby-education-4","tag-information-telecommunication-1","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fitness Equipment Manufacturer - DRAX JAPAN [SPORTEC 2026] \u2013 Exhibitor Video | WorldTradeShow.TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldtradeshow.tv\/english\/video\/sportec-2026-japan\/fitness-equipment-manufacturer-drax-japan-sportec-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fitness Equipment Manufacturer - DRAX JAPAN [SPORTEC 2026] \u2013 Exhibitor Video | WorldTradeShow.TV\" \/>\n<meta property=\"og:description\" content=\"For fitness clubs and training facilities, equipment planning requires a balanced lineup of cardio, strength, free weights, plate-loaded machines, and digital tools according to the facility concept and target users. 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