{"id":98057,"date":"2026-07-06T21:05:54","date_gmt":"2026-07-07T01:05:54","guid":{"rendered":"https:\/\/www.worldtradeshow.tv\/english\/?p=98057"},"modified":"2026-07-06T21:05:55","modified_gmt":"2026-07-07T01:05:55","slug":"pattofold-the-shape-memory-umbrella-with-a-guide-panel-kizawa-29th-lifestyle-week-tokyo-summer-2026","status":"publish","type":"post","link":"https:\/\/www.worldtradeshow.tv\/english\/video\/lifestyle-week-tokyo-summer-2026-japan\/pattofold-the-shape-memory-umbrella-with-a-guide-panel-kizawa-29th-lifestyle-week-tokyo-summer-2026\/","title":{"rendered":"Pattofold, the Shape-memory Umbrella With a Guide Panel - KIZAWA [29th LIFESTYLE Week TOKYO [Summer] 2026]"},"content":{"rendered":"<div class=\"entry-content \">\n<blockquote class=\"wp-block-quote\">\n<p>In the rain goods and sunshade market, ease of folding, portability, and everyday usability are becoming important product features for consumers who carry umbrellas on a daily basis. <br \/>At Lifestyle Week Tokyo Summer, KIZAWA Co., Ltd. introduced umbrellas and rain goods, with particular focus on its Pattofold parasol. <br \/>The product addresses the common issue of folding umbrellas being difficult to put away neatly, offering a user-friendly design that can be folded more easily after use. <br \/>The company develops and sells rain goods and umbrella products for daily use, proposing items that combine practical functionality with lifestyle design for retailers and buyers in the fashion, outdoor, and general goods sectors. <\/p>\n<\/blockquote>\n<div class=\"video-summary-grid\">\n<div class=\"summary-card\">\n<h3>Challenges addressed<\/h3>\n<ul>\n<li><a href=\"\/\/?s=Improving%20ease%20of%20folding%20umbrellas&#038;post_type=post\">Improving ease of folding umbrellas<\/a><\/li>\n<li><a href=\"\/\/?s=Convenient%20rain%20goods%20for%20daily%20use&#038;post_type=post\">Convenient rain goods for daily use<\/a><\/li>\n<li><a href=\"\/\/?s=Developing%20functional%20sunshade%20products&#038;post_type=post\">Developing functional sunshade products<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"summary-card\">\n<h3>Solutions<\/h3>\n<ul>\n<li><a href=\"\/\/?s=Pattofold%20parasol&#038;post_type=post\">Pattofold parasol<\/a><\/li>\n<li><a href=\"\/\/?s=Easy-folding%20umbrellas&#038;post_type=post\">Easy-folding umbrellas<\/a><\/li>\n<li><a href=\"\/\/?s=Functional%20rain%20goods&#038;post_type=post\">Functional rain goods<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"summary-card\">\n<h3>Target customers<\/h3>\n<ul>\n<li><a href=\"\/\/?s=Lifestyle%20goods%20retailers&#038;post_type=post\">Lifestyle goods retailers<\/a><\/li>\n<li><a href=\"\/\/?s=Fashion%20and%20general%20goods%20shops&#038;post_type=post\">Fashion and general goods shops<\/a><\/li>\n<li><a href=\"\/\/?s=Buyers%20seeking%20functional%20umbrella%20products&#038;post_type=post\">Buyers seeking functional umbrella products<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"video-faq\">\n<h3 class=\"faq-heading\">FAQ<\/h3>\n<details class=\"faq-item\">\n<summary>What product did KIZAWA focus on at the exhibition?<\/summary>\n<div class=\"faq-answer\">The company mainly introduced umbrellas, with particular focus on the Pattofold parasol, a product designed to make folding and storing easier.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>What problem does Pattofold address?<\/summary>\n<div class=\"faq-answer\">Pattofold addresses the common difficulty of folding umbrellas neatly after use. It is designed to be easier to fold and more convenient for daily carrying.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>What types of buyers are suitable for these products?<\/summary>\n<div class=\"faq-answer\">The products are suitable for lifestyle goods retailers, fashion shops, general goods stores, and buyers looking for functional umbrella and rain goods products.<\/div>\n<\/details>\n<\/div>\n<details class=\"video-transcript\">\n<summary>View video transcript<\/summary>\n<div class=\"transcript-content\">We are KIZAWA, a company that handles rain gear.<br \/>At this exhibition, we are mainly exhibiting umbrellas.<br \/>The product that we are most excited about this time is this parasol called Pattofold.<br \/>Recently, there has been a demand for umbrellas that are easy to fold, and this umbrella has solved that problem and is very easy to use.<br \/>If you are interested, please take a look.