{"id":97918,"date":"2026-06-29T01:44:03","date_gmt":"2026-06-29T05:44:03","guid":{"rendered":"https:\/\/www.worldtradeshow.tv\/english\/?p=97918"},"modified":"2026-06-29T01:52:01","modified_gmt":"2026-06-29T05:52:01","slug":"dried-natto-kawaguchi-natto-co-ltd-food-taipei-mega-shows-2026","status":"publish","type":"post","link":"https:\/\/www.worldtradeshow.tv\/english\/video\/food-taipei-2026-taiwan\/dried-natto-kawaguchi-natto-co-ltd-food-taipei-mega-shows-2026\/","title":{"rendered":"Dried Natto - Kawaguchi Natto Co., Ltd. [FOOD TAIPEI MEGA SHOWS 2026]"},"content":{"rendered":"<div class=\"entry-content \">\n<blockquote class=\"wp-block-quote\">\n<p>When introducing natto to overseas markets, its distinctive stickiness and aroma can become barriers for first-time consumers, making ease of use and approachability important product features. <br \/>At FOOD TAIPEI MEGA SHOWS, Kawaguchi Natto Co., Ltd. introduced dried natto produced using freeze-drying technology. By drying ordinary sticky natto, the product offers a crispy texture while reducing the stickiness and strong smell commonly associated with natto. <br \/>The product can be sprinkled on salads, pizza, pasta, and other dishes as a topping. It was presented as an accessible way for overseas consumers to try natto, a traditional Japanese food often positioned as a superfood. <br \/>Based in Kurihara City, Miyagi Prefecture, the company manufactures natto products made with domestic soybeans and also develops processed natto products such as freeze-dried natto, proposing new ways to enjoy this traditional Japanese fermented food. <\/p>\n<\/blockquote>\n<div class=\"video-summary-grid\">\n<div class=\"summary-card\">\n<h3>Challenges addressed<\/h3>\n<ul>\n<li><a href=\"\/?s=Reducing%20resistance%20to%20natto%20smell%20and%20stickiness&#038;post_type=post\">Reducing resistance to natto smell and stickiness<\/a><\/li>\n<li><a href=\"\/?s=Introducing%20natto%20to%20overseas%20markets&#038;post_type=post\">Introducing natto to overseas markets<\/a><\/li>\n<li><a href=\"\/?s=Easy%20ways%20to%20consume%20healthy%20foods&#038;post_type=post\">Easy ways to consume healthy foods<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"summary-card\">\n<h3>Solutions<\/h3>\n<ul>\n<li><a href=\"\/?s=Dried%20natto&#038;post_type=post\">Dried natto<\/a><\/li>\n<li><a href=\"\/?s=Freeze-dried%20natto&#038;post_type=post\">Freeze-dried natto<\/a><\/li>\n<li><a href=\"\/?s=Natto%20topping%20products&#038;post_type=post\">Natto topping products<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"summary-card\">\n<h3>Target customers<\/h3>\n<ul>\n<li><a href=\"\/?s=Food%20importers&#038;post_type=post\">Food importers<\/a><\/li>\n<li><a href=\"\/?s=Health%20food%20retailers&#038;post_type=post\">Health food retailers<\/a><\/li>\n<li><a href=\"\/?s=Food%20retailers%20and%20restaurants&#038;post_type=post\">Food retailers and restaurants<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"video-faq\">\n<h3 class=\"faq-heading\">FAQ<\/h3>\n<details class=\"faq-item\">\n<summary>How is dried natto different from regular natto?<\/summary>\n<div class=\"faq-answer\">Dried natto is made by freeze-drying regular natto. It has a crispy texture and reduces the stickiness and strong smell that some consumers may find challenging.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>How can dried natto be used?<\/summary>\n<div class=\"faq-answer\">It can be sprinkled on salads, pizza, pasta, and other dishes. It is suitable as a topping for foodservice menus, health food products, and retail food proposals.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Is it suitable for overseas market proposals?<\/summary>\n<div class=\"faq-answer\">Because it is easier to handle and less sticky than regular natto, it can be introduced as a more approachable Japanese superfood product for overseas consumers.<\/div>\n<\/details>\n<\/div>\n<details class=\"video-transcript\">\n<summary>View video transcript<\/summary>\n<div class=\"transcript-content\">I&#8217;d like to introduce Kawaguchi Natto Co., Ltd.&#8217;s products.<br \/>Today, I&#8217;ve brought this dried natto.<br \/>This natto is made by freeze-drying regular sticky natto.