{"id":42553,"date":"2022-10-12T21:29:33","date_gmt":"2022-10-13T01:29:33","guid":{"rendered":"https:\/\/usa.worldtradeshow.tv\/?p=42553"},"modified":"2022-10-12T21:29:33","modified_gmt":"2022-10-13T01:29:33","slug":"adidas_chasing-circularity","status":"publish","type":"post","link":"https:\/\/www.worldtradeshow.tv\/english\/video\/design-london-2022\/adidas_chasing-circularity\/","title":{"rendered":"[Design London 2022] Adidas - Chasing Circularity"},"content":{"rendered":"<p>Chasing Circularity is exhibited Adidas at Design London 2022.<\/p>\n<\/p>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/designlondon_2022_09\/designlondon_2022_09_05-1.jpg\"><\/div>\n<div class=\"caption_text\">Hello my name is Paul Smith, I&#8217;m the director\u00a0for sustainability concepts at Adidas.<br \/>I&#8217;ve been fortunate enough to work in the innovation\u00a0 team for the last 17 years,<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/designlondon_2022_09\/designlondon_2022_09_05-2.jpg\"><\/div>\n<div class=\"caption_text\">and as a part of the last decade of research,<br \/>we&#8217;ve been looking at\u00a0how we can chase circularity and create a product that is made to be remade.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/designlondon_2022_09\/designlondon_2022_09_05-3.jpg\"><\/div>\n<div class=\"caption_text\">As a large fashion\u00a0company we realize we have a responsibility to help contribute to solve the problem of plastic\u00a0waste within our industry.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/designlondon_2022_09\/designlondon_2022_09_05-4.jpg\"><\/div>\n<div class=\"caption_text\">What we&#8217;re showing here today is part of our journey to help end\u00a0plastic waste.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/designlondon_2022_09\/designlondon_2022_09_05-5.jpg\"><\/div>\n<div class=\"caption_text\">In 2019 we came out with the Futurecraft.loop shoes which we&#8217;ve launched to start\u00a0to understand how we can create a product that has\u00a0end of life in mind.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/designlondon_2022_09\/designlondon_2022_09_05-6.jpg\"><\/div>\n<div class=\"caption_text\">From the beginning phases of the\u00a0design through product creation, ultimately to how our consumer can bring that back and turn it into\u00a0something new.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/designlondon_2022_09\/designlondon_2022_09_05-7.jpg\"><\/div>\n<div class=\"caption_text\">We&#8217;re very excited to announce here today the launch of some more products within this\u00a0range.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/designlondon_2022_09\/designlondon_2022_09_05-8.jpg\"><\/div>\n<div class=\"caption_text\">We have the Adidas Ultra boost running shoes, the Adidas Terrex free hiker which we&#8217;re talking\u00a0about today,<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/designlondon_2022_09\/designlondon_2022_09_05-9.jpg\"><\/div>\n<div class=\"caption_text\">some footwear pieces we have the Adidas Terrex anorak which is one of the first\u00a0insulated pieces,<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/designlondon_2022_09\/designlondon_2022_09_05-10.jpg\"><\/div>\n<div class=\"caption_text\">that we&#8217;ve brought to market which can be recycled &#8211; &#8216;made to be remade&#8217;.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/designlondon_2022_09\/designlondon_2022_09_05-11.jpg\"><\/div>\n<div class=\"caption_text\">One of\u00a0the highlights we get to speak about here today is actually some of the work we&#8217;ve been doing as\u00a0 a part of an EU Consortium.<br \/>We&#8217;ve come together with 12 like-minded companies to look at the\u00a0entire supply chain of materials to help create\u00a0a product.<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/designlondon_2022_09\/designlondon_2022_09_05-13.jpg\"><\/div>\n<div class=\"caption_text\">What we see here in the room is Adidas\u00a0by Stella McCartney tracksuit which which is an embodiment of what we&#8217;ve been working towards.<br \/>We&#8217;ve taken together textile waste from other industry place, broken it down, cleaned\u00a0it and turned it into something new in this great product,<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/designlondon_2022_09\/designlondon_2022_09_05-15.jpg\"><\/div>\n<div class=\"caption_text\">building in that so that we can\u00a0also take that back.<br \/>We&#8217;re researching the consumer journey, how we interact with our different\u00a0partners,<\/div>\n<\/div>\n<div class=\"caption_box\">\n<div class=\"caption_img\"><img decoding=\"async\" src=\"https:\/\/www.tenji.tv\/wp-content\/uploads\/video_img\/designlondon_2022_09\/designlondon_2022_09_05-16.jpg\"><\/div>\n<div class=\"caption_text\">and ultimately making learnings to help the rest of the industry understand how they\u00a0can also help us in our goal for a circular future.   <\/div>\n<\/div>\n<div id=\"world-548600260\" class=\"world- world-entity-placement\"><p style=\"text-align: center;\">\u25c7<\/p>\n<p>Thinking of Exhibiting?<br \/>\nFrom exhibition video streaming to booth design &amp; build and domestic or overseas trade shows \u2014 World Trade Show.tv is here to support you. <a href=\"https:\/\/www.worldtradeshow.tv\/english\/contact-us\/\">Contact us here.<\/a><\/p>\n<p><a href=\"https:\/\/www.worldtradeshow.tv\/english\/contact-us\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-57180 size-full\" src=\"https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en.png\" alt=\"\" width=\"1140\" height=\"300\" srcset=\"https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en.png 1140w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-300x79.png 300w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-1024x269.png 1024w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-768x202.png 768w, https:\/\/www.worldtradeshow.tv\/english\/wp-content\/uploads\/2025\/09\/shutten_1140_en-1136x300.png 1136w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Chasing Circularity is exhibited Adidas at Design London 2022. Hello my name is Paul Smith, I&#8217;m the director\u00a0for sustainability concepts at Adidas.I&#8217;ve been fortunate enough to work in the innovation\u00a0 team for the last 17 years, and as a part of the last decade of research,we&#8217;ve been looking at\u00a0how we can chase circularity and create [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[203],"tags":[18,81],"class_list":["post-42553","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-design-london-2022","tag-living","tag-united-kingdom","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Design London 2022] Adidas - Chasing Circularity \u2013 Exhibitor Video | WorldTradeShow.TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldtradeshow.tv\/english\/video\/design-london-2022\/adidas_chasing-circularity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Design London 2022] Adidas - Chasing Circularity \u2013 Exhibitor Video | WorldTradeShow.TV\" \/>\n<meta property=\"og:description\" content=\"Chasing Circularity is exhibited Adidas at Design London 2022. 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