{"id":45078,"date":"2023-03-16T22:19:49","date_gmt":"2023-03-17T02:19:49","guid":{"rendered":"https:\/\/usa.worldtradeshow.tv\/?p=45078"},"modified":"2023-03-24T03:02:24","modified_gmt":"2023-03-24T07:02:24","slug":"cincraft-mapper_zeiss","status":"publish","type":"post","link":"https:\/\/www.worldtradeshow.tv\/english\/video\/bsc-expo-2023\/cincraft-mapper_zeiss\/","title":{"rendered":"[BSC Expo 2023] CinCraft Mapper - Zeiss"},"content":{"rendered":"<blockquote class=\"wp-block-quote\"><p>German optics manufacturer Zeiss has unveiled its new CinCraft mapper platform at the BSC Expo 2023 in London. The system builds on Zeiss&#8217;s digital cinematography progression by providing shading and distortion data frame accurately. This eliminates the need to shoot and analyze lens grids in pre-production and improves the efficiency and accuracy of the VFX workflow. The platform transmits lens metadata and provides ST and multiply maps for the shading and match-moving and compositing workflow within the VFX pipeline. Adam Kidman, speaking for Zeiss, noted that the human-error-prone manual process of lens grids is still commonly used in VFX productions, despite the availability of this lens data from Zeiss&#8217;s lenses. The CinCraft mapper platform will offer this information and data to customers and VFX partners to improve their workflow, accuracy, and efficiency. Zeiss&#8217;s display at BSC Expo 2023 also included a wide range of lenses, including the Supreme Prime, Supreme Prime Radiance, CP3 Cinema zooms, and lightweight Zoom super 35 21-100mm lenses.<cite>Generated by <a href=\"https:\/\/openai.com\/\">OpenAI<\/a><\/cite><\/p><\/blockquote>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_07-1.jpg\"><\/div>\n<div class=\"caption_text\">Hi there so my name&#8217;s Adam Kidman and we&#8217;re\u00a0here today at the BSC Expo 2023 on the Carl\u00a0Zeiss cinematography stand.<br \/>I&#8217;m here today to talk\u00a0to you a little bit about what we&#8217;ve got on show today.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_07-8.jpg\"><\/div>\n<div class=\"caption_text\">So obviously we&#8217;ve got a wide array of\u00a0Zeiss lenses here on display and on demo.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_07-15.jpg\"><\/div>\n<div class=\"caption_text\">So we&#8217;ve got our Supreme Prime supreme, Supreme\u00a0Prime Radiance lenses, CP3 Cinema zooms all\u00a0full frame and then we also have our lightweight\u00a0Zoom super 35 21-100mm as well.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_07-22.jpg\"><\/div>\n<div class=\"caption_text\">But the really interesting and new thing that I wanted to talk\u00a0to you a little bit about today is our CinCraft mapper platform from Zeiss.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_07-29.jpg\"><\/div>\n<div class=\"caption_text\">The synchcraft\u00a0mapping platform builds Upon Our digital cinematography progression and it essentially\u00a0provides shading and distortion data.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_07-36.jpg\"><\/div>\n<div class=\"caption_text\">Frame accurately which both improves the efficiency\u00a0and accuracy of the existing VFX workflow.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_07-43.jpg\"><\/div>\n<div class=\"caption_text\">So it completely negates the need now to have to\u00a0shoot and analyze lens grids in pre-production.\u00a0\u00a0<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_07-50.jpg\"><\/div>\n<div class=\"caption_text\">In order to obtain this information and you\u00a0simply need to make sure that your lens and\u00a0Camera combo can allow the transmission\u00a0of lens metadata.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_07-57.jpg\"><\/div>\n<div class=\"caption_text\">And then all you need to do is upload your exr sequence to the mapper platform.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_07-64.jpg\"><\/div>\n<div class=\"caption_text\">And within a few clicks of the button, you can get your ST and multiply maps for the shading and\u00a0match moving and compositing workflow within\u00a0the VFX pipeline.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_07-71.jpg\"><\/div>\n<div class=\"caption_text\">You know when you consider\u00a0the amount of budgets that are spent on these VFX Productions,<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_07-78.jpg\"><\/div>\n<div class=\"caption_text\">It&#8217;s surprising that we&#8217;re still\u00a0reliant on such a manual process when it comes\u00a0to lens grids that are prone to human error, and Zeiss have a lot of this lens data at our fingertips.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_07-92.jpg\"><\/div>\n<div class=\"caption_text\">When it comes to us designing and\u00a0producing our lenses, so it makes sense to offer this information, offer this data out\u00a0to our audiences, out to our customers, out to\u00a0the VFX Partners as well, to improve their\u00a0workflow, improve the accuracy and efficiency. <\/div>\n<\/div>\n<div id=\"world-2850446491\" class=\"world- world-entity-placement\"><p style=\"text-align: center;\">\u25c7<\/p>\n<p>Thinking of Exhibiting?<br \/>\nFrom exhibition video streaming to booth design &amp; build and domestic or overseas trade shows \u2014 World Trade Show.tv is here to support you. <a href=\"https:\/\/www.worldtradeshow.tv\/english\/contact-us\/\">Contact us here.<\/a><\/p>\n<p><a href=\"https:\/\/www.worldtradeshow.tv\/english\/contact-us\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-57180 size-full\" src=\"https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en.png\" alt=\"\" width=\"1140\" height=\"300\" srcset=\"https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en.png 1140w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-300x79.png 300w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-1024x269.png 1024w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-768x202.png 768w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-1136x300.png 1136w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>German optics manufacturer Zeiss has unveiled its new CinCraft mapper platform at the BSC Expo 2023 in London. The system builds on Zeiss&#8217;s digital cinematography progression by providing shading and distortion data frame accurately. This eliminates the need to shoot and analyze lens grids in pre-production and improves the efficiency and accuracy of the VFX [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[285],"tags":[31,13,81],"class_list":["post-45078","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-bsc-expo-2023","tag-hobby-education","tag-machinery-industrial-technology","tag-united-kingdom","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[BSC Expo 2023] CinCraft Mapper - Zeiss \u2013 Exhibitor Video | WorldTradeShow.TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldtradeshow.tv\/english\/video\/bsc-expo-2023\/cincraft-mapper_zeiss\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[BSC Expo 2023] CinCraft Mapper - Zeiss \u2013 Exhibitor Video | WorldTradeShow.TV\" \/>\n<meta property=\"og:description\" content=\"German optics manufacturer Zeiss has unveiled its new CinCraft mapper platform at the BSC Expo 2023 in London. 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