<br \/>As you can see, it&#8217;s crispy.<br \/>It has no smell or stickiness, and it&#8217;s like cereal. You can sprinkle it on salads, pizza, pasta, and all sorts of other things.<br \/>Many people can&#8217;t eat natto because of its smell and stickiness, even though it&#8217;s healthy.<br \/>But with this natto, even people from overseas trying it for the first time can enjoy this Japanese superfood.<br \/>We&#8217;ll have samples to try, so we look forward to your visit.<br \/>Thank you.<\/div>\n<\/details>\n<h2>Contact the company<\/h2>\n<div class=\"company-profile-section\">\n<div class=\"company-shot\">\n<div class=\"browser-shot alignnone\"><a href=\"https:\/\/www.kawaguchi-natto.co.jp\/product\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\"src=\"https:\/\/s0.wp.com\/mshots\/v1\/https%3A%2F%2Fwww.kawaguchi-natto.co.jp%2Fproduct?w=600&#038;h=450\"alt=\"Official website of Kawaguchi Natto Co., Ltd.\"width=\"600\"height=\"450\"class=\"alignnone\"><\/a><\/div>\n<\/div>\n<div class=\"company-info\">\n<h3 class=\"company-name\">Kawaguchi Natto Co., Ltd.<\/h3>\n<ul class=\"company-meta\">\n<li><span class=\"label\">Headquarters<\/span> <span class=\"value\">10 Shimotaikobara, Ichihasama, Kurihara City, Miyagi, Japan<\/span><\/li>\n<li><span class=\"label\">Established<\/span> <span class=\"value\">1986<\/span><\/li>\n<li><span class=\"label\">Employees<\/span> <span class=\"value\">Not publicly disclosed<\/span><\/li>\n<li><span class=\"label\">Official website<\/span> <span class=\"value\"><a href=\"https:\/\/www.kawaguchi-natto.co.jp\/product\" target=\"_blank\" rel=\"noopener\">https:\/\/www.kawaguchi-natto.co.jp\/product<\/a><\/span><\/li>\n<li><span class=\"label\">Business areas<\/span> <span class=\"value\">Manufacturing and sales of natto, soybean-based processed foods, dried natto, freeze-dried natto, and commercial food products<\/span><\/li>\n<li><span class=\"label\">Main products and services<\/span> <span class=\"value\">Domestic small-grain natto, domestic large-grain natto, hikiwari natto, dried natto, freeze-dried natto, commercial natto, and processed natto foods<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"world-431940438\" class=\"world- world-entity-placement\"><p style=\"text-align: center;\">\u25c7<\/p>\n<p>Thinking of Exhibiting?<br \/>\nFrom exhibition video streaming to booth design &amp; build and domestic or overseas trade shows \u2014 World Trade Show.tv is here to support you. <a href=\"https:\/\/www.worldtradeshow.tv\/english\/contact-us\/\">Contact us here.<\/a><\/p>\n<p><a href=\"https:\/\/www.worldtradeshow.tv\/english\/contact-us\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-57180 size-full\" src=\"https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en.png\" alt=\"\" width=\"1140\" height=\"300\" srcset=\"https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en.png 1140w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-300x79.png 300w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-1024x269.png 1024w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-768x202.png 768w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-1136x300.png 1136w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>When introducing natto to overseas markets, its distinctive stickiness and aroma can become barriers for first-time consumers, making ease of use and approachability important product features. At FOOD TAIPEI MEGA SHOWS, Kawaguchi Natto Co., Ltd. int\u2026<\/p>\n","protected":false},"author":1,"featured_media":97920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[1111],"tags":[16,825,541,857,883,28,852,887,5,308,15],"class_list":["post-97918","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-food-taipei-2026-taiwan","tag-agriculture-forestry-fishery-and-food","tag-agriculture-forestry-fishery-and-food-1","tag-agriculture-forestry-fishery-and-food-2","tag-medical-care-health-5","tag-services-1","tag-medical-care-health","tag-transportation-logistics-packaging-9","tag-services-5","tag-services","tag-taiwan","tag-transportation-logistics-packaging","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dried Natto - Kawaguchi Natto Co., Ltd. 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