<\/div>\n<\/details>\n<h2>Contact the company<\/h2>\n<div class=\"company-profile-section\">\n<div class=\"company-shot\">\n<div class=\"browser-shot alignnone\"><a href=\"https:\/\/kizawa-corp.com\/\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\"src=\"https:\/\/s0.wp.com\/mshots\/v1\/https%3A%2F%2Fkizawa-corp.com%2F?w=600&#038;h=450\"alt=\"Official website of KIZAWA Co., Ltd.\"width=\"600\"height=\"450\"class=\"alignnone\"><\/a><\/div>\n<\/div>\n<div class=\"company-info\">\n<h3 class=\"company-name\">KIZAWA Co., Ltd.<\/h3>\n<ul class=\"company-meta\">\n<li><span class=\"label\">Headquarters<\/span> <span class=\"value\">2F Kuwano Building, 6-23-4 Jingumae, Shibuya-ku, Tokyo, Japan<\/span><\/li>\n<li><span class=\"label\">Established<\/span> <span class=\"value\">&#8211;<\/span><\/li>\n<li><span class=\"label\">Employees<\/span> <span class=\"value\">&#8211;<\/span><\/li>\n<li><span class=\"label\">Official website<\/span> <span class=\"value\"><a href=\"https:\/\/kizawa-corp.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/kizawa-corp.com\/<\/a><\/span><\/li>\n<li><span class=\"label\">Business areas<\/span> <span class=\"value\">Rain goods, umbrellas, parasols, functional lifestyle products, and daily-use accessories<\/span><\/li>\n<li><span class=\"label\">Main products and services<\/span> <span class=\"value\">Pattofold, Selfold, U.Light, Coolia, UVest, Silky Lux, folding umbrellas, parasols, rain goods, and functional umbrella products<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"world-2757421660\" class=\"world- world-entity-placement\"><p style=\"text-align: center;\">\u25c7<\/p>\n<p>Thinking of Exhibiting?<br \/>\nFrom exhibition video streaming to booth design &amp; build and domestic or overseas trade shows \u2014 World Trade Show.tv is here to support you. <a href=\"https:\/\/www.worldtradeshow.tv\/english\/contact-us\/\">Contact us here.<\/a><\/p>\n<p><a href=\"https:\/\/www.worldtradeshow.tv\/english\/contact-us\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-57180 size-full\" src=\"https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en.png\" alt=\"\" width=\"1140\" height=\"300\" srcset=\"https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en.png 1140w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-300x79.png 300w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-1024x269.png 1024w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-768x202.png 768w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-1136x300.png 1136w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In the rain goods and sunshade market, ease of folding, portability, and everyday usability are becoming important product features for consumers who carry umbrellas on a daily basis. At Lifestyle Week Tokyo Summer, KIZAWA Co., Ltd. introduced umbrel\u2026<\/p>\n","protected":false},"author":1,"featured_media":98059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[1115],"tags":[16,868,879,867,889,877,541,520,864,857,31,863,6,32,18,28,842,852,861,887,5,860,873,15],"class_list":["post-98057","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-lifestyle-week-tokyo-summer-2026-japan","tag-agriculture-forestry-fishery-and-food","tag-living-10","tag-hobby-education-8","tag-living-9","tag-services-7","tag-hobby-education-6","tag-agriculture-forestry-fishery-and-food-2","tag-living-4","tag-living-6","tag-medical-care-health-5","tag-hobby-education","tag-living-5","tag-information-telecommunication","tag-japan","tag-living","tag-medical-care-health","tag-information-telecommunication-3","tag-transportation-logistics-packaging-9","tag-living-3","tag-services-5","tag-services","tag-living-2","tag-hobby-education-2","tag-transportation-logistics-packaging","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pattofold, the Shape-memory Umbrella With a Guide Panel - KIZAWA [29th LIFESTYLE Week TOKYO [Summer] 2026] \u2013 Exhibitor Video | WorldTradeShow.TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldtradeshow.tv\/english\/video\/lifestyle-week-tokyo-summer-2026-japan\/pattofold-the-shape-memory-umbrella-with-a-guide-panel-kizawa-29th-lifestyle-week-tokyo-summer-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pattofold, the Shape-memory Umbrella With a Guide Panel - KIZAWA [29th LIFESTYLE Week TOKYO [Summer] 2026] \u2013 Exhibitor Video | WorldTradeShow.TV\" \/>\n<meta property=\"og:description\" content=\"In the rain goods and sunshade market, ease of folding, portability, and everyday usability are becoming important product features for consumers who carry umbrellas on a daily basis. 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