The 60th SUPERMARKET TRADE SHOW 2026

Asari Sasuke Shoten launched a white dashi made from Lake Towada cherry salmon. Light-colored seasonings meet demand for refined pre...

Reiwa Pharmaceuticals presented supplements aimed at reducing facial flushing after alcohol. Functional products targeting specific...

Watato introduced a crunchy peanut cream kinako roll, building on Edo-era sweets. Reviving heritage confections for modern tastes su...

Kolamemas promoted frozen mango dessert made from pure fruit. With global demand for natural frozen treats rising, the product under...

Asama Shosan featured apricot products from Nagano’s Chikuma region. Value-added fruit processing helps regional producers diversify...

KULBAY unveiled a protein ice cream brand amid Japan’s protein boom. As functional foods expand, high-protein desserts are emerging...

Miyashita showcased premium nameko made from a rare mushroom variety with yuzu and flying fish stock. Elevated flavors reflect consu...

Yamakyu presented additive-free sesame kelp tsukudani using Hakodate kombu. Traditional rice accompaniments are benefiting from dema...

Kotobuki Kogen Foods launched jelly made with 90% apple juice. Fruit-rich desserts cater to shoppers seeking products that balance i...

Yoshimiya showcased its Salted Brown Sugar at the SUPERMARKET TRADE SHOW. Made from Okinawa brown sugar and Ishigaki Island salt, it...