{"id":45072,"date":"2023-03-16T22:20:00","date_gmt":"2023-03-17T02:20:00","guid":{"rendered":"https:\/\/usa.worldtradeshow.tv\/?p=45072"},"modified":"2023-03-24T03:02:22","modified_gmt":"2023-03-24T07:02:22","slug":"virtual-production_sony","status":"publish","type":"post","link":"https:\/\/www.worldtradeshow.tv\/english\/video\/bsc-expo-2023\/virtual-production_sony\/","title":{"rendered":"[BSC Expo 2023] Virtual production - Sony"},"content":{"rendered":"<blockquote class=\"wp-block-quote\"><p>Sony Unveils New Virtual Production Technology at BSC Expo 2023<br \/>At the BSC Expo 2023 in London, Sony showcased their new virtual production technology which aims to revolutionize the filmmaking industry. The technology involves a Sony Crystal LED that generates a game engine complete with tracking, allowing for virtual production that offers filmmakers the ability to be anywhere in the world while being in a studio just around the corner.<br \/>According to Will Newman, a Sony representative present at the event, this technology is crucial because it provides filmmakers with the ability to get parallax, a unique feature that enables the camera to move while the environment moves as well. This feature adds depth to the production, making it more realistic as opposed to a normal 2D plate that lacks depth change and camera movement.<br \/>Camera tracking with the camera and the position of the virtual camera is essential because it allows the Unreal Engine or any other game engine being used to interpret the back wall and LED volume based on what the camera is seeing. This technique is not new, as it dates back a century ago when 2D rear projection was used. However, the technology has advanced, and filmmakers can now do it in a better way, not just limited to 2D projection or illumination but also change the camera&#8217;s position in virtual space.<br \/>Sony&#8217;s new virtual production technology will undoubtedly change the filmmaking industry, providing filmmakers with more flexibility and opportunities to create more realistic productions.<cite>Generated by <a href=\"https:\/\/openai.com\/\">OpenAI<\/a><\/cite><\/p><\/blockquote>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_04-1.jpg\"><\/div>\n<div class=\"caption_text\">My name is Will Newman, I&#8217;m here on the Sony\u00a0set of BSC 2023 in BSC London.<br \/>Right now, I&#8217;m sitting on the virtual production LED set that\u00a0we have.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_04-8.jpg\"><\/div>\n<div class=\"caption_text\">We have a Sony Crystal LED behind me here which we are generating a game engine complete with tracking to allow for virtual\u00a0production which is the main thing people\u00a0are talking about right now.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_04-22.jpg\"><\/div>\n<div class=\"caption_text\">It&#8217;s really crucial because it allows you to be anywhere in the\u00a0world but in reality, you could be in a studio\u00a0just round the corner.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_04-29.jpg\"><\/div>\n<div class=\"caption_text\">The camera in the virtual world\u00a0will allow you to get Parallax so as the camera moves, so does the environment, which is\u00a0unique as opposed to a normal 2D plate,<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_04-36.jpg\"><\/div>\n<div class=\"caption_text\">where you get no sense of actual camera movement, no depth\u00a0change, things like that.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_04-50.jpg\"><\/div>\n<div class=\"caption_text\">Having camera tracking with the camera and the position of the virtual\u00a0camera is so important because that way the\u00a0Unreal Engine or whatever game engine you&#8217;re using\u00a0knows exactly where the camera is in Virtual space.\u00a0\u00a0<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_04-64.jpg\"><\/div>\n<div class=\"caption_text\">When it knows that it knows exactly how\u00a0to interpret the back wall, the LED volume, based on what the camera is actually\u00a0seeing,<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_04-71.jpg\"><\/div>\n<div class=\"caption_text\">which is absolutely crucial and this technique essentially 100 years old\u00a0when they were doing 2D rear projection.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_04-78.jpg\"><\/div>\n<div class=\"caption_text\">but all they&#8217;ve done is the technology is advanced\u00a0so now we can do it in a better way not just 2D\u00a0projection or illumination,<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/bscexpo_2023_02\/bscexpo_2023_02_04-85.jpg\"><\/div>\n<div class=\"caption_text\">but also we can change\u00a0where the camera actually is in the virtual space. <\/div>\n<\/div>\n<div id=\"world-3467944257\" class=\"world- world-entity-placement\"><p style=\"text-align: center;\">\u25c7<\/p>\n<p>Thinking of Exhibiting?<br \/>\nFrom exhibition video streaming to booth design &amp; build and domestic or overseas trade shows \u2014 World Trade Show.tv is here to support you. <a href=\"https:\/\/www.worldtradeshow.tv\/english\/contact-us\/\">Contact us here.<\/a><\/p>\n<p><a href=\"https:\/\/www.worldtradeshow.tv\/english\/contact-us\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-57180 size-full\" src=\"https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en.png\" alt=\"\" width=\"1140\" height=\"300\" srcset=\"https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en.png 1140w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-300x79.png 300w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-1024x269.png 1024w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-768x202.png 768w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-1136x300.png 1136w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Sony Unveils New Virtual Production Technology at BSC Expo 2023At the BSC Expo 2023 in London, Sony showcased their new virtual production technology which aims to revolutionize the filmmaking industry. The technology involves a Sony Crystal LED that generates a game engine complete with tracking, allowing for virtual production that offers filmmakers the ability to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[285],"tags":[31,13,81],"class_list":["post-45072","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-bsc-expo-2023","tag-hobby-education","tag-machinery-industrial-technology","tag-united-kingdom","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[BSC Expo 2023] Virtual production - Sony \u2013 Exhibitor Video | WorldTradeShow.TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldtradeshow.tv\/english\/video\/bsc-expo-2023\/virtual-production_sony\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[BSC Expo 2023] Virtual production - Sony \u2013 Exhibitor Video | WorldTradeShow.TV\" \/>\n<meta property=\"og:description\" content=\"Sony Unveils New Virtual Production Technology at BSC Expo 2023At the BSC Expo 2023 in London, Sony showcased their new virtual production technology which aims to revolutionize the filmmaking industry. 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